I help organizations develop better Microsoft Partner Alliance strategies. https://eveenslowconsultingllc.com

Serendipity Interactive is a consulting firm that supports executives and their teams to develop innovative business strategies from conceptualization to implementation. We help firms reimagine their business - matching the right products & services with the right execution to generate more revenue.

I empowered business leaders in US Health and FinServ organizations modernize their workplace with Microsoft technologies. I also led consumer marketing strategy & business management for NorthAm. ~Led marketing accountability for $3B+ annual Microsoft 365 product revenue across US Health and Financial Services industries, by delivering a comprehensive marketing & sales enablement strategy, identifying blockers and influencing product roadmap and marketing investments.~Drove seller alignment to proven customer engagement actions by 1) standardizing key sales plays based on performance data and 2) delivering all-up fiscal 2019 business-decision-maker marketing plan.~Empowered sellers to sell unique health scenarios such as clinical workers and health innovation (~25% additional market oppty) by delivering ‘Modern Health’ immersive productivity demo experience in partnership with the world-wide team.~Unblocked Data Privacy & Compliance sales & marketing motion by connecting multiple disconnected programs and events into a single sales journey & effectively landing with sales team champs.

Drove Office Consumer North America YoY growth despite addressable market declines, with relentless customer obsession; Fine-tuned the customer journey from acquisition thru retention. (+16.2% YoY; 105.5% target attainment fiscal 2018; 12.4M total subscribers; $2B revenue) By synthesizing research and telemetry across teams, identified $45M lift opportunity targeting customers with high propensity to upgrade from previous versions and then shaped successful campaign strategies. Conducted deep analytics review to get clarity on business loss due to customers who fail to activate their subscription. Insights resulted in new post-sale activation motion in managed retail channels ($10M lift). Delivered Great Storytelling podcast with US CVP Kate Johnson to US Subsidiary.

Drove approx. $2B in annual revenue leading Microsoft's world-wide Technical Decision-Maker (TDM) audience marketing strategy, campaign messaging, and sales-enablement asset development. The Empowered by Digital commercial campaign spanned top tier in-person events, digital, and social customer engagement. Also delivered the first cross-company Digital Transformation story in partnership with product marketing to land Microsoft's innovative value proposition with commercial customers. Earned Key Talent and Global CMO Marketing Excellence Awards. Let quarterly enterprise customer research to ensure messaging relevance; Prepared top spokespeiple, including the executive account sponsor community, world-wide executive briefing center speakers, and event speakers. The Redmond executive briefing program delivered 600+ sessions and influenced >$1B in revenue opportunity in FY16 alone. Led content & messaging strategy for Microsoft CIO/ TDM engagement at top tier events such as Gartner Symposium ITxpo Orlando and Barcelona, resulting in external positive perception of Microsoft ast a "thought-leader" in digital transformation.

Example projects: Lowes.com: Provided business requirements analysis and recommendations for Sales Associate productivity dashboard to be implemented for more than 200,000 Lowes employees across US stores. Deliverables also included a high-level software development plan and work back schedule which would consolidate 6+ disparate tools into a single dashboard & productivity tool. Microsoft IdeaAgency: Conducted employee interviews and synthesized findings to inform grassroots innovation program, ideation workshops, and hackfests. Delivered online collaboration tool specification for monthly VP-issued innovation challenges (70+ global employee participants.) The first two challenges resulted in five cross-product incubation efforts + new patents.

Diversity & inclusion subject-matter expert supporting 6000-person business: Conducted analytics and reporting for the CEO (Steve Ballmer) and Sr. Leadership teams, accomplishing a significant increase in female and minority level 65+ promotions as well as executive participation in mentoring programs. Developed and led annual diverse talent development strategic initiatives, oversaw budget and execution of individual programs, spoke at various events, and providing employee mentoring & coaching.

Managed Microsoft’s high definition video platform (WMV HD) incubation by creating an effective partner development workflow, implementing standard Q/A processes, and delivering documentation and support to key partners. (National Geographic, THX, Disney, IMAX, and others). Incubation resulted in both US and International HD video releases, including Lara Croft: Cradle of Life, The Fast and the Furious, and 6 IMAX/ National Geographic titles. Key hardware partners adopted my interactivity layer design which contributed to the group winning a Popular Science Magazine innovation award. Led design and implementation of several key media & entertainment features in Windows XP, Windows Media 9 Series, Windows Media Center Edition, and Windows Media High Definition Video. (Responsible for product planning, functional specifications - both UX and data service definitions, and partner contracts/ data licensing). Projects included: music metadata services, radio tuner, mediaguide.com, television guide data services (over 30M users/month).

Improved developer access to training materials by re-designing Microsoft’s online course catalog, developing backend training partner referral databases, and creating a unified content and referral website. Developer training was both a revenue-generating business as well as a core part of Microsoft’s platform adoption strategy. Developed 3-year business plan recommendations for technical content delivery and localization strategies for the division VP.

Transformed Microsoft’s two largest technical events - Tech-Ed and PDC – by bringing them online for the first time (over 300 content sessions each). This program extended Microsoft’s developer event reach from more than 30,000 annual US live event attendees to over 200,000 global attendees and became the prototype for Microsoft Studio’s webcasting experience for all other events. Board Member: Microsoft Studios Advisory Council. Influenced development of new digital media delivery business models + creation of an internal system that handled hundreds of live and on-demand streaming events per month. Drove adoption of Microsoft web platform & authoring technologies by creating & evangelizing L300-400 developer courseware & piloting developer community forums such as expert chat and net-meetings. (300+ influencer participants per month)