Eva Tomas Email & Phone Number

Barcelona, Ct, Es

Barcelona

Co-fundadora y CEO de Manzaning.Manzaning te permite comprar desde una app pero como si estuvieras frente al mostrador. Busca tu comercio favorito, llama o escribe a tu tendero, te lo traemos a casa (en 60 minutos o cuando prefieras).En Manzaning encontrarás las mejores tiendas de tu barrio. Las de siempre, las de toda la vida. Las que tienen el mejor producto y saben lo que te gusta.Descárgate Manzaning en App Store o Google Play y vuelve a comprar en tu barrio.

Barcelona

Co-founder and organiser of first edition of Baúl Weekend, a charity pop up store of second hand luxury goods donated by private individuals with 100% of benefits donated to Save The Children. Instagram: @baulweekend

-Create and implement the marketing strategy to maximise traffic and increase conversions while enhancing customer experience and endorsing brand values-Define and manage annual marketing budget -Reporting: Define and analyse marketing KPIs on a daily basis-Analyse ROI for marketing actions-E-mail marketing: content creation and calendar, KPIs definition and follow up, data base segmentation, A/B testing-SEM: Google, Yahoo, Facebook, Yandex, Baidu-Promotions: define promotion strategy and calendar for the 24 e-commerce countries-Digital PR-Marketing plan for e-commerce launch in US, Mexico, Canada, Russia, China-Launch of Tmall Massimo Dutti store-Participated in design and launch of e-commerce site, mobile site and app

-Global product management and distribution for men's collection.-Defined and implemented distribution and sales strategy.-Integrated functions from different departments: design, purchase, sales and marketing.-Designed a distribution system to cut off stock ruptures, optimize transportation costs and reduce end-of-season leftover.-Analyzed sales results in different markets and the adequacy of MANGO men's collection to each of them.-Regular visits to stores.

-Product management and distribution for Northern Spain and Canary Islands (50 stores).-Objective: Maximize sales while minimizing end-of-season leftover.-Detected and interpreted global and local fashion trends to optimize collection success.-Assigned the collections to the shops, using quantitative and qualitative methods.-Implemented actions to increase shop profitability.-Regular visits to the shops.

-Participated in the launching of new products (joint ventures and licensing).-Analyzed sales, developed a commercial plan.-Designed the brand communication strategy.-Organized fashion shows (Pasarela Cibeles, Madrid Fashion Week) and fairs.

Master Of Business Administration (Mba)

Exchange Program Mba

Education record

Education record