• Build wireframes/prototypes in Figma and develop responsive websites with custom CSS and Javascript in Webflow• Conduct UX research, usability test, and cooperate with the client’s marketing and sales team to create website strategies that align with business goals. Track core business KPI through Google Analytics 4• Redesigned a luxury hotel wedding website with optimized SEO and seamless UX/UI, boosted organic traffic by 22.9%, and ranked from page 6 to page 1 in Google keyword search results within a month• Create custom branding assets, animations, and illustrations for content creators, online small businesses, and clients in the hospitality industry

• Designed and launched the brand’s website with optimized SEO, created website content in both English and Mandarin, and increased unique visitor rate by 363% in 4 weeks• Developed and maintained print/web collaterals and graphical standards, including menu, poster, e-flyer, business card, and social media graphics, kept consistency with brand identity• Photographed high-quality food images using food styling skills, retouched images for both online and print promotional use• Handled customer complaints on Grubhub, Google+ and Yelp, provided appropriate solutions • Launched and managed brand Instagram account and Instagram campaign, increased followers by 480%, generated 40 entries in 3 weeks and increased traffic to the website by 40%

• Designed high-quality media kits and created social media assets for clients• Secured regional media placement for clients in the hospitality, culinary, nonprofit and arts & culture sectors • Drafted and pitched press releases to regional, national and trade outlets • Prepared and compiled daily media clips and quarterly PR reports

• Developed and designed websites for the company's fall schedule of events • Compiled and maintained event lists, brand partner lists, RSVP lists and venue lists • Managed event calendar postings

• Led cross-functional teams to execute annual digital and event marketing plans • Created and published marketing assets, including e-mail newsletters, social media content, copywriting for events and other promotional materials• Designed and launched the wedding & banquet websites, increasing sales by 19%• Handled customer complaints, monitored and responded to online customer reviews, improved response rate by 82%• Organized special events such as bridal shows, holiday fundraisers and seasonal dining & room packages

• Administrated the creation and publishing of relevant, original, high-quality content on social media, including Facebook, Pinterest and Instagram, managed online guest requests and managed customer complaints• Planned and executed annual marketing and PR activities to achieve business objectives• Worked with web team to improve the mobile version of website, drafted content, and optimized web communication for SEO and keyword search, wrote content• Approved final media work by the design team to ensure designs reflected The Lalu’s brand identity, including photos and print and digital marketing collaterals (i.e. posters, E-mail newsletters, brochures)