Eve Cuthbertson Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Lead a team of Mixed Method Researchers and vendors
• Lead Voice of Customer program strategy and reporting, including 10+ transactional surveys with over 1.5 million responses per year
• Quarterly research roadmapping and prioritisation, including ongoing resourcing according to product roadmaps and business initiatives
• Owner of research vendor relationship and budget management, including ongoing voice of customer support

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Ontario, Canada

- Design and conduct qualitative and quantitative research studies- Synthesize findings into compelling stories and recommendations - Define and document design and functional requirements, that result from research recommendations, for websites, apps and CRM programs - Clients: Volkswagen, Nestlé, Tourism Nova Scotia, McCain Foods

Toronto, Ontario, Canada

- Usability research design, implementation and analysis - Platform UX strategy including research and discovery, requirements gathering, and information architecture- Customer journey mapping to inform campaign briefs, digital products and social strategies- Developed analytics framework and process for projects across the agency- Clients: Scotiabank.

Toronto, Canada Area

- Defined solution requirements for BostonPizza.com redesign, facilitated through client workshops - Analyzed Google Analytics to identify user journeys and opportunities for site redesign - Provided UX expertise and guidance to Technical, Account and Creative teams

Toronto, Canada

- Primary research coordination: defined participant segments, recruited participants and performed analysis of research findings for usability tests, focus groups, card sorting and first click testing- Digital strategy for integrated campaigns: identified digital solutions to solve business problems based on consumer insight- Website optimization.

Toronto, Canada

- Coordinated execution of integrated national campaigns - Created landscape overviews with trend analysis and thought starters for strategic development of national campaigns- Redesigned competitive reporting: created structure for quarterly competitive reports based on industry and consumer trends - Extensive research and report on millennials.

Toronto, Canada Area

McDonald's National Account Team:- Competitive reporting, compiled and organized competitive data, online research for initial strategy development - Assisted Account Managers with internal tasks such as timelines, approvals, trafficking and reporting Internal Communications Team:- Contributed to social media strategy development, managed blog, Twitter and.

Edmonton, Canada Area

- Assisted the design and account service team- Developed social media strategy for the company to engage with clients and local community

Edmonton, Alberta

- Compiled a literature review of academic articles regarding social media for municipal service delivery- Composed a survey to evaluate how companies use, manage and measure social media

Master'S Degree, Information - User Experience Research And Design

Caap, Communications And Advertising Accredited Professional Program, Caap Gold Award For Highest Academic Achievement

CAAP is a professional skills certification program for marketing communications practitioners. It is one of the leading ways people build.

Human Ecology, Material Culture, Graduated With Distinction

Human Ecology is the interdisciplinary study of how people interact with their near environments. Human ecologists are concerned with.