Evelien O'Sullivan Email & Phone Number

Groenlo, Gelderland, Netherlands

In my role, I am responsible for deeply understanding market needs, enabling me to precisely tailor our leisure and city access solutions to align with the latest market trends and requirements. I'm also tasked with innovating our software foundation, ensuring it is future-proof and adaptable to meet the dynamic needs of these sectors.Part of my responsibilities includes identifying and forming strategic partnerships with key technology players in the leisure, city access, and office parking markets. These partnerships are crucial for fostering collaborative innovation and driving mutual growth. Furthermore, I am charged with driving our international expansion, developing scalable solutions that have led to the successful launch of several international projects and partnerships.I also focus on deepening existing partnerships and forging new ones, thereby broadening our network and enhancing opportunities for collaboration. Adjusting our market strategy to better align with evolving industry trends and customer needs is another critical aspect of my role, ensuring our approach remains relevant and impactful.Lastly, I am responsible for implementing targeted growth strategies within our partner network, enhancing our market penetration and business development efforts, which positions us strongly in our industry.Speaker on Recreatievak beurs in the Netherlands in 2023.

Groenlo, Gelderland, Netherlands

I've been working on establishing enduring technology partnerships with top access control manufacturers in the security industry. The aim is to ensure our comprehensive product lineup is fully embraced and integrated within their product suites. This initiative promoted our products but also opened up sales and business opportunities with these technology partnerships. We're focusing on access control projects within the world's leading access control brands, ensuring our solutions are a go-to option globally.Result: Full integration of the Nedap long range portfolio with 6 global leading access control brands (JCI, Gallagher, DormaKaba, Siemens, Honeywell, Nedap AEOS)

Groenlo, Gelderland, Netherlands

I've been handling proposition management for SENSIT, our suite of parking sensor data solutions at Nedap. Here’s what I’ve been up to:I came up with and scaled up a software solution focused on parking data, making sure it can grow with us.I boosted our products, adding more value and keeping them relevant so they not only meet but beat what our customers expect.I crafted a fresh strategy for pitching our products aimed at Smart Cities parking enforcement and guidance, making sure our sales pitches highlight just how unique and valuable our products are.By diving deep into market trends for parking data, smart cities, data gathering, I've identified growth spots and potential for new product opportunities. I've built a network of tech partners, targeting key players in parking enforcement and guidance and smart city solutions to broaden our market coverage significantly. This strategy is all about boosting our presence and expanding our global reach.I also focused on forging strategic business partnerships, strengthening our alliances to improve market reach and collaboration world-wide with parking enforcement, parking guidance and smart city platforms. I put together an innovative model for responding to partner tenders that’s streamlined, efficient, and precise. It’s really upped our game in winning bids and engaging partners, helping us secure projects in major cities around the world.

I've strategically spearheaded the creation of a strong partner network across India, Asia and the Pacific in the parking and security sectors. Here’s what that involved:Building and cementing long-term partnerships and distribution channels in crucial areas including India, Southeast Asia, North Asia, Australia, and New Zealand, resulting in partnerships lasting over 15 years.Boosting our brand recognition across these regions, which led to significant business growth and deeper market penetration.Leading the charge in establishing strategic partnerships and landmark projects within each region, securing a solid base and ensuring expansive growth right from the start.Actively setting up a technology partnership network aimed at dramatically increasing our market reach. This effort was centered around creating alliances with key technology leaders, thereby boosting our market presence and broadening our industry impact.Results: - Speaker on Smart Cities Summit in India in 2015 and Parking Australia Outlook Conference 2015- Set up a busines partner network of x partners in x countries, - Realised x growth in x years.- Awarded the largest parking sensor project word-wide for the City of Goldcoast (5000 sensors) in Australia

Groenlo, The Netherlands

I kicked off and headed up a global certification program for Nedap partners for three key propositions. The goal of this program was to boost our partners' know-how, make sure their skills match up with our latest solutions, and create a top-notch network worldwide. This initiative not only upgraded our partners' abilities but also ensures that our cutting-edge offerings are supported by a network that's second to none, enhancing our global footprint and the overall value we delivered.

Groenlo

Seamlessly transform market feedback into innovative developments for our wireless vehicle detection system, a groundbreaking addition to the parking sensor product line. This process involves identifying and integrating customer insights to spearhead the creation of this novel product, targeting a new market segment.

Led a dynamic business development initiative across Spain, Portugal, Ireland, the United Kingdom, Africa, and Russia, characterized by:- Successfully establishing a new business partner network from the ground up in these countries, laying a solid foundation for sustained growth. - Forging long-term partnerships with value-added resellers, enhancing our market presence in each country and creating mutually beneficial business opportunities.- Developing strategic alliances with industry partners in the parking and access control industry positioning us as a key player in the market.- Cultivating strong brand recognition in these regions, translating into significant business growth and market penetration. - Serving as a keynote speaker at various regional conferences, sharing insights on smart cities, parking and security, thereby further solidifying our leadership and expertise in the industry.

Successfully orchestrated a comprehensive overhaul of NEDAP AVI's global identity and brand management, achieving:- The transformation of a complex, technology-centric approach into a more visually engaging, solution-focused strategy.- Expert translation of intricate technical details into easily understandable visual formats, making our technology accessible for a global audience- The establishment of strong brand awareness and a distinct market positioning for our vehicle access products.- Implementation of a multifaceted brand management strategy, including dynamic PR campaigns, a structured marketing and press plan, the organization of high-impact exhibitions, and the creation of informative whitepapers.- The provision of essential sales tools for business development managers and business partners worldwide, enhancing their ability to communicate our value proposition effectively.

Masters, International Marketing Management

Bachelor, International Business