Evelina Stepanenko Email & Phone Number

New York, New York, United States

Emmy winning and Promax winning art director. In-house Art Director and Chief Creative for duopoly station, inspiring creative initiatives from concept to post-production. Led strategy and development of 360 marketing campaigns, overseeing design, video, and photoshoot production, as well as production and design of two TV studio sets.TOP RESULTS:• Ideating culturally relevant and strategic solutions to enhance viewership ratings to 1st and 2nd in performance. • Branding expert setting the tone for compelling imaginative designs, winning station awards and accolades (e.g. OTT Campaign, Only One Team Checks All the Boxes, Winter Weather).• Curating riveting image campaigns aired during prime slots on NBC in New York, the #1 market in the US.• Spearheading a Today In New York campaign which aired during the highly recognized national 2024 Super Bowl.

Nyc

Orchestrated comprehensive 360 campaigns across various mediums, resulting in the attainment of multiple Emmy and Promax awards. Fostered long-term brand consistency while maintaining agility and constant innovation, leveraging consumer research.TOP RESULTS:• Employed strategic foresight to elevate design and creative standards, winning Emmy and Promax awards (i.e. OTT Campaign). • Supported the morning news team advancing from 3rd - 4th, to consistently 1st - 2nd in performance.

Inspired vision on new initiatives for specialty graphics packages/creative marketing: on-air, print, OTT, and digital. TOP RESULTS:• Pioneered a branded design language across all creative elements for the station and individual campaigns.• Imagined and implemented unique narrative themes in partnership with stakeholders, VPs, and Directors.• Illustrated storyboards for creative campaigns, bringing conceptual ideas to life through visual storylines.• Mentored and managed the creative workflow for four junior designers, supporting their professional growth.

New York, Ny

Secured relationships with notable clients, translating their needs into unique and innovative creative solutions. Designed and executed comprehensive show packaging, on-air commercials, brand design, infographics, UI/web/event, and print design. Managed accounting, business development, recruitment, and managing a team of freelance designers.TOP RESULTS:▪ Engaged projects with major clients such as MLB Network, Nash Football, NFL Network, and CBS Sports.▪ Additional Clients include Big Studios | Intersport | NFL Network | The Browns (NFL Team) | US Open.

Nyc

Functioned as the in-house art director, responsible for designing all graphics for a year-long Super Bowl project. Collaborated with producers, editors, 3D artists, junior designers, and VizRt artists to create high end graphics for a variety of weekly shows, specialty teases, as well in-show live graphics.TOP RESULTS:• Resulted in Emmy nomination for Outstanding Post-Produced Graphic Design and Outstanding Technical Team Studio category for NFL Today Super Bowl coverage 2014. • Steered the comprehensive design of the Super Bowl and Pre/Post-game shows, a 12+hour broadcast time.▪ Consistently matched viewership all-time records for three Super Bowls (XLI, XLIV, XLVII)

Nyc

• Designed show packaging, provided art direction as well as collaborated with editors and 3D artist.• Collaborated on show packaging for weekly show airs.

Mediterranean & Baltic Seas

• Supported as an artist's assistant on several cruise ships, providing the opportunity to travel the Mediterranean and Baltic seas. • Traveled to more than 12 countries while restoring and creating murals and sculptures alongside a talented artist and colleague.

Bachelor With Honors, Fine Arts/Communication Design, Departmental Honors

Digital Marketing