Eve Cathcart Email & Phone Number

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

• Managing paid digital channel strategies for 19 markets, including Europe, the UK, Australia & New Zealand - also supporting South Africa, with inspiration and innovation • Successfully managing relationships with local teams and third-party agencies such as; Dentsu, Criteo, Google Ads (Search, Display, Discovery, and YouTube), Meta, Rakuten, and other local agencies• Independently managed the SEO strategy across 19 markets for two years, consistently supporting ongoing efforts and… Show more • Managing paid digital channel strategies for 19 markets, including Europe, the UK, Australia & New Zealand - also supporting South Africa, with inspiration and innovation • Successfully managing relationships with local teams and third-party agencies such as; Dentsu, Criteo, Google Ads (Search, Display, Discovery, and YouTube), Meta, Rakuten, and other local agencies• Independently managed the SEO strategy across 19 markets for two years, consistently supporting ongoing efforts and driving the roadmap in collaboration with the UX team• Expanding the paid mix across markets, based on market research and local workshops• Managing the paid channels roadmap, and defining success metrics • Giving valuable input for creative briefs, considering the industry and performance insights, always aiming to deliver the best in in-class assets• Motoring forecasts and key campaign metrics, providing data-driven insights and actionable recommendations to local teams for quick responses to emerging trends • Guiding local subsidiaries by developing digital training sessions, establishing clear guidelines, and ensuring brand consistency while optimising performance• Creating reports/presentations for stakeholders to validate our ideas and push forward innovation within the digital ads industryAchievements • Won the Global Search Awards 2023 for the best local campaign• Paid channels drove over +49% of e-commerce revenue in 2023 YoY- on average across markets• Streamlining processes led to translation/localisation time reduced by -76.2% in Q4 2023• Q4 2023 resulted in +56% revenue, +74% sales, and +55% conversion rate YoY• Black Friday 2023, ROAS increased by +58% YoY, and sales increased by +99% YoY - on average across markets• PPC remains the top #1 channel to drive revenue to the 19 websites I manage across the EU, the UK & ANZ markets, for over 3 years Show less

Barcelona, Catalonia, Spain

• Determined the most suitable business model for the start-up business• Developed a digital marketing strategy based on the business model• Created Facebook, Instagram, and Google ads campaigns• Defined KPIs, producing marketing reports and allocating the marketing budget based on performance• Ran A/B tests for new products, new target segments, new ad creatives and ad copy• Monitored competitors' online activity and identified new marketing trends• Identified new… Show more • Determined the most suitable business model for the start-up business• Developed a digital marketing strategy based on the business model• Created Facebook, Instagram, and Google ads campaigns• Defined KPIs, producing marketing reports and allocating the marketing budget based on performance• Ran A/B tests for new products, new target segments, new ad creatives and ad copy• Monitored competitors' online activity and identified new marketing trends• Identified new opportunities to encourage customer engagement and improve repeat customer rateAchievements• Facebook & Instagram ads sales increased by +44% QoQ• Facebook & Instagram ads: increased ROAS by +50% • Increased revenue by +41% QoQ• +230% YoY growth through the digital marketing strategy developed Show less

Barcelona Area, Spain

• Defined the company’s purpose, mission, vision, strategic pillars, tone of voice, and personas• Defined and supervised the creation of compelling assets for digital campaigns, web, app,email marketing, social media, Amazon and merchandising (ensuring brand consistency across alltouchpoints)• Competitor analysis quarterly, which helped reduce product return rate on Amazon.es by 25% in 6 months• Developed customer acquisition and retention strategies based on personas and… Show more • Defined the company’s purpose, mission, vision, strategic pillars, tone of voice, and personas• Defined and supervised the creation of compelling assets for digital campaigns, web, app,email marketing, social media, Amazon and merchandising (ensuring brand consistency across alltouchpoints)• Competitor analysis quarterly, which helped reduce product return rate on Amazon.es by 25% in 6 months• Developed customer acquisition and retention strategies based on personas and business goals• Managed marketing budget and P&L, produced marketing reports weekly • Performed data analysis to better understand the customers’ behaviour/needs • Mapped the user journey, identified opportunities to create new campaigns, tapped into newtrends/segments, optimised marketing campaigns and budget allocation• Implemented marketing automation tools and oversaw processes toguarantee that consumer relations were carried out seamlessly across the business• Supported market leads from the US, UK, IT & DE to translate/localise campaigns, Amazon and website content, maintaining their alignment with the brand mission and overall strategy • Managed relationships with external agencies (performance, translation, development, creative,photographers, filmmakers, printers, copywriters, and merchandisers)• Built the creative team from scratch and effectively managed the in-house team and freelancedesigners. Mentored and served as a sounding board and inspiration for themAchievements• 2018: +158% YoY growth through a 360 digital marketing strategy• 2018: Sales generated from Retargeting increased by +2,000% YoY• 2018: Sales generated from Social Media organic increased by +133% YoY• 2018: Facebook ads sales increased by 24,233% YoY• 2019: + 60% YoY growth through a 360 digital marketing strategy• 2019: Sales generated from Google ads increased by +400% in 2 years Show less

Dublin, Ireland

• Planned and executed a 360 brand strategy to increase brand awareness and drive customerengagement, retention and loyalty• Developed and implemented a digital marketing strategy, created buyer personas, conducted competitor analysis and created keyword-focused content in conjunction with email and blog• B2B Social media (LinkedIn, Facebook, and Twitter) creation, planning and data analysis• A/B testing, conversion rate optimisation, and web analytics analysis; provided… Show more • Planned and executed a 360 brand strategy to increase brand awareness and drive customerengagement, retention and loyalty• Developed and implemented a digital marketing strategy, created buyer personas, conducted competitor analysis and created keyword-focused content in conjunction with email and blog• B2B Social media (LinkedIn, Facebook, and Twitter) creation, planning and data analysis• A/B testing, conversion rate optimisation, and web analytics analysis; provided insights to improvewebsite usability, and created landing pages• Created the campaigns using assets from the HP Partner platform, Adobe Photoshop and Illustrator• Planned a marketing calendar and managed and executed promotions accordinglyAchievements• HPshop.ie ecom revenue increased by +81% YoY• Eurieka.ie ecom revenue increased by +86% YoY• Eurieka.ie revenue generated from social media increased by +13,931.46% YoY• Eurieka.ie nominated as a finalist in the Realex Payments E-commerce Awards 2016 for Best B2BeCommerce Show less

Galway, Ireland

• Built the brand: researched the market and competitors, identified audiences, pain points and cost-effective solutions to increase traffic and repeat customers• Planned and executed an online brand-building strategy• Created quality SEO content for the blog, which increased brand awareness by +40%• Reviewed the website content, usability and design to improve on-page optimisation elements• Weekly analysed data (relevant KPIs) and produced marketing reports to identify new… Show more • Built the brand: researched the market and competitors, identified audiences, pain points and cost-effective solutions to increase traffic and repeat customers• Planned and executed an online brand-building strategy• Created quality SEO content for the blog, which increased brand awareness by +40%• Reviewed the website content, usability and design to improve on-page optimisation elements• Weekly analysed data (relevant KPIs) and produced marketing reports to identify new opportunities for growth • Designed the website, campaigns, products and promotional materials Achievements• Sales grew by +30% over the forecast during the summer• Nominated as a finalist in the OMiG Digital Marketing Awards 2015 for Best Website• Nominated as a finalist in the Web Awards 2015 for Best E-Commerce - small and Best Website of aStartup Show less

Dublin, Ireland

• Created content for the agency's Facebook page and blog• Evaluated and analysed campaigns on a daily basis to ensure optimum efficiency and performance• Assisted with client meetings; provided feedback and ideas; ultimately produced design briefs• Assisted the Marketing Director to conduct marketing research and competitive analysisAchievements• Part of the team that turned Mooju Chocolate Milk into the number 1 Chocolate milk brand in Ireland through social media… Show more • Created content for the agency's Facebook page and blog• Evaluated and analysed campaigns on a daily basis to ensure optimum efficiency and performance• Assisted with client meetings; provided feedback and ideas; ultimately produced design briefs• Assisted the Marketing Director to conduct marketing research and competitive analysisAchievements• Part of the team that turned Mooju Chocolate Milk into the number 1 Chocolate milk brand in Ireland through social media engagement. Dr Mooju's campaign was nominated as a finalist in the Eircom Spider Awards 2014 for Best Social Media Campaign Show less

Campo Grande Area, Brazil

• Event management; planned and coordinated trade fair exhibitions for supermarkets and suppliers• Designed merchandising for the trade fairs and assisted companies with the design of their boothsand exhibition materials• Managed a team of 5 people and coordinated internal resources and third-party/vendors to ensureflawless execution of projects• Assisted supermarkets with their POS marketing strategies to maximise sales• Updated and improved the company’s database to… Show more • Event management; planned and coordinated trade fair exhibitions for supermarkets and suppliers• Designed merchandising for the trade fairs and assisted companies with the design of their boothsand exhibition materials• Managed a team of 5 people and coordinated internal resources and third-party/vendors to ensureflawless execution of projects• Assisted supermarkets with their POS marketing strategies to maximise sales• Updated and improved the company’s database to become more efficient and secure• Worked closely with the marketing teams of the biggest companies in FMCG, such as Coca-Cola,Johnson & Johnson, Unilever, Heineken, AB InBev, Procter & Gamble, among others• Liaised with marketing and PR colleagues to create a marketing calendar to promote the events• Post-event evaluation; data entry and analysis, produced reports for event stakeholders and createdevent follow-up strategiesAchievements• The 2008 fair exceeded sales target, resulting in over €5.6 million• The 2010 fair exceeded the sales target by +19% Show less

Mba With Specialisation In Digital Marketing

Activities and Societies: • Competitive Analysis • Lean startup • Entrepreneurship • 360-Degree Digital Marketing Strategy • Leadership •.

Diploma In Digital Marketing & Social Media With Online Pr, Google Adwords, Seo & Ecommerce

• SEO Analysis and Planning • Web Usability, E-Commerce • Affiliate Marketing; Media Buying • Google Analytics, Google Ads and Google.

Bachelor'S Degree, Advertising And Marketing

• Event Marketing • Media Buying • Promotion & Merchandising • Copywriting • Web Design • Marketing Research

Education record