Digital Marketing Specialist (Jul 2020 - Oct 2022)Digital Marketing Intern (Nov 2019 - Jul 2020)Execute marketing technologies include but not limited to：【HubSpot Marketing Hub】- Build from scratch a HubSpot Marketing Hub- Monitor Customer Relationship Management (CRM)- Identify the customer segments and develop marketing strategies that resonate with customers' needs- Execute engagement programs include customer journey, lead scoring, lifecycle stage- Co-work with PM, Sales team to develop the marketing matrix【HubSpot Service Hub】- Build from scratch a HubSpot Service Hub- Execute conversational chatbot marketing and drive over 56% more conversions without human efforts- Design and conduct customer satisfaction survey- Develop ticket routing process and management【HubSpot Sales Hub】- Build from scratch a HubSpot Sales Hub- Conduct one-to-one sales emails with automation- Migrate RFQ management system to align sales and marketing【Advertising】- Utilize LinkedIn Ads to generate followers by over 122% more- Utilize LinkedIn Ads to generate sales leads by over 150+ target accounts a month- Support Google Adwords and display ads【Market/Sales Intelligence Tool】- Identify and reach target customer using data-driven insights and buying signals【Digital Transformation】 - Integrate offline and online data to maximize marketing ROI - Familiar with Excel, Power BI, Datastudio and HubSpot Dashboard tool【Customer Journey Research】- Participate in customer journey research project with people from different divisions and external consultancy【Other Solid Understanding】- Web Analytics and competitive analysis- Search Engine Optimization

- Liaised between buyers, factory and material mills - Bought raw materials for sample and bulk orders - Controlled materials and delivery - Dealt with defect issues

- Created sales forecasts- Drafted marketing activities- Supported physical events (product launches & VIP events)- Placed seasonal orders- Social media