As a founder or director in the creative landscape, the road to professional maturity is exposing you to so many things you are not prepared for. Learning by experience is what you do. The awareness of your vulnerability, followed by your own relentless resilience is something to be very proud of. It makes you who you are in the most integer way.In this context, I provide guidance and support in your professional journey. Sharing my experience, knowledge, and most insightful learnings with you that I gained by working with 100+ brands, 10+ years in the creative industry. Giving you the tools and confidence to live your biggest visions & values. So you can follow the fire you were born from.bno.nl/mentoring

Global Brand Agency | Ode to A is a vision, an attitude, an art, an agency. We believe branding is being. Female-driven, strategy-focused. Offices in Amsterdam, Mexico City, Accra (Ghana) | odetoa.comLatest: rebranding Skins Cosmetics, visual language & execution Keune Haircosmetics (90 countries)Brands: Affligem, Aimforthemoon/ChivasVenture, Alpaca Loca, Asa Baako Festival (Ghana), de Bijenkorf, Brand Bier, By the Creek Festival, Cheap Tickets, Chin Chin Club, collective minds, Deliveroo, Desperados, Dopper, Elance Academy, Future Food Forum (Ghana), Gemeente Amsterdam, Ghana Food Movement (Ghana), GLAMOUR magazine, Greenpeace, Heineken, House of Alignment, House of Dash, JAN magazine, Keune Haircosmetics, Lidl, Lil’ Amsterdam/NS, creatieve stadsoase Lofi, Marie Jo, Max Zara Sterck, Nike, Oude Hollandse Waterlinie, Travelteq, Salsa Shop, Sendcloud, Sissy-Boy, Skins Cosmetics, Stories Collective, STRAF_WERK, Studio Rens, Studio She Moves, Uber Eats, Van Morgen, Vitaminstore, Vrij Nederland, War Child, Wrangler, Yinger Cosmetics & several startups (pre-launch phase).In May 2020, we changed our brandname to Ode to A

Brand direction trajectory for Skins Cosmetics 2 days a week. Main responsibility: After having completed the rebranding (launch 2024), I am now giving my guidance and advice in brand implementation and integration, so that Skins can live the brand internally and externally. // Brand direction// Strategy direction// Creative direction// Copy directionWhat it brings: Aligning and strengthening business — brand — organization structure, in order to live the brand internally as well as externally by building a strong (human) connection with the target group, so that on-brand behaviour becomes instinctive.Internally// Strong collective purpose // Equipped teams with knowledge, tools, and guidance // Inspired teams with new perspectives and new energy // Empowered teams that make bold choices in order to make real change// Improved internal communicationExternally// A solid and consistent brand for the future to increase brand recognition and to create brand love // Staying relevant by spotting and utilising new opportunities in the market based on research and trend forecasting________________________________________Dedicated projects// Building the brand team and organizational structure // Rebranding boutiques // Rebranding e-boutigue (webshop)// Employer branding// More to follow in the future

Selected as one of the Jury Members in Design (Branding) for the Dutch Creativity Awards 2023.The initiative by ADCN is here to unite the creative community and to reward creativity with prestigious prizes: the iconic ‘Lamps’ & ‘Spins’ across 8 disciplines and 60+ categories.dutchcreativityawards.nl

As a Creative Director, I am involved in the entire rebranding process including implementation. My responsibility implies rebuilding the brand Salsa Shop from A-Z including Marketing. The Mexican food chain was founded in 2014. After 5 years, with 10 Shops and big ambitions, building a strong & solid brand was needed as well as putting it into the market. This A-Z rebranding & Marketing process entails:Branding// Discovering the market// Defining brand strategy// Defining tone of voice, pay off, descriptor, brand story// Designing visual identity // Delivering brand templates Marketing// Determining Marketing strategy, Content strategy, PR strategy// Developing Marketing plan & campaign Marketing plans// Managing Marketing budget & campaign Marketing budgets// Developing campaigns & concepts// Creating content for all channels// Promoting content via advertising, SEM, etc.

Heineken// Responsible for the online communications of Heineken Afterwork, Prework, Extra Green// Project management// Trainings on brand identity, visual identity, tone of voice HeinekenProject management // Responsible for the online content, planning & timings// Process optimization // Developing online briefing documents // Planning media calendar: integration of Desperados & Brand Bier Marketing & social calendars // Guarding the brands: aligning the content and copywriting with the brand identities and tone of voice// Online advertising// Managing the online team: Graphic designer, Copywriter & social teamCopywriting// All online communication// For all channels: Facebook, Chatbot Facebook Messenger, Instagram, LinkedIn, newsletter// In the tone of voice of the different brandsDesperados, Brand Bier// Involved in the pre-launch phases of Desperados’ new concept Desperados Party Club Quiz and Brand Bier’s new concept Brand Fest

// Brand Strategy// Creative Direction// Marketing & Communications// Concept Development // Social Media // CopywritingClients: Vrij Nederland, Marie Jo, Affligem, Van Morgen, Travelteq, Soof, Yinger, Lil' Amsterdam

My core responsibility as a Brand Marketeer entails to strengthen and guard the 'America Today' brand in Europe, both internally and externally within our target groups. My role consists of developing a Marketing strategy, translating it into a Marketing plan, into a Marketing calendar and eventually into Marketing campaigns and activities. Hereby, connecting different departments in line with omnichannel Marketing and not loosing track of the Marketing budget.My tasks imply branding campaigns, brand guide, events, sponsoring, Media, (Paid) Social Media, Copywriting, Inluencer Marketing, Public Relations (PR), Corporate Social Responsibility (CSR), Joint Promotions & partnerships - such as 'de Bijenkorf', Wrangler, Lee, Eastpak, Chupa Chups, War Child, JAN, Glamour, bloggers and many more.Some Brand & Marketing campaigns: 70 Years of Wrangler, Chupa Chups Prank My Room, War Child Kidsclub, B-Bike Summer Tour.

Coupe du Compress is a performance act, creating extreme hairdos at public (fashion) events by merely using air from an air compressor that turns every hair type into an extreme look.Together with two business partners we lead the company and managed our Coupe Crew of fifteen girls. Responsible for Branding, Sales, Events, Project Management, Copywriting, maintenance of the database, Financial Administration and Recruitment. Partners & Projects in the Netherlands, Belgium and Ireland: A Day at the Park, Buitenspelen, De Efteling, Free Your Mind, It's Fashion Weekend, Kinderboekenweek, Magneet Festival, Mundial, Museumnacht, Mysteryland, De Nederlandse Kappersakademie, Nike, Open Air, Paaspop, De Parade, Pinkpop, Shoeless, Strafwerk, Textielmuseum, and many more.

Responsible for Customer Relations in the Netherlands and Belgium.

Pop Fruits is a Swedish-Dutch food startup. All the way from Vietnam to the Netherlands, we present our fresh frozen fruits on a stick. 100% natural, 100% pineapple or mango. The only thing we have added: the stick.After a successful launch in Sweden, the Netherlands followed. POP fruits are available at various festivals and shops. popfruits.nl

Jack TV is an online advertising company that produces online branded video content.My core responsibility covers establishing and the execution of the Sales & Brand departments. Sales activities: leading the Sales team and closing partnerships with: FOX International, RTL and international broadcaster Illuminata. Brand activities: development of brand identity, copywriting, Social Media, and PR. Extra activities: defining the company’s strategy and organization structure, key contact between Production and Sales teams, video production, format creation, Recruitment, and Project Management.

Assisting Fashion Stylist Lisa Anne Stuyfzand.Clients: ELLE Netherlands, Glamcult, Prestage, CAKE, Fucking Young!, Stories Collective, Volkskrant Magazine, De Bijenkorf, Levi's, Replay, Fashonology, Mission Blue, SMAAK, Sacha, HEMA, Hunkemoller, Steps, Hub Foodwear, Aimwear, Transmission, Superstar.www.lisaannestuyfzand.com

Short internship at the Buying Department on the following business groups: ’Knitwear’, ‘Blouses’ and ‘Dresses’.MS Mode is an international fashion company specialized in ladies fashion. With more than 440 stores and over 3000 employees, MS Mode is represented in the Netherlands, Belgium, Luxembourg, Germany, France and Spain. MS Mode is part of the larger Excellent Retail Brands Group.

Responsible for all front office activities by day and night. Short Stay Group manages approximately 1000 short stay apartments in 11 cities within Europe.

Different brand activations during several (festival) events.

Responsible for selecting new high potential students; mediating between talented graduates (0-10 years of experience) and companies such as ABN AMRO, Ahold, Beiersdorf, BinckBank, Danone, HAL Investments, Leaf, L’Oréal, McKinsey, Nike, PepsiCo, PostNL, Procter & Gamble, Randstad, Rituals, Roland Berger, Sara Lee, Tele2, Unilever and Verkade.