INTEGRATED MARKETING STRATEGY & IMPLEMENTATION - Manage in/outbound marketing to generate leads, increase brand awareness and promote client engagement. Collaborate with a cross-functional team of C-level leadership, sales management, business development, operations and various marketing vendors, such as writers, designers, video production, paid media and SEO management partners. DIGITAL CONTENT MARKETING- Website Design & Management: Manage WordPress website development, updates, and conversion optimization strategies including real time website personalization.- SEO: Google Analytics, SEMRush, MOZ, LinkedIn Analytics, Facebook Insights to track activity metrics and optimize content, use of images, and landing page conversion- SEM: Management of Facebook and LinkedIn paid campaigns and other paid channels- Copywriting: Perform interviews, write and edit content for marketing collateral including website, blog, email, ebooks, and social media - Email Campaigns: Develop and manage lead generation campaigns -- product/service/event promotion, nurturing, newsletters (Marketing Cloud, Salesforce.com)- Social Media: LinkedIn, Facebook for lead generationMARKETING VIDEO PRODUCTION- Ideate, direct, shoot, animate, edit sales and marketing videos. Proficient in Photoshop CC, InDesign CC, Illustrator CC, After Effects CC, PremierePro CC, Publisher, Adobe Acrobat Pro.CREATIVE STRATEGY & GRAPHIC DESIGN - Translate needs and requests into creative designs to clearly communicate. Collaborate with internal clients, draft/edit copy and design graphics for promotional materials including ads, flyers, landing pages, emails, web content, ebooks, newsletters, proposals, invitations. PHOTOGRAPHY - Events, headshotsVENDOR MANAGEMENT- Manage outsourced marketing and PR firms for digital content management and public relations. Identify and vet new vendors. Source new marketing & sales technology.

Website-as-a-Service - web design and digital marketing services (graphic design, photography and marketing video production) for small to mid-size businesses.- Website design and management platforms: WordPress, XD, custom coding (html, css, java...etc)- Graphic design and video production platforms: Premiere Pro, After Effects, Vyond, Illustrator, InDesign, Photoshop - SEO and SEM tools: Google keywords planner, SEMRush - Email automation platforms: Marketo, MailChimp, Pardot, Salesforce Marketing Cloud- Photography platforms: Lightroom, Photoshop

INTEGRATED MARKETING STRATEGY & IMPLEMENTATION - Manage in/outbound marketing to generate leads, increase brand awareness and promote client engagement. Collaborate with a cross-functional team of C-level leadership, sales management, business development, operations and various marketing vendors, such as writers, designers, video production, paid media and SEO management partners. DIGITAL CONTENT MARKETING- Website Design & Management: Manage WordPress website development, updates, and conversion optimization strategies including real time website personalization.- SEO: Google Analytics, SEMRush, MOZ, LinkedIn Analytics, Facebook Insights to track activity metrics and optimize content, use of images, and landing page conversion- SEM: Google Ads search/display and remarketing campaigns; management of Facebook and LinkedIn paid campaigns and other paid channels- Copywriting: Perform interviews, write and edit content for marketing collateral including website, blog, email, ebooks, and social media - Email Campaigns: Develop and manage product/service/event promotion, nurturing, newsletters (Marketo, Salesforce.com)- Social Media: LinkedIn, Facebook, Twitter, Social Toaster, YouTubeMARKETING VIDEO PRODUCTION- Ideate, direct, shoot, animate, edit sales and marketing videos. Proficient in Photoshop CC, InDesign CC, Illustrator CC, After Effects CC, PremierePro CC, Publisher, Adobe Acrobat Pro.CREATIVE STRATEGY & GRAPHIC DESIGN - Translate needs and requests into creative designs to clearly communicate. Collaborate with internal clients, draft/edit copy and design graphics for promotional materials including ads, flyers, landing pages, Marketo emails, web content, ebooks, newsletters, proposals, invitations. PHOTOGRAPHY - Events, headshotsVENDOR MANAGEMENT- Manage outsourced marketing and PR firms for digital content management and public relations. Identify and vet new vendors. Source new marketing & sales technology.

Integrated Marketing Strategy & Implementation Created and implemented in/outbound strategies for internal clients (sales divisions) including creating digital content marketing strategy to generate leads, increase brand awareness and promote client engagement. Collaborated with a cross-functional team of C-level leadership, sales management, operations, IT and marketing. Digital Content Marketing ManagementManaged various communications and email campaigns through marketing automation (Pardot) – product/service promotion campaigns, nurturing campaigns, newsletters, events, webinars, compliance alerts. Tracked activity metrics with Google Analytics and applied SEO strategies including using meta tags, improving structure of URLs, optimizing content/use of images, optimizing landing page conversion, and leveraging social media and blogs. Updated website using Drupal. Also proficient in WhatCounts, social media, WordPress, SharePoint. Familiar with HTML/CSS, Google Webmaster Tools, AdWords, LinkedIn Insights.Marketing & Sales Collateral Coordination Created and coordinated promotional pieces including ads, flyers, landing pages, web content, brochures, newsletters, RFPs, proposals, direct marketing campaigns, invitations, and trade show material. Drafted/edited copy and designed graphics (digital, web, print). Liaised with vendors for corporate marketing collateral. Proficient in Photoshop CS6, Publisher, Adobe Acrobat 9. Event Planning Planned and organized events - secured venue and AV technology, managed event promotion, created collateral, selected speaker, collaborated with vendors and caterers, conducted event follow up. Sales Project Management Addressed internal client needs – facilitated implementation of Salesforce and administered Pardot, coordinated business reporting, managed RFP process, facilitated new producer training, created sales process/manual, promoted cross-sell and up-sell opportunities.

Marketing Strategy & ImplementationConducted market research. Created strategy and marketing/business development plan to promote custom-designed professional training and development services. Developed copy and designed layouts for various promotional platforms (print, web). Collaborated with marketing and PR staff for promotional and publicity initiatives. Business Development/Consulting Generated leads. Developed and managed relationships with Baltimore area businesses to custom-design professional training/development programs. Program Development/Management Planned and led strategic development of all non-credit professional development programs. Partnered with various departments, faculty and outside instructional resources to develop overall program mission, course objectives, budgets and curriculum. Collaborated with over 60 community volunteers to direct the Leadership Essentials program. Conducted periodic and annual assessments, surveys to improve curriculum. Oversaw 6 program committee activities including student and coach recruitment, community service project selection, curriculum design and continuous program improvement.Event Planning Organized workshops, graduation dinners, lunches, receptions, recruitment events and a major award ceremony honoring McAfee’s Chief Technology Officer. Coordinated catering, venue, AV technology, programming, honoree’s dinner, marketing activities. Budget Management Developed and managed budgets for 3 educational products.

Event Planning Planned and organized major domestic and international trade shows, conferences and seminars to promote client’s interests. Client Service & AdvocacyRepresented clients’ interests at events and meetings with third parties including Members of Congress, federal government agencies, foreign government, industry delegations and general public. Responded to clients’ needs and managed expectations. Monitored, analyzed and interpreted key industry policy issues to improve service to client.Project/Program ManagementManaged international industry projects/programs and educational campaigns in 10 countries. Collaborated with various departments to pool resources and expertise in providing client service. Coordinated industry statistics survey to support advocacy client services.Budget ManagementRecommended annual department budget allocation to all projects, evaluated results and adjusted spending accordingly. Created and managed budget database to track spending.Marketing Designed marketing materials and Power Point presentations. Recommended new services to meet changing client needs. Used Joomla to manage web content. Produced/edited copy for the website as well as print and digital materials. Assisted drafting press releases.

Government relations coordinationProject managementFundraising