Eva Steortz Email & Phone Number

Woodland Hills, Ca, Us

BRAND STRATEGY CONSULTANTDevelop game-changing ownable brand positioning, activation strategies plus innovative marketing and product ideas based on insights and trends. Recent clients include Minecraft, Universal Studios, Spinmaster Toys, Random House, Peanuts Worldwide and MGM.EXECUTIVE COACHCollaborate with ambitious professionals who want to maximize their career potential and create a happy balanced life. Vita Creativa, Creative Life, is the name of my company because I believe we all have the power to create the life we want to live. You deserve that! As an ICF certified Executive Leadership and Career Development Coach, I use a powerful combination of my corporate experience, formal academic training and positive psychology insights. I am passionate about people and supporting them in creating their dream-come-true career and happy balanced life. Engaged, motivated happy employees are good for business too. Career coaching is a win win.I specializes in leadership development and career transitions. I collaborates with clients to:-Engage Teams & Stakeholders with Vision & Strategy-Create Professional Impact Maintaining Work / Life Balance-Develop Teams With Trust & Strong Mission-Get Promoted Via Leadership Development -Change Career Direction & Find Purpose + Fulfillment-Design Fearless Game-Changing Action PlansClients love my simple practical approach, inspiring wisdom, unwavering positivity plus the significant results I help them achieve. Success can be simple with a focus on relationships, positivity and self motivation. A customized action plan with some bold moves is all it takes to create the career and life we really want to live. I am also a Keynote speaker providing simple tips and inspiration for enjoying a dream-come-true career and a happy balanced creative life. Customized workshops and team building facilitation also available. College guest lecturing and volunteer work with under-served communities are also passions.

Los Angeles, Ca, Us

Using a perfect balance of strategy and creative, support clients like Disney, DreamWorks, NBC Universal. Lionsgate, Hasbro and Mattel in aiming high to maximize their business potential. Developed compelling story-telling presentations, insightful marketing plans and results-oriented advertising, promotional and retail programs.Drove new business which included high profile projects like brand logo development for Lightstorm Entertainment's Avatar franchise and the repositioning of Disney's Princess franchise.

New York, Ny, Us

As a senior management leader, oversaw brand and business development in the consumer products division for TV and Film properties including entertainment phenomenons The Simpsons and Avatar, current on air hits like The Orville, new film releases like The Predator as well as the classics within the vault.Managed and inspired global team of VPs, Directors and Managers focused on strategic brand planning and direct-to-fan marketing via events and social media.Supported the integration of Fox properties into the Walt Disney Company portfolio.

Burbank, Ca, Us

Increased NA sales by successfully aligning retailers' marketing goals and strategies to those of Disney's studio and television properties. Led cross company retail marketing integration ensuring resources are maximized, budgets hit and all digital and traditional marketing tools are optimized. Collaborating with retailers, licensees and promotional partners, oversaw CARS 2 retail marketing programs which were the largest and most unique and integrated in industry history.Initiated new internal communication process called Planning for Success to align and mobilize internal stake holders.

Burbank, Ca, Us

Led global franchise Three-Year Strategic Plan for Disney TV properties. Oversaw consumer insights, brand positioning, marketing and activation plans. Strategically repositioned tween portfolio including Hannah Montana and successfully launched Phineas & Ferb.

Glendale, California, Us

Developed global strategies and implemented marketing plans to maximize Disney's theatrical and DVD releases. Propelled the Pirates merchandise franchise to $1 B in retail sales. Led franchise plan and launch of CARS merchandise program which exceeded expectation. Initiated first cross functional planning for success monthly meetings resulting in cross company alignment and resource maximization.

Burbank, Ca, Us

Drove $700 M in retail sales by focusing on increasing permanent displays and strong promotional programs. Also hired and managed Disney's first toy-specific sales team resulting in significant double-digit YOY sales growth. Led team of 8 Directors and Managers. Overall opening of local Walmart office, the first of its kind with all studios now following our best practice.

Burbank, Ca, Us

Created innovative retail road show events to showcase new film releases. Developed business -driving retail marketing and merchandising programs for all key mass accounts.

Burbank, Ca, Us

Developed video and software game release sales strategies and oversaw communication to retailers and distributors. Created internal sales materials and acted as liaison between sales team and marketing.

Beverly Hills, Ca., Us

Managed third party promotions and generated incremental revenue via advertising, marketing and premium sales.

New York, Ny, Us

Secured contracts with tie in partners for film placements and national promotions. Developed business proposals and aligned partner goals with studio production needs.

Las Vegas, Us

Secured product placement in major motion pictures for corporate clients. Established quantifiable measurement for consumer brand recall.

Masters In The Science Of Journalism (Msj), Mass Communications And Advertising

Pcc. Professional Certified Coach (Icf Accredited Coach Training Program), Evidence Based Coaching (Ebc)

Bachelor Of Science - Bs, Advertising