• Media and influencer relations: Collaborate with PR agency and teams on strategy and planning for sustained stories with earned media, analysts and other influencers. • Storytelling and thought leadership: Partner with engineering, communications and marketing teams on company-level story opportunities through earned and owned content.• Content strategy: Consult on content strategy and develop plans and content for assigned technology and innovation brand and product campaigns that will strengthen TI’s reputation.• Content development: Create and edit compelling content for earned channels and TI.com to attract, inform and engage customers and influence the purchase of TI products. Advise engineers on content creation best practices to support earned media and campaign content programs.

Offering cross-border digital communications consulting service for global tech companies, including strategic public relations & marketing communications planning, corporate communications & brand consulting, influencer marketing (KOL) and social media management.

Supporting the Managing Director and Global Client Leader for Huawei/ Honor, and partnering closely with Huawei Corporate, B2B and B2C Business Groups and Product Line communications teams at Huawei HQ, in markets and at a global level, developing strategies and plans for various events, campaigns, programmes, issue and crisis management throughout the year. Continuously support the growth of Huawei/ Honor into new geographies and practices within BCW Global and WPP group around the world.

Supporting the Managing Director and Global Client Leader for Huawei, and partnering closely with Huawei Corporate, B2B and B2C Business Groups and Product Line communications teams at Huawei HQ, in markets and at a global level, developing strategies and plans for various events, campaigns, programmes, issue and crisis management throughout the year. Continuously support the growth of Huawei into new geographies and practices within Burson-Marsteller and WPP group around the world.

• Develop and create public and media communication initiatives to raise the Princess Cruises' brand profile in APAC regions and other international markets while supporting the local offices' sales objectives.• Strategize, approve and track implementation of the in-port media event schedule in each market.• Oversee the development of major shoreside press events. Oversee the schedule and local market implementation for first call events in each port as ships travel through the region.• Manage annual familiarization trip allotment for each market and assists local PR team in hosting press trips/TV shoots and other onboard publicity events.

• Planned and sponsored international exhibitions: 2010 CEATEC(Combined Exhibition of Advanced Technologies) Japan IT and electronics trade show, 2011 & 2012 International Consumer Electronics Show, 2011 IFA Berlin Consumer Electronics Show • Well organized Customer-related seminar, Customer Day: 2010 & 2011 MediaTek China Golf Tournament • Arranged global press events/ interviews: 2010 NTT DOCOMO LTE Licensing Agreement press conference, 2011 Dubai office grand opening, 2011 Singapore Yahoo! Partnership press conference, 2011 Facebook partnership conference in India• Created 2011 Company brochures • Created and maintained Corporate Identity System(CIS): “Powered by MediaTek” logo along with the regular CIS training program• Built the positive brand image through product showroom introduction and VIP visit reception

• Created 2009 & 2010 AUO Corporate brochure• Planned and executed product seminars: 2009 & 2010 AUO China Tech Forum (SuZhou/ Xiamen)• Created and produced Corporate branding videos: 2008 LEED (Leadership in Energy and Environmental Design) Fab introduction video and 2010 Corporate video• Planned and coordinated internal HR events: 2008 and 2009 A+ Summer Intern Program• Planned and organized charity events: 2008 & 2009 AUO Honest-Intelligent Scholarship program• Successfully completed and coordinated branding events: 2009 World's first LEED gold-certified TFT-LCD Fab media briefing and 2009 “Tiger DaDa’s Magic World” children optics and photonics museum opening consumer event • Coordinated Corporate Social Responsibility activity: Coordinated and achieved 2008 Taiwan First Independent Verification GRI (Global Reporting Initiative) A+ certificate for CSR Report • Well managed Issue & crisis management• Organized and managed Corporate Identity System (CIS) training program• Built the positive brand image through product showroom introduction and VIP visit reception• Well established and managed media relationship and increased positive corporate image through developing corporate press release

• Planned and developed yearly Public Relations/ marketing strategy suggestion• Built positive media relationship & provided media consulting • Regularly wrote and distributed press releases & feature articles• Arranged press interviews & product reviews • Planned/ organized press events, such as product launch press conference, media gathering, Computex/ ITmonth exhibition, campus concert, seminar and technical briefing• Built brand awareness & positive brand image • Remarkable client experience in Access Public Relations: Seagate The worldwide leader in the design, manufacture and marketing of hard disc drives and storage solutions. -- 2007 & 2008 New hard drives product announcement -- 2007 & 2008 Product review -- 2007 & 2008 Blog Marketing MIPS Technologies, Inc. The world’s number one analog IP company -- 2006 & 2007 new product launch events -- 2006 & 2007 MIPS ESC-Taiwan seminars MPIO A global brand in portable digital audio devices, being sold in 57 countries -- 2005 University Concert Series -- 2005 New MP3 product launch events -- 2006 Info. Month exhibition ATI Technologies Inc. A world’s leading in the design and manufacture of innovative 3D graphics, PC platform technologies and digital media silicon solutions -- 2005 & 2006 Computex event -- 2005 & 2006 New product launch events -- 2005 & 2006 ATI Tech Day