Eve Lin's Location
Detroit Metropolitan Area, United States, United States
Eve Lin's Contact Details
Eve Lin work email
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Eve Lin personal email
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About Eve Lin
Hello!👋🏻 Nice to meet you! By day, I'm a creative and modern marketing enthusiast with a strong background in B2B digital marketing: branding, social media, website, content creation & multichannel management. By night, I'm an artist, a yogi, and a cat mom!I enjoy discovering new ways and ideas on how marketing can continue to add value in the customers' journey. Thanks for visiting my profile! 😁
Eve Lin Work Experience Details
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Marketing ManagerNrp JonesDetroit, Mi, Us -
Marketing ManagerNrp Jones Mar 2024 - PresentAs part of the leadership team, this position is responsible for identifying and eliminating pain points in the customer journey by developing & implementing valuable marketing activities and contents, establishing marketing tools and building the foundations of lead generation process, and leading all marketing efforts including rebranding and website rebuild. -
Global Digital Marketing ManagerGkn Powder Metallurgy Apr 2023 - Mar 2024Blythe Valley Park, Solihull, GbLeading and managing global digital marketing efforts including website, social media, blog, and ensuring consistent brand messages across regions. -
Marketing ManagerGkn Powder Metallurgy Apr 2021 - Apr 2023Blythe Valley Park, Solihull, GbAs a part of the global marketing and communication team, I'm responsible for all North American marketing activities for the world-leader in powder metallurgy technology with focuses on electrification, sustainability, and digital culture by:> Providing marketing knowledge to build and support electrification brand with product engineers and business development team: marketing workshop, product branding, communication, brand personality, value propositions, SWOT analysis, competitive advantage> Managing and creating engaging digital marketing content strategy for our corporate social media channels by using Hubspot and Canva on topics in electrification, electric motor, sustainability, employer branding, and more> Overseeing all our business units' social media channels and website contents by collaborating with subject matter experts> Leading website branding refresh and content management using Episerver/Optimizely> Collaborating with graphic designers and tradeshow vendors to create attractive booths and advertisements> Developing valuable marketing materials for Sales tool kits such as presentations, flyers, postcards, email invitations, social media workshops, and more
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Layoff/Position EliminatedCareer Break Sep 2020 - Apr 2021Previous position "Digital Marketing Specialist" was eliminated during covid due to company downsizing. I took the opportunity to visit my families & friends in Taiwan, who I haven't seen in eight years, and traveled around the island. I enjoyed spending quality time with them! I felt very energized after, which improved my mental health.
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Digital Marketing SpecialistRgis, Llc May 2016 - Sep 2020Birmingham, West Midlands, GbResponsible for all global branding and digital marketing activities at an inventory service provider:> Developed, executed, managed, and analyzed digital marketing and branding strategies for corporate websites, social media channels, and ads campaigns> Created industry thought leadership contents for digital channels> Built, maintained, and updated global websites using SharePoint> Optimized SEO based on competitive analysis with web data features and paid search campaigns on Google Ads> Executed internal and external e-mail and website communications > Provided digital marketing support for employee branding initiatives, committee projects, and corporate events -
Marketing SpecialistAltair Jan 2015 - May 2016Troy, Mi, UsResponsibilities include building contents for the company blogs and monthly newsletter, managing customer success stories, using HubSpot to administer social media, performing market research, assisting and managing marketing collaterals and logistics for Americas tradeshows as well as assisting with translation projects from Japan and China. -
Technical Marketing InternAltair May 2014 - Dec 2014Troy, Mi, Us-Responsible for the company blog and various integrated marketing communication tools and activities•Built strong and interesting contents for the company blog, worked closely with communications director, as well as marketing managers from international offices, and collaborated with social media intern to increase traffic on the blog•Presented suggestions and ideas for improvements on the company blog to marketing, communications, and graphic design directors; worked on content-to-date, structure enhancement and changes, as well as the organization of blog posts and newsletters•Started, managed, and created an internal newsletter for the company health clinic•Drafted workflow emails to accommodate specific internet marketing campaigns•Composed and organized a detailed powerpoint for all the success stories and customer video testimonials for the annual technology conference•Translated and proof read success story in Japanese to English•Compared Chinese software tutorial manual’s user interface against the English version
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Public Relations & Communications DirectorOakland University American Marketing Association May 2013 - Apr 2014-Public Relations and Communications Director for Fall 2013 & Winter 2014 semesters•Received 3rd Place in AMA International Collegiate Conference’s “Marketing Strategy Competition”•A member in the executive board of the OU AMA, in charged with discussing and planning of the events, promotions, community service and volunteer work•Invited speakers from various marketing fields to present for AMA members and business students, and ensured all events ran successfully and smoothly
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Marketing InternAnchor Bay Entertainment Aug 2013 - Jan 2014Santa Monica, California, Us-Marketing internship at a leading distributor, part of the Starz Entertainment Group, of movies and TV shows•Worked closely with various brand managers to proof artworks and ads for upcoming releases, managed the contests giveaways with third parties, as well as put together sales versus forecast reports for many titles•Provided weekly reports and highlights of video scan to the marketing and sales departments, pulled monthly reports through Amazon Associates Program•Linked the website content to the appropriate landing pages through the internal operations system•Conducted research continuously on topics that are relevant to the managers and reported the findings -
Marketing InternGkn Powder Metallurgy Feb 2013 - Aug 2013Blythe Valley Park, Solihull, GbMarketing Internship at GKN Sinter Metals business unit.> Collaborated with the international headquarter on branding, and gathered information for product sheets, brochures and website animations > Updated the Customer Relationship Management information, and inputted various sales data to develop forecast schedule for the Sales and Marketing department> Organized display inventory and online promotional items, and worked with the display specialist to develop an effective recording processes> Created and completed product posters using Photoshop CS4, and worked with the printing service to ensure desired result
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Marketing InternAlte Powertrain Technologies Sep 2011 - Jul 2012-Marketing Internship at a company that develops Range Extended Electric Vehicle powertrain for light commercial vehicles, especially fleets•Researched, created and updated a detailed competitive analysis•Administrated social media networks such as Facebook, Twitter and YouTube•Gathered information and assisted on the development of a style guide and a marketing plan•Provided marketing campaign ideas, and compose proposals for events and viral media•Organized the detailed logistics for festival exhibition and sponsored event
Eve Lin Skills
Marketing
Social Media
Powerpoint
Microsoft Word
Market Research
Event Planning
Time Management
Marketing Communications
Research
Teamwork
Social Networking
Social Media Marketing
Public Relations
Microsoft Office
Team Leadership
Mandarin
Microsoft Office 2007
Facebook
Hubspot
Mandarin Chinese
Mailchimp
Sharepoint
Online Marketing
Google Analytics
Email Marketing
Blogging
Content Marketing
Digital Marketing
Search Engine Optimization
Google Ads
Adobe Photoshop
Marketing Strategy
Analytics
Eve Lin Education Details
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Oakland UniversityMarketing
Frequently Asked Questions about Eve Lin
What company does Eve Lin work for?
Eve Lin works for Nrp Jones
What is Eve Lin's role at the current company?
Eve Lin's current role is Marketing Manager.
What is Eve Lin's email address?
Eve Lin's email address is el****@****gis.com
What schools did Eve Lin attend?
Eve Lin attended Oakland University.
What skills is Eve Lin known for?
Eve Lin has skills like Marketing, Social Media, Powerpoint, Microsoft Word, Market Research, Event Planning, Time Management, Marketing Communications, Research, Teamwork, Social Networking, Social Media Marketing.
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