About www.tiska.is & www.fashion.is / Tiska Reykjavik ehfTiska.is (Fashion.is) is the cornerstone of fashion, beauty, and shopping for the Icelandic public. Tiska.is offers the only 360-degree source for shopping, exclusive deals, trends, beauty news, local hot-spots, and at-home sneak-peeks of fashion's best in Iceland. At Tiska.is, great style isn't just a one-way obsession—it's a fast-changing world where readers talk, designers, brands, and shop-keepers engage, and great fashion influences everything.Opening this FALL

As a director of Marketing at Smaralind I was accountable for all advertising, event planning, PR, all editorial work for printed material, media etc etc

My work typically involved writing about fashion and style among other things. I worked as well as a stylist in many photo shoots both for fashion pages, advertising and for my own column.

marketing - preperation for the play "my brilliant divorce" by Geraldine Aaron. A very successful play showed in Borgarleikhus and around Iceland for 3 years by actress Edda Bjorgvinsdottir.

Internet company, founded 1999 by me. First internet retail store in Iceland selling clothes, shoes, accessories and other merchandise.Later opened www.smellur.is which sold cd's, dvd's and video games.

I was responsible for planning and selecting a range of products in the Hagkaup stores.My job included many things:Recognizing customer demand (e.g. price, quality and availability); Follow market trends;store policy;accountable for financial budgets.Source new merchandise and review existing ones to ensure products remain competitive. importan - maximise profitsprovide a commercially viable range of merchandise at competitive prices. Keeping up to date with market trends and reacting to changes in demand Assembling new collection of merchandise.Throughout the year, my tasks typically involved:analysing consumer buying patterns and predicting future trends; regularly reviewing performance indicators, e.g. sales and discount levels;managing plans for stock levels;reacting to changes in demand;reacting to changes in logistics;meeting suppliers and negotiating terms of contract;maintaining relationships with existing suppliers and sourcing new suppliers for future products;liaising with other departments within the organisation to ensure projects are completed;attending trade fairs overseas, to select and assemble a new collection of products;participating in promotional activities;writing reports and forecasting sales levels;presenting new ranges to senior retail managers;liaising with shop personnel to ensure product/collection supply meets demand;seeking merchandise feedback from customers;