Promoted to this position upon the merger of Ali Baba Lebanese Cuisine and LeWrap Franchising Pty. Ltd.Provide operational oversight and direction for 3 Area Managers and both brands, including 67 franchise stores. Implemented systems across 26 LeWrap locations resulting in an immediate 5% sales lift across the brand. Drive efforts to boost store profitability, production, and customer service by collaborating with franchisees and Store Managers to create and implement effective systems.Conduct regular visits to store locations and report any operational issues to the General Manager and Directors. Collaborate with the National Marketing Manager to develop and execute national and local marketing initiatives. Increase operational efficiencies by negotiating product pricing with suppliers and vendors for all franchisees.Design, develop, and implement in-depth training schedules for new and existing franchisees. Coordinate logistics and oversee all facets of opening for new store locations. Originate new product concepts and cultivate all related systems.

Area Manager – Ali Baba Lebanese Cuisine Pty. Ltd. Held direct responsibility for the management of 20 franchised and company-owned businesses. Enhanced operational revenue by implementing innovative local marketing campaigns for allocated stores. Proactively streamlined operations and increased brand productivity by developing new in-store systems.Partnered with franchisees to provide training and implement systems enabling higher levels of performance. Managed a comprehensive 6-week training schedule for all new franchisees. Provided ongoing coaching and mentoring for new and existing franchisees.

Owner and proprietor of Ali Baba Lebanese Cuisine restaurants.Purchased and led operations for 3 locations of this national food franchise. Led strategic initiative increasing revenue for one location by 60%+ over 5 years another by 25%+ in 1 year.Handled all day-to-day financial operations including budgetary management, reconciliations, and payroll. Managed HR functions including hiring, training, scheduling, and performance management of all employees. Responsible for inventory control, ordering, and execution of all local store marketing efforts.