• Established business relationships with top brands around the world to carry their products and obtain marketing rights.• Oversaw the product development from conception to design and user validation, development, delivery, go to market, and ongoing adaptation to market needs. • Analyzed customer needs, market trends, competitors’ products to seek opportunities for differentiation and to increase ROI.• Successfully led cross-functional teams in the development of the company’s ecommerce website.• Facilitated daily stand-ups, defined roadmaps, created user stories, led sprint planning and managed product backlogs, followed the principles of Agile framework to improve project efficiency and product launch within established timeframe and within budget.• Led software development with both local and offshore teams to develop mobile first ecommerce site.• Worked with graphic design companies on website and product marketing materials.• Established the inventory management and order flow processing functions to scale the business.• Led the marketing and SEO efforts to grow the business.• Analyzed market data to develop sales strategies, and defined product objectives for effective marketing communications.• Continuously monitored and evaluated product performance to identify opportunities for improvement and to provide additional value to customers.

• Contributed to design and development of innovative neuromodulation devices for DBS (Deep Brain Stimulation) that significantly improve the lives of patients suffering from chronic pain and movement disorders such as Parkinson's disease and Essential Tremor.• Oversaw the design and development of an Athena Clinician Programmer for the management of deep brain stimulation (DBS) therapy that received European CE mark approval. A tablet PC with a large full color touch screen display as well as a keyboard option allows physicians to see and adjust the parameters of a patient's programming session. A database feature can hold patients programming sessions. A data export feature allows users to generate reports for analysis, printing or emailing.• Led cross-functional teams’ meetings to make sure the product design specifications and regulatory compliance requirements were followed.• UI/UX design and product requirements documentation• Product demos in front of executives, patients and physicians• Field based market research for voice of customer feedback• Technical documentation, international readiness, compliance

• Responsible for planning, organizing and directing departmental systems and support for business software applications.• Managed and directed high caliber technical project teams.• Facilitated the identification of information needed to support supply systems operations, setting long-range objectives, establishing overall priorities and selecting strategies.• Identified and evaluated technical and business issues relating to client needs; developed and implemented strategic IT/client initiatives.• Researched, prioritized, planed, delivered and evaluated Information Technology services as well as significant business process changes and improvements; coordinated and managed project planning and implementation.• Collaborated with Application Development to develop and coordinate delivery of solutions.• Managed the preparation of end user documentation and trained Staubach employees on database and application usage.• Researched and evaluated alternative database and application solutions and recommended the most efficient and cost-effective design alternatives in order to meet objectives. • Assessed, gathered and analyzed business requirements for internal client. Documented requirements, created mockups screens, application prototypes, and developed test cases.• Worked closely with the development team to design and implement client solutions. • Assisted in implementing Team Foundation Server (TFS), trained other business analysts on proper usage of the system to document requirements, create test cases, report bugs, create reports to establish effective communication and collaboration between business analysts and developers.• Followed Microsoft Solution Framework (MSF) methodology standards for all projects.

• Provided project planning and estimating skills to assigned projects. • Performed integral role in industry trade shows by representing the company at the booths and in private meetings. Communicated the value proposition of SPE to current and new subscribers.• Led requirements gathering and analysis sessions with application end-users.• Performed business and technical analysis of new and existing applications, programs, business processes and prepared systems and application documentation as required.• Worked with application vendors in support of vendor supplied application systems including systems modifications.• Recreated steps taken by user to locate source of problem and identified changes needed from vendors or application programmers.• Installed and tested application programs. Monitored performance of application programs after implementation. • Trained end users to use application programs and provided technical assistance.

• Created project plans for a development team on a complicated multi-tier pharmaceutical software project. Used Microsoft Project following an Agile SDLC. The project was delivered on-time and under budget.• Communicated requirements to a multi-platform development team. • Spent time in a customer facing role gathering requirements to customize the core system to the customer’s needs. Communicated the requirements by writing functional specifications and use case scenarios that were delivered to the development team. Test cases were also created at the time of the functional specs to ensure the development team was aware of all of the permutations required from the software.• Created reports using sql query analyzer and visual studio.net in order to refine the exact requirements for customer reporting. Communicated with the development team the requirements and helped change the database schema based on my input.

• Used Visio and Word to create functional specs for web development for various e-commerce sites; helped design page layouts that allowed for a nice customer experience.• Gathered client requirements and explained design choices to end customers; created understanding of technical design choices to a mostly non-technical customer base.• Developed sales presentations using PowerPoint and traveled to many different potential customers as part of the sales force team.

• Analyzed requirements for corporate intranet site• Developed prototype web pages using Microsoft ASP.• Database driven website using SQL Server – used in-line sql select statements for view-only information pages.

• Developed a computer model of the consumer decision-making process • Identified key gaps in information needed to make the model more complete and robust