Eva Tiedman Email & Phone Number

Sweden

Stockholm, Stockholm County, Sweden

- Full responsibility for the P&L and development of the category Cold Cuts (Smörgåsmat) and deli products on the Swedish retail market for the brands Scan and Pärsons.- Product portfolio development, including concept/product development with own factories and external suppliers.- Development of category & activation plans in collaboration with sales and brand teams. Scan Sweden has over one hundred years of experience producing, marketing and selling high-quality, sustainably… Show more - Full responsibility for the P&L and development of the category Cold Cuts (Smörgåsmat) and deli products on the Swedish retail market for the brands Scan and Pärsons.- Product portfolio development, including concept/product development with own factories and external suppliers.- Development of category & activation plans in collaboration with sales and brand teams. Scan Sweden has over one hundred years of experience producing, marketing and selling high-quality, sustainably produced meat and charcuterie products, under leading brands such as Scan and Pärsons.. Scan's sustainable way of operating spans the entire value chain, from farm to consumer. Our customers are the retail, food service, industrial and export sectors, with net sales of 652 M Euros in 2019. Show less

Stockholm, Stockholm County, Sweden

- Full responsibility for the P&L and development of the category Cold Cuts (Smörgåsmat) on the Swedish market, retail as well as food service, for the brands Scan and Pärsons.- Product portfolio development, including concept/product development with own factories and external suppliers.- Development of category & activation plans in collaboration with sales and brand teams.Scan Sweden has over one hundred years of experience producing, marketing and selling high-quality… Show more - Full responsibility for the P&L and development of the category Cold Cuts (Smörgåsmat) on the Swedish market, retail as well as food service, for the brands Scan and Pärsons.- Product portfolio development, including concept/product development with own factories and external suppliers.- Development of category & activation plans in collaboration with sales and brand teams.Scan Sweden has over one hundred years of experience producing, marketing and selling high-quality, sustainably produced meat and charcuterie products, under leading brands such as Scan and Pärsons.. Scan’s sustainable way of operating spans the entire value chain, from farm to consumer. Our customers are the retail, food service, industrial and export sectors, with net sales of 652 M Euros in 2019. Show less

Stockholm, Sweden

Global brand and business responsibility for Rörstrand, the leading Swedish premium porcelain brand, founded in 1726. Portfolio strategy and development, including initiating and driving innovation projects in collaboration with the NPD team and external designers. Pricing and channel strategy. Responsible for brand strategy, media strategy, overall 360 degrees communication planning and development including advertising, own retail and in-store marketing, contents for social media and… Show more Global brand and business responsibility for Rörstrand, the leading Swedish premium porcelain brand, founded in 1726. Portfolio strategy and development, including initiating and driving innovation projects in collaboration with the NPD team and external designers. Pricing and channel strategy. Responsible for brand strategy, media strategy, overall 360 degrees communication planning and development including advertising, own retail and in-store marketing, contents for social media and rorstrand.se website. Developed the branding, storytelling, assortment and gifting concept for Rörstrand’s flagship store in Stockholm. The store received the Global Innovation Award in Sweden 2018, for being the most inspiring store concept.After six years the Rörstrand brand has grown by 40 %, with improved profitability. The growth came from a more efficient and focused portfolio strategy, successful innovation based on consumer insights and a new target group & brand strategy. The brand funnel was strengthened, with higher brand awareness, consideration and preference in younger age segments.I reported to the Strategic Business Unit Scandinavian Living in Fiskars headquarter in Helsinki, which includes brands such as Iittala, Arabia and Royal Copenhagen. Show less

LynxEye brand consultants is a brand management consultancy that has been awarded Brand Agency of the Year in Sweden five years in a row. My role was to lead projects within brand strategy, customer segmentation, portfolio strategy, strategic business planning and strategy implementation. As the project leader I managed both the LynxEye project team, large project teams from the client and reported to steering groups on management team level. My clients included e g ICA, Svenska Spel… Show more LynxEye brand consultants is a brand management consultancy that has been awarded Brand Agency of the Year in Sweden five years in a row. My role was to lead projects within brand strategy, customer segmentation, portfolio strategy, strategic business planning and strategy implementation. As the project leader I managed both the LynxEye project team, large project teams from the client and reported to steering groups on management team level. My clients included e g ICA, Svenska Spel, Swedavia, Clas Ohlson, Telenor, Fujifilm, Bonnier and Pernod Ricard. My role was also to identify new project leads for current and new clients, to create and present project proposals. I also developed new tools and training in change management for the LynxEye consultants. Show less

I was the Change Manager in the initial phase of Unilever Nordic’s outsourcing of HR administration to Accenture. My role was to create a Change Plan, including a stakeholder plan and communication plan. During the start-up of the project I identified critical communication areas and issues, and initiated information meetings with critical stakeholders.

Stockholm, Sweden

I launched and managed Ben & Jerry’s ice cream in the Nordic as an independent business unit, reporting to the GB Glace management team and Ben & Jerry’s International in the US. I was responsible for both strategy and operations in Sweden – including marketing, PR, media, sales, key account management, franchise scoop shops and distribution partners. With my team of 3 persons I managed to create buzz around the brand and strong brand loyalty in the target group, mainly by using PR… Show more I launched and managed Ben & Jerry’s ice cream in the Nordic as an independent business unit, reporting to the GB Glace management team and Ben & Jerry’s International in the US. I was responsible for both strategy and operations in Sweden – including marketing, PR, media, sales, key account management, franchise scoop shops and distribution partners. With my team of 3 persons I managed to create buzz around the brand and strong brand loyalty in the target group, mainly by using PR, events and word of mouth-marketing. Already after 3 months Ben & Jerry’s became the superpremium market leader and we built a solid foundation for a future large and profitable business for Unilever. I also had the strategic responsibility for the Nordic, which including coaching country brand champions, approving launch plans and screening potential franchisees and scoop shop locations in Denmark and Finland. Show less

• Leading the Out of Home business team together with the Sales Director. Responsible for the business and marketing planning process.• Full budget & result responsibility for Impulse Singles, Scooping & Soft Ice Cream• Leading team of 2 brand managers + coaching 2 brand activation managers• Responsible for the relaunch of the GB Glace powerbrand, project leader for the implementation within the company, including launch of the new brand positioning, graphic guidelines, roll-out of… Show more • Leading the Out of Home business team together with the Sales Director. Responsible for the business and marketing planning process.• Full budget & result responsibility for Impulse Singles, Scooping & Soft Ice Cream• Leading team of 2 brand managers + coaching 2 brand activation managers• Responsible for the relaunch of the GB Glace powerbrand, project leader for the implementation within the company, including launch of the new brand positioning, graphic guidelines, roll-out of new design on packaging, freezers, POS materials, trucks etc. Show less

Stockholm, Sweden

• Full budget & result responsibility for product portfolio with turnover of 600 MSEK.• Brands: GB Glace mother brand, Magnum, Solero and local jewels.• Responsible for new product development, brand strategy, communication, media planning, in-store activation, webpage etc. Successes include the spectacular Magnum 7 Deadly Sins and top-selling innovations in the local jewel assortment, such as 88:an Black

Stockholm, Sweden

• Part of the Brand Development Centre in Crawley, UK, with responsibility for Cooking Ingredients: Kockens spices, Touch of Taste and European development projects. • Responsibility for brand strategies, communication, media planning, product development, design etc.

Stockholm, Sweden

Stockholm, Sweden

Bachelor'S Degree, Major In Marketing. Thesis About Brand Extensions.

Digital Analys Och Mätning

Apmg Change Managemant Foundation Certification

Förändringsledning: Medarbetare och processer.