Eveline Van Hooren Email and Phone Number

- Responsible for Marketing & Communications and member of the Management Board. Managing the local team and supporting marketing activities of the local coordinators in US and Latin America, Europe, Japan and East AfricaParticipating in various (agile)projects:- FSI2025/ IDH Chain Transparency in the international horticulture sector. During the Chain Transparency Project seven products from international growers were followed (from breeding station till market) between 2017 and 2019. Due to (amongst others) better communication a significant decrease in environmental impact was reached- Market introduction of the Life Cycle Analysis tool in co-creation with Let’s Grow (HortiFootPrintCalulator.nl)- Product owner / several IT projects; development of new website and Customer Portal (connected with our website and CRM system), organizing Customer Panels and market research - Producing reports with facts and figures regarding environmental impact of MPS participants- Developing and executing an annual results-driven, multi-platform communications strategy and marketing plan in line with corporate strategy and brand identity (B2B)- Annual development of Marcom budget plan and monitoring this- Event strategy & event management - Writing press releases, contact person for press contacts

- Consultancy on bilateral trade between Germany and The Netherlands- Business development: writing export plans, conducting market research and organizing seminars and trade missions- Organizing trade fairs and seminars e.g.in the food and flower industry exporting products to Germany, providing info about standards in CSR and sustainability (certification like ISO, GLOBALG.A.P., Fairtrade)- Developing annual seminar plan- Community management, interest representation and event management for and with our partners (e.g. World Food Center, HAS, RVO, Erasmus School of Management, VNO-NCW, Wageningen University, Royal FloraHolland, Albert Heijn)- Effectively describe and promote the organization and its products including graphics, brochures, fact sheets, logos, and other promotional products- Team member implementation new CRM system (Mircrosoft Dynamics)

Projects for:Cordaid (2015)- Program management and introduction of 'Resilient Business Development’ program in Addis Abeba in cooperation with Dutch government and IFC/Worldbank- With a small team, we have supported over 40 Ethiopian companies with their growth and getting their plans ready for investment- Giving advice to chains in the field of business development, marketing, innovation, sales, certification, and sustainability (e.g. sesame seed, coffee, flowers)- Coaching and training Ethiopian entrepreneurs according to the IFC Business Edge methodologyOlympic Games Sochi 2014 (2013-2015)- Projectmanagement with focus on marketing and PR.Several companies in the horticultural sector Ethiopia and Kenya (2007-2011)-Projects in the field of sustainable tourism and sustainable flower production in East Africa for: Dümmen Orange, Flamingo Farms, Kuoni, Ministry of Agriculture Ethiopia, EHPEA (Ethiopian Horticultural Producers Exporters Association)

Project management for Floriade 2012 (on behalf of Rabobank International and ZLTO/Nederland Bloeit)

- Lecturer business development, (sustainable) tourism and marketing- International internship supervisor- Developing personal development plans and coaching plans for students

Project support research team TU/e for Philips Medical Systems