Evelina Usmanova Email & Phone Number

Milan, Lombardy, Italy

- Conducting ESG analysis, collecting, processing, and selecting extra-financial information to assess companies' environmental, social, and governance practices- Assigning ESG ratings to companies based on the proprietary rating model and guidelines, ensuring accurate evaluation of rated entities- Executing controversial sector screenings by excluding corporate equity and bond issuers operating in certain sectors based on revenue thresholds- Maintained ECPI blacklists for issuers with significant liabilities, ensuring compliance with the 10 Fundamental Principles of the UN Global Compact related to human rights, labor standards, environmental protection, and anti-corruption- Participating in research and analysis to identify potential new indicators and recommend modifications essential for refining and elevating ECPI's methodology- Assisting with ad hoc tasks and projects related to ESG research, indices, analysis, and reporting- Staying updated on emerging trends and developments in sustainable development and investing to continuously enhance knowledge and skills

- Assisted in developing and executing media plans for M&Ms, TWIX and SNICKERS, and KORKUNOV media campaigns across different platforms- Provided maintenance for a media plan once it has been implemented, oversaw the launch process and liaised with internal and external partners- Was responsible for all media plan entry into DB, coordinated with internal/ external teams for all campaigns- Maintained budget sheets, creative allocations, budgets/billing discrepancies- Compiled and analyzed post analysis data and evaluated site proposals; executed various types of competitive analysis- Pulled research to support the development of media objectives, strategies and tactics using special software- Reviewed industry trades for new sites, innovative and creative ad units and technologies - Acquired in-depth understanding of media planning, strategic development, negotiations, and performance analysis- Managed KORKUNOV advertising, from initial media planning phase to post campaign evaluation.- Collaborated on a daily basis with an internal media planning team and external creative team to achieve overall client objectives improving my communication, collaboration, time management and problem-solving skills

- Generated brand activation ideas and strategies based on consumer insights- Analyzed brand performance and channel dynamics to develop marketing plans with specific goals across the channels- Supported new product launches and promotional events- Partnered with agencies in the creation of brand positioning and communication strategies - Worked with outside vendors to manage vendor information; sample submissions, fact sheets, costs and quantities- Conducted market analysis to understand latest trends across competitive landscape and translate into future new innovations- Helped guide decision-making on the evolution of the product portfolio by applying data, consumer insights and product expertise

- Performed desk research in urban health- Developed work plans related to the research needs- Searched for potential research partners in London, New York, Toronto, Seoul, and Singapore and communicated / held meetings with them- Coordinated research trips to above-mentioned partner cities that resulted in delivering a report to Moscow City Government in the field of urban planning, architecture, economics and strategic development of the city- Prepared ad hoc reports- Translated from Russian to English- Supported other ongoing urban projects in the company

Master'S Degree, Resource Economics And Sustainable Development, 108

Erasmus, Environmental Risk

Bachelor'S Degree, Sociology

Erasmus, Sociology