• Collaborates closely with the SVP and leadership team to develop and execute strategic initiatives aimed at building new products and capabilities in support of Small Business card.• Establishes and facilitates an operating rhythm to effectively cascade consistent messaging, facilitate strategic alignment, and enable key decision-making.• Fosters a culture of resilience and collaboration across the team through successful change management strategies.• Leads OKR development, performance reporting, budgeting, talent management, and resource allocation for the team.

Led Marketing & Analysis for Capital One Business Deals (formerly Spring), a free online marketplace providing best-in-class negotiated deals curated for small businesses. • Managed and developed team of 15 high-performing business analysts, data analysts, and marketing specialists. Fostered a culture of productive and positive collaboration with internal partners and external stakeholders.• Applied strategic marketing and analytical expertise to grow an engaged audience and drive deals usage. Defined the brand and marketing strategy to reach small businesses, optimizing spend and campaign performance across channels. Led the renaming decision to better define the value proposition.• Drove performance monitoring, business case development, and forecasting to better inform marketing, partnerships, and product decisions. Partnered with Data Scientists to define the machine learning agenda to improve performance through personalization. • Acquired over 2.3 million small business users with 150,000 Monthly Active Users as of early 2023.• Achieved All Associate Survey scores of 100% for the Engagement Index, 100% Inclusion, and 90% People Leadership in Jan 2023.

Expanded role merging Marketing and Analyst teams to proactively deliver insights and better inform strategic marketing decisions. Leveraged dedicated analytical support to grow performance 6x for New Users, Monthly Active Users, and Deals Usage in 2022.Changed job family from Marketing to Business Analyst.

Owned the brand strategy and positioning for Spring. Designed and executed the marketing strategy to accelerate user acquisitions, establishing new channels with limited budget. Led and developed a team of 7 marketing specialists and project managers, primarily focused on digital campaigns, email marketing, and paid and organic search.

Partnered with leading brands to negotiate the first 50 deals available on Spring. Designed a business development strategy to build a pipeline of potential deals, based small business spend behaviors. Partnered with risk and compliance to ensure well managed processes to support this new digital product. Established a robust customer support model, partnering with customer facing agents, Relationship Managers, and Bankers. Designed customer feedback mechanisms, then gathered and resolved any escalated customer issues.

Responsible for sales and ongoing management of consulting relationships with Fortune 500 Corporate Card clients. Worked closely with project teams, account development, and cross-functional business partners to improve profitability of the overall Corporate Card relationship, to enhance customer experience, and to foster entrenchment with American Express.• Winner of the 2014 Diamond Award for Leadership within Global Corporate Payments.• Sell innovative consulting relationships, providing consulting services in support of global Corporate Card contract sales, renewals, extensions, and “at risk” relationships. -- Designed five-year consulting roadmap that served as critical driver in renegotiation of influential global Corporate Card client, driving nearly $2 billion of annual charge volume. -- Secured key two-year contract extension for global technology client with consulting services, delivering $2 million of additional value to American Express.• Oversee Travel Strategy and Policy practice line, creating industry leading content, benchmarks, and tools to optimize efficiency and impact of consulting engagements.• Led team of up to 12 consultants to leverage data capabilities and industry expertise to help clients innovate and optimize travel, payments, and expense management programs.• Presented at global client forums in the United States and Europe.

Managed large portfolio of 15 global and multinational Corporate Card clients, most in the Fortune 500. Developed innovative procurement-related consulting engagements, focusing on strategic sourcing, policy review, process optimization, and reporting intelligence.• Implemented complicated sourcing strategies for critical clients with consulting relationships that guaranteed high annual savings goals in the Corporate Card contract. -- Negotiated North American Hotel Program, realizing over $14 million in savings. -- Evaluated T&E Policies across ten divisions to identify opportunities by implementing best practices, highlighting $7.4 million in potential savings. -- Produced monthly travel reporting in order to drive compliance and savings, representing the most advanced reporting within Global Business Consulting.• Sold innovative engagements that addressed dynamic client needs while expanding consulting expertise in B2B payments strategy, process optimization, and meetings and events.• Led professional training for the Global Business Consulting team, defining the overall training strategy and developing multiple customized training sessions.• Led team of up to 3 Analysts and Project Managers as direct reports, and mentored all new Senior Managers.

Led and executed complex management consulting engagements for the most prestigious Global Corporate Payments clients. Drove savings through strategic sourcing and negotiations across a broad range of commodities, including hotel, car rental, and airlines.• Winner of the 2008 Global President’s Club Award, recognizing few top performers, who are non-people leaders, for their extraordinary goal and leadership achievements.• Managed high priority consulting projects to renegotiate the preferred hotel program for the most critical corporate client spending approximately $100 million on US hotels annually. In 2009 and 2010, successfully reduced client’s room rates 16.8% and 12.9%, excluding inflation.• Conducted a large global car rental RFP, comparing bids for 20 to 30 car types in 28 markets from 7 different suppliers. Achieved an average daily rental rate reduction of 6.6% and produced nearly $1.2 million in savings.• Led Hotel, Ground Transportation, and Airline Practice Lines, representing the bulk of Global Consulting engagements. Provided subject matter expertise, managed enhancements of proprietary analytical tools and models, and coordinated training initiatives.

Developed and implemented marketing strategy for the largest Commercial Card clients operating in Europe, Middle East, and Africa (EMEA).• Winner of the 2006 Global Ambassador’s Club Award, recognizing top 3% performing non-people leaders, contributing beyond job performance and driving strategic priorities.• Led the development of the Key Segment growth strategy for the 2007 investment proposal. Researched client needs and competitive threats across European markets and facilitated discussions among Regional VPs and Country Managers. Received a Global Marketing & Strategy Gold Award for this effort.• Developed the first database of prospective clients for the Large Market sales team in EMEA. Identified 231 new prospects, accounting for $15.8 billion in estimated T&E spending and $37.4 billion in B2B spending in Europe.• Launched a marketing program to proactively address client concerns regarding merchant acceptance and to improve the consistency and quality of messaging. Developed a central resource of coverage statistics and reports and supported the development of new tools, such as a merchant leads database and merchant search tool.

Developed the future brand strategy and passenger experience for Upper Class, Premium Economy, and Economy classes. Prioritized new innovative product and service initiatives that would maximize return on investment and contribute to the overall Virgin Atlantic brand.• Defined the economic and value drivers of each class by performing cost/benefit analysis across individual product and service attributes.• Prepared and owned detailed business cases to assess the feasibility of new product and service initiatives through extensive consumer and competitor research and financial analysis and projections.• Managed key projects such as the JFK Clubhouse redesign, LHR Clubhouse redesign, and In-Flight Beauty Therapy partnership.• Reported monthly to the Executive Board on key projects, passenger and market research, and performance metrics.

Analyzed strategies of traditional and regional airlines in response to the competitive threat from the growth of the no-frills airlines. Assessed long-term sustainability of competitors in the short-haul market and identified vulnerabilities that could be exploited by easyJet.

Designed innovative growth strategies for Fortune 500 clients. Worked in small consulting teams requiring close interaction with all levels of client management. Participated in all areas of firm’s activity, including intellectual capital development and recruiting efforts. Now Oliver Wyman.

Performed marketing and analysis for the young adult segment of the US credit card business.

Joined Corporate Decisions, Inc. as Analyst in 1996, and CDI was acquired by Mercer Management Consulting in 1997.Sponsored by Mercer to attend Duke University’s MBA program in 1999.