Branding and storytelling are my passion. I love building a brand from the ground up, and developing it, creating an ecosystem that makes sense and evokes warmth, adventure, and recognition. I focus on crafting impactful stories that connect businesses with their audience, fueling growth and inspiring change. In my toolbox, you'll find a wealth of cross-sector and cross-cultural multidisciplinary experiences, ranging from strategy and coaching to hands-on implementation. My journey began in Communications & PR, but it continued to unfold through Social Media and Digital Marketing, eventually encompassing Creative Campaigns and Brand Management. With this breadth of expertise, once the key story is developed, I can select the most suitable blend of tools from these areas to effectively deliver your brand message.I firmly believe that storytelling is the ultimate key to building successful brands and fostering a more connected, diverse, and culturally vibrant world. Say goodbye to complex consultations and hello to a dedicated, results-driven team member who is always there for you, bringing on board experience and a positive, friendly attitude. Experience:Graduated with the Master’s Degree in International Communications and Marketing, Evelin built her career working for global companies and Communications & PR agencies, from Hill & Knowlton to The Coca-Cola Company and Multitude (previous Ferratum Group), mainly within the international lifestyle, fintech and consumer goods sectors in the Baltics, Nordics and Europe.Over 20 years in the field of Brand Marketing, Marketing Communications, PR & Social Media Management have made her an experienced marketer, brand and communications expert that has been working on boosting the growth of various startups (tech, edtech, greentech, fintech, design & fashion etc), been running inhouse brand, communications and creative teams, as well as consulting clients from various sectors on the agency side. Testimonials from colleagues and team members highlight Evelin's exceptional leadership skills and dedication to her work. She has a proven track record of managing complicated projects, breaking them down into logical, cohesive, and on-schedule parts. Her people-first mentality, dedication, and professionalism set the tone for her teams.On a personal note, Evelin is passionate about creative storytelling, branding, writing and travelling, fluent in Estonian, English and Italian.
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Head Of Global Brand And ContentMultitudeTallinn, Ee -
Head Of Global Brand & ContentMultitude May 2017 - PresentLeading the global Brand & Creative team, responsible for creating brand love and contributing to the company's growth strategy, development of brand strategies, storylines, campaigns and brand assets. Concepting and creation of marketing campaigns and assets for our global markets (digital, social, offline etc). Leading the inhouse team of design and content professionals and our agency network. Started as an International Social Media Specialist, responsible for the global social media & content strategy execution in the Central Marketing Team, and the coordination of markets. After that moved into the International Marketing Project Manager & Creative Production Manager role, followed by leading the FinTech company’s global Brand & Creative Production Team (Head of Brand & Creative Production), responsible for the brand development, creative strategies, campaign management and assets production for global marketing, brand, PR, social media, community marketing/sustainability/sponsorship, employer branding campaigns, and the coordination of 20+ markets. After the company’s agile transformation moved into the role of Head of Brand & Content globally for Ferratum Business Unit (+ Content & Design Chapter Lead on Multitude level). -
Founder & Strategic ConsultantMibrand Communications 2010 - PresentEmpowering businesses, from big to small, to grow through multidisciplinary expertise, and elevating their brand voice, spanning storytelling, branding, communications, PR, social media, digital marketing, creative campaigns and employer branding.Our consultation areas & customer experience include: - Creation, coaching and implementation of brand, communications & PR, social media, and creative strategies & plans- Designing and hands-on implementation of campaigns + setting KPIs/OKRs- Creation of brand, marketing, communications & PR materials, such as press materials and releases, feature articles, product placements, advertorials and editorials, interviews, ad texts, employer branding materials, brand assets, web texts etc- Event & sponsorship projects management- Social media and influencer management, social media calendars and content creation, paid ad campaigns- Media relations and being a spokesperson, handling relationships with key media and creating media plans- Managing agency & internal teams, coordination of markets, creating and managing budgets (visiting head of brand, creative, marketing, communications)- Creating content specifically for the Italian companies (in English) and for the companies going to the Italian market (in Italian); developing travel, tourism, destination marketing materials, and journalistic pieces- In the fashion & design sector, acting as a communication strategy consultant or as a PR/press office manager for the biggest design festival in the region (Tallinn Design Festival) and for a number of Nordic/Baltic fashion houses and designers, arranging from couture to prêt-a-porter and from international brands to individual luxury designer brands.
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Head Of Communications & PrDisainiöö / Tallinn Design Festival Sep 2017 - PresentLeading international communications & press relations for the biggest design festival in the region - Tallinn Design Festival. -
Marketing Communications Manager & Communications ConsultantMeta Communications Aug 2014 - Jan 2017PR & Communications Management & Consulting, focusing on the consumer, lifestyle, retail and FMCG sector.
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Public Affairs And Communications ManagerThe Coca-Cola Company Jun 2011 - Apr 2014Designing, managing and implementing online & offline communication strategies and activities across three Baltic States; managing individual PR and communications projects in NCE/Europe; network building with government representatives and institutions; leading and coordination of lobbying initiatives; VIP and influencer relations; Coca-Cola spokesperson to media and stakeholders; development and introduction of new media analysis system across Northern-Central European markets; leading a multi-country team of innovative marketing the category research and strategy planning tool (the Swing Votes Study); supervision of key brand communication projects and events; management of the multi-country cross-functional agency network; budget design and management; design and management of high visibility fashion communication projects, including, but not restricted to, Coca-Cola retro fashion collections launches in Estonia in 2012-13. -
Head Of Marketing Communications Division And Strategic ConsultantHill & Knowlton Emea 2004 - 2010Estonian OfficeLeading the work of HK Estonia’s Marketing Communications team, being responsible for high-level client relations, consulting, campaign management, team and services development.Specialized in strategic consulting, communications management, brand & marketing communications, media relations. Vast experience with international FMCG-sector companies, multi-country campaigns, CSR and sponsorship communications and corporate/brand storytelling. Some client experience: Coca-Cola, McDonald’s, adidas Nordic, A. Le Coq Group, Forum Cinemas, Procter & Gamble, airBaltic, Lauma, Nordic Foods, Estonian Health Insurance Fund, Swedbank, Estonian Good Deeds Foundation, Unilever, Tridens, Teach First Estonia, Health Estonia Foundation, private hospital Fertilitas, Cosmopolitan Magazine etc.
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Marketing Manager & Research ConsultantEstonian Surveys Ltd 2001 - 2004Research design and consulting,brand, image, communication surveys. B-to-B marketing, client relations, event management.
Evelin Ojamets Education Details
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Estonian Business School (Ebs)International Business Management, Marketing And Communications -
University Of TallinnRomanesque Languages, Literatures, And Linguistics, Italian -
Tallinn University Of TechnologyCum Laude
Frequently Asked Questions about Evelin Ojamets
What company does Evelin Ojamets work for?
Evelin Ojamets works for Multitude
What is Evelin Ojamets's role at the current company?
Evelin Ojamets's current role is Head of Global Brand and Content.
What schools did Evelin Ojamets attend?
Evelin Ojamets attended Estonian Business School (Ebs), University Of Tallinn, Tallinn University Of Technology.
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