I build community and useful tools for the mobile app industry: LIVE ↓🌟 mobile talent & companies matchmaking🦄 mobile founders & investors matchmaking🎖️appvertiser agency: #1 ua partner for leading consumer apps & mobile games👟pitch and run: running group for founders and investors - live in NYC, LA, SF, ATX & LDNWIP / Coming soon ↓🏡 LA Mobile House 💬 Slack community☎️ Mobile Industry Directory🛠 Mobile Interns on Demand🚤 2025 Mobile Events by Eve🤖 MobileAI: a chatbot for the app world🎖️ Girls in Mobile: a community for women in appstext me if you want to collaborate on any of theseEve
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FounderEhvm CapitalNew York, Ny, Us -
Head Of GrowthAppvertiser Dec 2023 - PresentSan Francisco, California, Us -
Head Of MarketingAppvertiser Dec 2021 - Jan 2024San Francisco, California, Us· Research industry trends/competitors for opportunities/threats· Create and report Sales & Marketing Commissions/Bonuses program· Optimize budget and lead strategy to hit monthly, quarterly, and annual revenue targets· Build, manage, and mentor 4 high-performing sales and marketing team members· Grow pipeline size by 367% through inbound/ABM/outreach/events· Implement AppverWiki knowledge centralization platform to establish, document, and optimize processes· Develop partnerships resulting in 36% growth on MQLs· Implement HR and Professional Development program for 4 areas, 35 team members· Host in-person gatherings/events with relevant companies like King, Calm, Miniclip, and others· Sponsored 3 in-person conferences exceeding our SQLs goal by 44% -
Senior Growth Marketing ManagerAppvertiser Jul 2021 - Dec 2021San Francisco, California, Us -
FounderMobile Hub Aug 2024 - Presenti'm passionate about the mobile apps industry and I build stuff for us: LIVE ↓🌟 mobile talent & companies matchmaking🦄 mobile founders & investors matchmakingWIP / Coming soon ↓🏡 LA Mobile House 💬 Slack community☎️ Mobile Industry Directory🛠 Mobile Interns on Demand🚤 2025 Mobile Events by Eve🤖 MobileAI: a chatbot for the app world🎖️ Girls in Mobile: a community for women in appsText me if you want to collaborate on any of these -
Nyc Ambassador, GrowthPitch And Run Oct 2023 - PresentNew York, Ny, Us#PitchandRun: was launched to make it easy for Founders to connect with Angels & VCs -
Growth AmbassadorGleam Games Jan 2024 - PresentIstanbul, TrEverything growth for Gleam Games. We're looking for advisors & investors -dm if this is something we can discuss. -
App Marketing MentorThe Dec Network Jul 2024 - PresentDallas, Texas, UsDEC is one of Northern Texas's largest and most active entrepreneur organizations, driving innovation and economic impact by helping entrepreneurs start, build and grow their businesses. App Marketing Mentor for App Founders -
Growth MentorMentorly May 2024 - PresentMontreal, Quebec, CaGrowth Mentor for startups and marketers - https://marketplace.mentorly.co/en/mentors/eveherrera -
Acquisition Marketing LeaderGreenpeace Oct 2020 - Jul 2021Amsterdam, NlDelivered insights that improved performance and drove decision-making for the project board.Analyzed the performance of social media channels to provide data-driven recommendations.Ran A/B and multivariate experiments using website analytics tools.Supervised all marketing tagging and pixel requirements.Analyzed and segmented databases.Summarized workflows and conversions, presenting continuous improvements.Reported on new information discovered and made recommendations through written and verbal reports/presentations.Managed and executed Performance Marketing channels, including SEM, SEO, Display, and Paid Social. -
Growth Marketing LeaderWoocar May 2020 - Oct 2020Buenos Aires, Buenos Aires Autonomous City, Ar· Established and leveraged new partnerships to expand the app's user base and drive significant growth.· Complete in-house B2B marketing strategy development for a SaaS startup with a presence in over 55 countries, primarily focusing on driving hypergrowth and increasing the mobile app's user base through new partnerships.· Target audience identification, creation, and execution of campaigns for attracting, nurturing, and motivating qualified leads.· Comprehensive management of development, design, writing, and sales teams.· Measurement of app metrics, providing insights for product improvement and organic growth through Member Gets Member programs.· Collaboration with the sales team to keep B2B conversion rates up to date and provide valuable information to enhance various strategies. -
Brand Activation ManagerThe Coca-Cola Company Sep 2017 - Feb 2019Atlanta, Ga, UsManage Powerade brand activation at El Origen, Patagonia Run & Tour de France.Provide super customer experiences in roadshows and street marketing actions.
Eve Herrera Skills
Eve Herrera Education Details
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Yale UniversityFinancial Markets -
Universidad De BelgranoMarketing -
Google Pour Les ProsGoogle Analytics Individual Qualification - Advanced -
Academia Ba EmprendeBlockchain -
Axon Training (Argentina)Coaching Ontológico -
Axon Training (Argentina)Gestion Y Administración Del Tiempo -
Fisk UniversityInglés
Frequently Asked Questions about Eve Herrera
What company does Eve Herrera work for?
Eve Herrera works for Ehvm Capital
What is Eve Herrera's role at the current company?
Eve Herrera's current role is Founder.
What schools did Eve Herrera attend?
Eve Herrera attended Yale University, Universidad De Belgrano, Google Pour Les Pros, Academia Ba Emprende, Axon Training (Argentina), Axon Training (Argentina), Fisk University.
What skills is Eve Herrera known for?
Eve Herrera has skills like Leadership, Marketing Management, Product Marketing, Social Media, Strategic Partnerships, Customer Success, Retargeting, Sales, Microsoft Powerpoint, Ventas, Marketing Analytics, Mobile Marketing.
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