Eve Cuthbertson Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

• Lead a team of Mixed Method Researchers and vendors• Lead Voice of Customer program strategy and reporting, including 10+ transactional surveys with over 1.5 million responses per year• Quarterly research roadmapping and prioritisation, including ongoing resourcing according to product roadmaps and business initiatives • Owner of research vendor relationship and budget management, including ongoing voice of customer support

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Ontario, Canada

- Design and conduct qualitative and quantitative research studies- Synthesize findings into compelling stories and recommendations - Define and document design and functional requirements, that result from research recommendations, for websites, apps and CRM programs - Clients: Volkswagen, Nestlé, Tourism Nova Scotia, McCain Foods

Toronto, Ontario, Canada

- Usability research design, implementation and analysis - Platform UX strategy including research and discovery, requirements gathering, and information architecture- Customer journey mapping to inform campaign briefs, digital products and social strategies- Developed analytics framework and process for projects across the agency- Clients: Scotiabank, Nestlé, Nestlé Waters, Johnson & Johnson, Kijiji, Amsterdam Beer, Freshii Restaurants, Government of Ontario, LCBO, BlackRock

Toronto, Canada Area

- Defined solution requirements for BostonPizza.com redesign, facilitated through client workshops - Analyzed Google Analytics to identify user journeys and opportunities for site redesign - Provided UX expertise and guidance to Technical, Account and Creative teams

Toronto, Canada

- Primary research coordination: defined participant segments, recruited participants and performed analysis of research findings for usability tests, focus groups, card sorting and first click testing- Digital strategy for integrated campaigns: identified digital solutions to solve business problems based on consumer insight- Website optimization: recommended changes or additions to existing digital experiences based on latest best practices and A/B testing and heuristic reviews -… Show more - Primary research coordination: defined participant segments, recruited participants and performed analysis of research findings for usability tests, focus groups, card sorting and first click testing- Digital strategy for integrated campaigns: identified digital solutions to solve business problems based on consumer insight- Website optimization: recommended changes or additions to existing digital experiences based on latest best practices and A/B testing and heuristic reviews - Analytics: identified objectives, KPIs and metrics and monitored campaigns and websites accordingly - Clients: AT&T, SickKids Foundation, McDonald’s (Canada and US), Blacks Photography, Hydro One Telecom, Intact Insurance, Telus, Stop Now and Plan Program, Need Help Now Show less

Toronto, Canada

- Coordinated execution of integrated national campaigns - Created landscape overviews with trend analysis and thought starters for strategic development of national campaigns- Redesigned competitive reporting: created structure for quarterly competitive reports based on industry and consumer trends - Extensive research and report on millennials, specifically their attitudes towards QSR, to help the agency team and clients understand the generation - Monitored Ronald McDonald… Show more - Coordinated execution of integrated national campaigns - Created landscape overviews with trend analysis and thought starters for strategic development of national campaigns- Redesigned competitive reporting: created structure for quarterly competitive reports based on industry and consumer trends - Extensive research and report on millennials, specifically their attitudes towards QSR, to help the agency team and clients understand the generation - Monitored Ronald McDonald House Facebook page during digital campaign and provided reporting and analysis- Primary and secondary research for pitches, including 'streeter' interviews in seven US and Canadian cities - Contributed to the opening of Cossette Chicago office by recording process and training new employees, while working on newly acquired business Show less

Toronto, Canada Area

McDonald's National Account Team:- Competitive reporting, compiled and organized competitive data, online research for initial strategy development - Assisted Account Managers with internal tasks such as timelines, approvals, trafficking and reporting Internal Communications Team:- Contributed to social media strategy development, managed blog, Twitter and Facebook Account - Gathered creative materials and achievements from each department to showcase on the internal network

Edmonton, Canada Area

- Assisted the design and account service team- Developed social media strategy for the company to engage with clients and local community

Edmonton, Alberta

- Compiled a literature review of academic articles regarding social media for municipal service delivery- Composed a survey to evaluate how companies use, manage and measure social media

Master'S Degree, Information - User Experience Research And Design

Caap, Communications And Advertising Accredited Professional Program, Caap Gold Award For Highest Academic Achievement

CAAP is a professional skills certification program for marketing communications practitioners. It is one of the leading ways people build.

Human Ecology, Material Culture, Graduated With Distinction

Human Ecology is the interdisciplinary study of how people interact with their near environments. Human ecologists are concerned.