Eva Szasz Email & Phone Number

Budapest, Hungary

- Develop international B2B marketing strategy for hardware and software solutions,- Design and implementation of marketing offline and digital communication campaigns, - Build brand awareness for Lightware in the global AV sector, - Organizing exhibitions, B2B costumer events,- Cooperating with sales department, creating sales supporting campaigns globally and locally,- Managing social media platforms, content production, campaign management, - Cooperation with creative and PR agencies,- Strengthening employer branding, developing and implementing internal and external campaigns.- Lead a 10+ global marketing team. - Develop and follow the global marketing budget, creating reports.

Budapest, Hungary

Budapest

It was a real garage company in 2016, I am proud that the Craftbot 3D printer brand became an internationally recognized and successful brand in 5 years. Main role:Marketing strategy building: translate company vision and strategy, development of the go-to-market plans, evaluating and developing marketing strategy and marketing plan for B2B and B2C international market (USA, Europe), to accelerate the company’s growth, building brand awareness and positioning, working out digital and offline B2B and B2C campaign strategy, developing content and social media activity plans and roadmaps, planning and monitoring the marketing budgetDigital marketing strategy:Manage all digital marketing channels, analysing and optimizing the process of the consumer journey, and the efficiency of the digital marketing campaigns, managing and coordinating SEO, Google AD, social media and content marketing campaigns, webshop activities, email marketing strategy according to the target groups and different segmentsTeam leadership: lead and coach the marketing teamProduct marketing activities: launch campaigns, go-to market activitiesCreating marketing materials that communicate product features, and developing the marketing tools and campaigns to attract new prospects and customers.Supporting sales and lead generation efforts: promotions, sales campaign, reseller – activation campaigns, working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction, working closely with the company’s sales team; enabling them to meet their commercial objectivesMarket research and analysis: competitor and market analysis: pricing, product, target group, insight analysis, market segmentationCompany communication/PR: organizing activities – creating buzz around the company, contact with the influencers, press representatives, creating and coordinating social and PR campaigns

- Coordination of the Account team, - Contact with main clients,- Prepare and plan communication strategy,- Coordination of ATL/BTL, digital, PR, campaigns, - Organization and lead brainstorming, - Motivate the members of the team, - Planning annual communication strategies, - Controlling client’s communication budgets, preparing cost estimates, and contracts, - Working on new business presentations, - Contact with suppliers, - Coordination of international campaigns, report to the international head office- Competitive analysis presentations,- Suppliers’ coordinationMain clients: Erste Bank, Vodafone,SCA, Drogerie Markt, Peugeot

Project leading, project managing – coordination between the divisions, Coordinating integrated campaigns (ATL, BTL, online, social media, PR and event), Preparing event conceptions, organising event activities, Strategy planning and strategic consultancy for clients,Planning CSR campaign strategy, Organization and lead brainstorming, Motivate and training the members of the team, Preparing creative briefs, Monitoring communication budgets,Contacting media agencies. Main client: Magyar TELEKOM (T-Mobile, T-Home)

Main clients: Kraft, Sanofi, L'oreal (Vichy) Peugeot, MKB Bank

Working out B2C and B2B communication strategy proposals and plans, sales promotions, Briefing angencies, Coordinating campaigns, Working out competitive and market analysis,Contact with the field managers, dealers, Preparing weekly, monthly reports, Analysing consumers attitudes, target groups, sales and market data, organising consumer researches, Working out incentive programs for Suzuki dealers, Coordinate marketing activities between Suzuki dealers and central client, Giving marketing and communication advise for Suzuki dealers,Proposing activities, promotions, limited serial cars.

Main clients:Bayer Hungaria Kft. (Aspirin, Aspirin C, Saridon, Aleve)Mars (Snickers, Bounty, Mars, Milky Way, M&M’s) Wrigley Hungaria Kft. Pepsico Lay’s (Lay’s, Cheetos)Friesland Hungaria Zrt. (Completa), Fonyódi Ásványvíz Kft. (Jana, Fonyódi), Podravka International Kft. (Vegeta)

Marketing Communication, Marketing/Marketing Management, General

Economist, Turism & Hotel Managament