Evelina Larisa Email & Phone Number

Indonesia

Jakarta Barat, Dki Jakarta, Id

Jakarta, Indonesia, Id

Paper.ID is a B2B digital invoicing & payment platform including accounting & inventory module to boost SMEs Productivity and helps Suppliers get paid faster & Buyers get extension payment terms.• Responsible for entire multi-channel marketing (Organic Traffic,SEO, SEM, Brand, Media & Community) strategies to drive high-qualification leads & increase market share in collaboration with cross function of the commercial team through analysis of market trends.• Successfully improved conversion and monetization up to 80% and achieved OKR 5 months in a row with a collaborative strategic marketing partnership with low cost of marketing spending.• Contributed quadruple digit of payment volume with multiple strategic collaboration & community engagement to boost Paper.id image as a new player in the industry.• Reduced CAC up to 30% by low-touch marketing with interactive activation that is not usual in B2B focus that needs high-touch engagement and still delivering double digit growth MoM.• Launch the biggest campaign in Paper.id history, PaperCard (1st Co-brand Business Credit Card in Indonesia, a collaboration with Bank BRI & Visa Indonesia by combining business & personal benefit as a tool for business transaction), also handling extensive programs to boost approval cards & improving usage.• Driving & led a strategic marketing partnership with Visa Indonesia (the biggest payment principal around the world) and gained credit card adoption to pay business transactions up to 90% total volume from other payments listed.

Jakarta, Indonesia, Id

Formulate and identify new product development and initiative opportunities and business strategy also a roadmap for potential and existing customers for B2B focusing on SME and MLE segmentation.

Jakarta Selatan, Dki Jakarta, Id

Tokopedia is a "Unicorn" Indonesian Technology company specializing in e-commerce and considered as the largest marketplace in Indonesia. also merge with Gojek as GoToLead 25 people of area managers around Indonesia.• Re-establish regional expansion program and identify key needed points for region population.• Managing a progressive regional growth expansion program, specialized to build offline through online ecosystem of Indonesian commerce in 15 areas and contribute a multi-millions for sales revenue.• Contributed triple-digit revenue growth with 3PL and FMCG brand for B2B joint collaboration special project tomaximized each brand image by our direct activation expansion program in 10+ region.• Lead and responsible for brand collaboration expansion special project buyer generated structure anddevelopment plan.• Develop, optimize and scale for regional growth best practice marketing strategy and new business to ensure 10% growth year-on year, including consumer engagements and activation, marketing effectiveness and deep understanding related to competitive trends, key matrix, consumer research, and market dynamics.• Developed and coordinated integrated marketing campaigns across multi-touch points via BTL with agencies for 15+ regions that contribute a billions of sales growth to monthly sales gross merchandise value.

Jakarta Barat, Jakarta, Id

Dekoruma is a leading end-to-end Home & Living platform in Indonesia that provides B2C/B2B retail and services to both end-customers and interior designers.Overseeing functions of brand marketing, activation, creative, design and build.• Conducting strategic alliances, marketing campaigns, and offline activation to support growth of eachbusiness unit and maximize adoption rate• Develop and research for new product of B2B commercial extension plan to corporate and business needs• Initiate for offline activation power plan program for 2019 to generate new leads• Handling for B2B joint collaboration with a leading wedding marketplace by contribute a double digit of new leads from newlyweds targeted• Dealing and developing a B2B projects with hotel chain networks and private boarding house industry valuing at least IDR 2.5 billion• Engaging non-furniture brands to collaborate in Dekoruma's first showroom to amplify intersecting marketaudiences

Qlapa was an online marketplace for local handmade products in Indonesia with a mission to empower local creativity with technology.Lead a team of 6 persons.• Driving brand awareness and trust through various methods of offline marketing and partnership activities while increasing traffic to Qlapa.com as an online platform. Organized end to end process of planning and execution of the team while ensuring budget efficiency.• Initiate and manage a joint collaboration special project with handicraft leading player and initiator to create branding and marketing innovation programmes for crafters by doubling their revenue through offline activation.• Achieved offline sales equivalent to 40% Qlapa online monthly GMV in only 3 days private event on average• Significantly increased corporate branding awareness and acquired new users totaling 20% from all visitors after 3 months.• Earned a net profit of IDR 50 millions in a single private event with only 3 months of preparation which contributed as a revenue channel for the company.

Lead 8 regional communities around Indonesia.• Building and maintaining ecosystem of Indonesian handicrafts (both customers and crafters) in order to strengthen Qlapa’s position as the premier platform of local creatives• Supporting operation and marketing teams in coordinating all community activation programs.• Pioneered and led seven regional communities of crafters from all around Indonesia to consolidate and identify their assets, knowledge, outlook and opportunities in the industry.• Engaged word-of-mouth marketing style and successfully doubled crafters members within 10 months.

• Created the foundation of human resources affairs of Qlapa and set the standards for recruiting and talent management.• Emphasized Qlapa as a pleasant workplace with various programs of acquisition and employeeengagement.• Recruited 28 team members who have been key to company's success in the early stages of Qlapa’s first 8 months.

Jakarta, Id

What is #MarketeersClub? #MarketeersClub is a premium community pioneered by MarkPlus, Inc. This community is a pioneer of professional marketers community in Indonesia since 1992 until now and always give positive impact about marketing in every month with a regular gathering, Marketeers Dinner Seminar (MDS), in Jakarta, Bandung, and Surabaya. We can learn directly about knowledge of marketing concepts and marketing practices run by marketeers and companies that connected with the people on the automotive industry, transportation, logistics, banking, finance, consumer goods, telecommunications, high-tech (consumer electronics) , media, resources, to public services, and so forth.

Amsterdam, Noord Holland, Nl

Jakarta Barat, Dki Jakarta, Id

Being assistant for my professor, its such a great and meaningful things for me to learn about marketing fields. Teaching and do some research for my professor dissertation.