En mi rol como Vicepresidenta del Club MOA MIT, colaboro en la creación de un espacio único de interacción profesional donde convergen marketing, innovación y talento. Mi objetivo es contribuir al desarrollo de iniciativas que permitan a nuestros socios explorar las tendencias más actuales, abordar desafíos clave en el ámbito empresarial y construir soluciones transformadoras.Desde este role, impulsaré actividades y encuentros de alto nivel que fomentan el aprendizaje continuo, la formación en nuevas estrategias y la generación de sinergias. Con un enfoque basado en valores como la pasión, la excelencia, el respeto y la curiosidad, buscamos no solo mejorar profesionalmente, sino también disfrutar del proceso y compartir experiencias en un entorno dinámico y ético.Este club es una plataforma para pensar, aprender y actuar de manera conjunta, con la visión de liderar un marketing más responsable, innovador y alineado con las demandas de la sociedad actual.

Identify new ways to engage with existing customers and attract new ones by evaluating current digital marketing strategy, as well as helping with building short- and long-term strategiesSuggest or implement improvements in areas like SEO, social media, email marketing, e-CRM and website design.

As part of the Corporate team, leading the international transformation from a 360º consumer perspective, integrating on/offline strategies in the evolved micro-moments of the consumer journey for all of our portfolio brands: Nancy, Nenuco, Pinypon, Barriguitas, Mutant Busters, Feber and the Plush category.

Creation of the digital department with the mission to define a digital strategy for all professional brands, creating a holistic strategy fit for the world we live in today, where most of brand touch points are digitally enhanced, in a BtoBtoC environment, driving consumers to our authorized POS.A leading role in the evolution to a consumer centric strategy, involving the rest of the departments ( cross functional teams ) through a digital “evangelization” process.Main functions:• Online Media campaigns strategy: Display,SEO, SEM, performance, email marketing, mobile marketing , video campaigns and partnerships campaigns with main players and brands of the market. • Social Media strategy, creating all social networks, with three primary goals: building/strengthening the brands’s position, driving conversions and increasing/ monitoring its presence.• CRM strategy, evolving from an offline to an online communication plan, in order to develop a loyalty end consumer strategy.• Webmastering: implementation of brands’s content in our sites in coordination with the international teams and agencies, ensuring usability and consumer’s engagement.• POS digitalization initiatives development to help with our driving consumer’s to POS mission while supporting our e-retailers ( customers ) improving our brands’s image.• Ecommerce strategy development from a BtoBtoC perspective.