•Developing and executing targeted marketing campaigns to increase brand awareness and drive revenue growth•Identifying new opportunities for business development and working closely with the sales team to generate new leads and clients•Building strong relationships with clients and industry partners to drive brand loyalty and retention•Attending industry events and conferences to stay up-to-date on the latest trends and best practices in the field•Conducting market research to identify key trends and insights that can inform our marketing and business development strategies•Collaborating with cross-functional teams to ensure alignment and coordination across all marketing and sales activities•Analyzing campaign performance data to measure success and optimize future marketing initiatives

* Developing innovative strategies to significantly increase impressions and boost engagement for five LA based influencers, leading to a 20% average increase in brand visibility and user interactions.
* Sourcing, creating, and publishing compelling social media content that consistently expands organic reach and user engagement. * Building successful partnerships with globally recognized brands such as Fashion Nova, Dolls Kill, SHEIN, Wish, and Amazon, contributing to a 30% increase in brand collaborations and substantial revenue growth.
* Crafting brand-affiliated content that resonates with consumer.

* Drove business growth by meticulously preparing for and actively participating in trade shows, skillfully coordinating buyer meetings, and uncovering valuable market insights through in-depth research and analysis of new account opportunities.* Collaborated with buyers and in-house designers to analyze market data and customer preferences, resulting in a 12.9% increase in catalog offerings' sales conversion rates and a 7.5% boost in average order value.* Produced comprehensive line-sheets for key accounts such as Ross, Burlington, Marshall’s, and VICI, leveraging market analytics to maximize account-specific product assortments.* Adapted to emerging market trends by attending buyer meetings, using data-driven decision-making to curate the ideal merchandise mix for each market segment.