B2B || Enterprise, Mid Market || Climate TechAs Vice President of Sales & Marketing at Bosk Bioproducts, I spearhead initiatives to drive market adoption and commercial success of Regen™, our proprietary biomaterial. Regen™ is 100% compostable, made from renewable resources, and is designed to replace traditional plastics in many everyday applications.Key Achievements: - Increased Lead Generation by 2,400%, boosting monthly MQLs by leveraging traditional and digital channels, including SEO, Automated Outbound, Account-Based Experience (ABX), and industry events.- Generated a sales pipeline of $2 Million within the first six months by developing strategic partnerships and new distribution channels- Built an Automated Outbound Sales Process that generated over 3,000 qualified leads in three months- Developed a Custom ChatGPT Agent that became the source of truth for the SEO team, enabling the creation of accurate and high-quality content. This innovation improved content production efficiency and consistency.

B2B || SMBs || SaaS || FintechAfter 2 years at a Series C SaaS company where I focused on leading large marketing operations (team 25+), I decided to roll up my sleeve and challenge myself to get back into being an hands-on growth leader. I didn't want to grow too distant from learning & doing and I love the agility and the challenge that you get when you can start small and scale fast.Key Achievements:- Scaled Paid trial generation by 125% and reduced CAC payback - Pioneered AI Integration in SEO to run multiple experiments with AI-generated content, enhancing search rankings and organic traffic.- Reached over 150,000 SMBs by utilizing Python to scrape data signals aligned with our Ideal Customer Profile and launched drip email campaigns

B2B || SMBs || SaaS || FintechI was responsible for go-to-market, marketing strategy, and marketing lead growth. I lead Bench's marketing function (30 people), inclusive of Growth Marketing (Inbound, Content, Paid Acquisition, Conversion Optimization), Brand & Creative, Product Marketing and Lifecycle Marketing.Key Achievements: - Led team from Series B to Series C ($27 M ARR to $ 49 M ARR), grew new MRR by 42% YoY primarily through Paid, SEO, Affiliate Marketing & Lifecycle Marketing- Built Bench’s first growth model and Growth team- Initiated & led the first and biggest customer insights research project at Bench- Scaled the team from 8 to 30 and lead the org design

DTC & B2B || Ecommerce & SaaSRISE was my first digital agency and we partnered with purpose-driven startups and SMEs that wanted a hands-on eCommerce team to scale their eCommerce brand exponentially.

Ephemere Creative is an impact driven agency that I co-founded a few years go. We're looking to partner with climate and impact driven organizations to enable them through technology.

Responsible for the resort's online and offline marketing strategy.- Liaised between ownership, general manager and internal staff- Developed strategies and tactics to get the word out about the resort and drive qualified traffic to its front door and to the website- Launched new online organic and paid acquisition strategies- Deployed successful multi-channel marketing campaigns and owned their implementation from ideation to execution- SEM / SEO - Website Optimization (Wordpress)Etc.

Founded in 2002, NAG is a leading entrepreneurial apparel and accessories company with operations spanning numerous geographies, product categories and distribution channels. My role within NAG is to set the vision, define the strategy and lead the development of all B2B and B2C marketing initiatives across multiple brands (Noel Asmar Uniforms, Noel Asmar Equestrian, Noel Asmar Pedicure Bowls). Focused on achieving revenue growth, I develop and implement integrated and data-driven campaigns with unique brand propositions that attract and convert customers. I leverage data and insights to build digital platforms and E-commerce stores that connect with global customers. Example of core responsibilities:1) Strategy & Planning 2) Team leadership & Management3) E-Commerce & Digital strategy4) Data & Insights Analytics5) Traditional Marketing Strategy

Reported to CEO | Budget: $4M | Direct Reports: 5 | Board, stakeholder, and leadership meetingsAccountability: Provide strategic direction for Marketing, Digital Marketing, Branding, Events, Sponsorship, Partnerships, Business Development and Fundraising; identify and execute business opportunities; and manage department’s operations and key 3rd party relationships.• Co-built business case, gained Board approval and currently lead major rebranding exercise – strategic repositioning with new name, image, logo, website, and brand message, culminating in successful launch event held in Montreal, attended by 225+, with exceptional press coverage.• Raised $500K in funding– a 400% increase – by developing an effective business development and sponsorship strategy; attracted a further $100K+ with an innovative and attractive “club” concept.• Leveraging data and market analyses to develop a new membership model with projected revenue of $2M; initiative is currently before the Board.• Influenced senior leaders to approve first-ever digital marketing strategy, which in 4 months increased Facebook base 200%, brand positive impressions 100%, and impressions by ~ 2 million.

Passionate in helping SMEs successfully develop and implement organizational strategies.Specialization: Marketing, Strategy, Planning & Implementation.Strategic Consultant, Equine Canada (June 2014 – March 2015)- Co-leading organization’s transformation, contributing strategies related to performance assessment, process improvement, marketing, revenue, priorities (2015), and operational plan (2018).- Marketing & Business Development strategy development; Sponsorship, Marketing, Business Development, Stakeholder management, Communication.Strategic Consultant, Taekwondo Canada (Nov 2013 – June 2014)- Membership marketing strategy development, demonstrating specific benefits to growing membership that energized clubs to act on plans; subsequently requested to continue with initiative.- Developed national budget tool (Excel) linking organizational resources to strategic operational objectives; 3 strategic pillars clarified options with graphics; submitted to funding organization, contributed to grant of $100K that reversed historic lack of funding due to lack of structure.Other Clients & References on demand.

Report to Manager of Sales Operations & Trade Marketing; oversee/mentor an Intern and a Sales Trainee. Analyze ROI of national promotions’ marketing investments.- Sales & Marketing: Within 2 months had restructured a 5-year, high priority initiative compiling competitive information on Share, Volume, Distribution, etc., to gain perspective for decision making. Met with President and VPs regularly to present progress.- Asset Tracking: Led high priority, high investment, risk managing commercial assets project that introduced process for tracking commercial assets. Built summaries, graphics, process map and trackers to blend several databases. On track to close audit gap by year’s end. - Marketing ROI: Led project to fine-tune accuracy when evaluating effectiveness of promotional activities. Isolated baseline (based on regression model) and predicted specific promotions’ shares and volume lifts.

Reported to West Sales Intelligence Manager and provided insight into commercial strategy for Western Canada by analyzing pricing, market share, and competitive activity. - Business Acquisition: Integrated purchase into corporate family, an intense project defined by data and forecasting complexities.- Forecasting Volume & Cost: Achieved commendable accuracy of +/-5% (compared to average of 10%) in commercial forecasting by using multiple analysis methods and adding relevant factors. - Cost Saving/Relationship Improvements: Saved >$150K, reduced work to output by 4 hour/week, built relationship that bridged historic disconnect between Commercial and Supply teams, and ultimately improved reporting accuracy by devising new cost analysis methods.

Selected as one of 30 (North America) to participate in elite program for those with leadership potential.- Rotational Leadership: Completed intense program and subsequently promoted to Senior Analyst position in recognition of analytical skill, ambition, initiative, project management, strategy, innovation, influential communication, and ability to meet challenges of fast-paced environment.- Strategic Action Plan: Developed marketing plan for key account, approved by client’s executives for implementation, which led to company attaining new Category Leader in its segment.- Training & Development: Developed a 3-phase program for Sales Representatives (Quebec) to address gap in processes, which enhanced product knowledge and improved sales results.- Sales/Marketing Innovation: Innovated and presented ideas to management team in support of corporate goal of increasing grocery store sales, one of which was endorsed by key client (Sobeys).

Analyzed budgets and conducted financial projections for major clients (McDonalds, GM, L’Oreal) representing >5M for this premiere Canadian advertiser.