Evelin Bonfim Ribeiro Email & Phone Number

London, GB

United Kingdom

London, England, United Kingdom

I help Octopus Money fulfill its mission of closing the financial advice gap and making 1:1 financial guidance accessible to millions of people in the UK.I give guidance on budgeting, saving, investing, retirement planning, mortgage, insurance, wills, tax reliefs, allowances, liabilities, and benefits. General coaching on goal setting, motivations and.

São Paulo Area, Brazil

• Analysing monthly reviews on KPIs to obtain insights for continuous improvements in marketing efforts, studying and implementing new tools as this field changes and improves daily, and making plans to increase.
• Over the last seven years, I had 550+ students taking part in my online financial courses, such as Debt Management, Budgeting, and Investing. I designed my strategy, programs and training methods from scratch, teaching.
• Using digital marketing tools such as content marketing, Facebook, Instagram, YouTube ads, e-mail marketing, and Whatsapp campaigns, I’ve reached an average of 10% conversion rate over 12 digital product launches.
• Managing a team of two professionals that specialised in supporting my business in web traffic management and a content editor, always engagingly and collaboratively, to achieve better results as a team.
• Reached 16K followers on my Instagram profile and 14K subscribers on my Youtube Channel, increasing my brand awareness and engagement amongst my target audience while sharing unique free content while attracting and.
• Produced a weekly newsletter with 24K subscribers over two years, achieving a remarkable rate of 36% of the leads and clients that would read the content, demonstrating high quality and valuable information sourced by.

London Area, United Kingdom

Supporting and advising LAWRS' service users on their applications for welfare benefits and temporary accommodation.

London, England, United Kingdom

• Crafted marketing audiovisual content for campaigns on sexual harassment in the workplace, human trafficking and modern slavery to increase awareness, supporting a safer environment for all Latin women in the UK.
• Built a robust collaboration environment, developing from scratch the "back-to-office" policy and procedures following the COVID-19 pandemic, researching the rules to be compliant with the government guidelines.
• Produced monthly reports for each KPI in all departments, ensuring accurate data and helping the board of trustees' decision-making process on advocacy themes, projects to focus on, and the hiring process to be more.
• At the end of my contract, colleagues and superiors regarded me as a multi-skilled professional who was always willing to help on any issue and go beyond expectations or resources to create innovations that would.

São Paulo, Brazil

• Demonstrated my capabilities in problem-solving, taking action and being a team player focused on the organisation’s goals.
• Conducted internal research with the organisation's stakeholders to produce public statements regarding the most sensitive enquiries, creating a procedure with standard answers for the most common queries raised.
• Edited the daily morning newsletter delivered to every executive in the Brazilian banking sector, efficiently spreading valuable information so that all people in the bank industry would be on the same page regarding.
• Wrote an average of two weekly press releases and statements, sent to media outlets and published on the organisation’s website, a high responsibility as my final work would represent the industry’s positioning and.
• Enhanced the bank sector’s reputation, promoting its leading role in green bonds, carbon credits and initiatives for a greener economy, and being the country’s biggest investor in technology and one of the economy’s.
• Worked alongside media and press’s critical members to educate them about the reasons for Brazil's high-interest rates in specific periods and the differences in the credit market compared to other countries. Even.

São Paulo Area, Brazil

• Communications Manager for Carrefour – French Supermarket Chain| Aug 2015 – Jan 2016 ( 6 months)
• Directly supervised two junior journalists, building excellent relationships with the executives and facilitating our information-gathering processes to produce the most influential media outputs.
• Covered journalists' queries and press releases publications related to all chain operations, such as the Diversity recruitment & Sustainability programs, including small producers support, meat responsible sourcing.
• Planned, presented and implemented campaigns for launches by seasons and holidays, including Summer product collection, January sales, Christmas shopping and more;
• Worked as part of the Crisis Management team and general management team, participating in the Quarterly results presentation to keep the communications goals aligned with the Investors Relations team and stock market.

São Paulo, Brazil

• Focused on spreading social responsibility and environmental actions through the media to show the company’s values and vision, as Ambev protects small barley producers in rural areas as well as small pubs that sell.
• Gathered helpful information to build effective marketing and communications strategies using public opinion polls and digital tools, so the campaigns were more assertive; as a result, over time, Ambev was seen as a.
• Demonstrated versatility by supervising eight communication agencies within the country, using a bespoke strategy based on the company's target audience for each region.
• Designed and Implemented an effective spokespeople training process, including talking points to prepare all the companies’ executives to be able to perform assertively during interviews with the media and press, which.
• Worked on the team that negotiated with the parliament preventive actions to avoid increases in the tax on alcoholic beverages, in line with the company’s strategic aims, keeping the customers happy and at a.
• I have won the country’s most important business awards, such as Great Place to Work, ESG and Sustainable Company of the Year, An Ethical Advertising Award and UN recognition, working as part of the Corporate.

This personal project (www.papoeconomico.com.br) aims to give financial education to the public of low income families. Thousands of people have already had access to tips on managing the household budget, how to avoid impulsive consumism and other financial threats like huge debits made to buy a house, a car or to prepare for the retirement. We also.

São Paulo Area, Brazil

• Established a new way to communicate, translating all law terms and economic and political jargon and formal language into the general public language, creating marketing materials, such as articles, newsletters.
• Generated more support from donors, affiliates, sponsoring foundations and members of parliament by holding 30-minute weekly talks about case workers’ agenda for that week, so the communication channels could make.
• Designed and implemented the communication plan to shift IDEC’s image from being a consumer rights charity that was only known for its first campaign against banks to being known as an organisation that also fights for.
• Crafted a highly viewed section on the website called “Tips and Rights”, where the public has easy access to general recommendations for addressing their main queries; while managing a team of two copywriters. That.
• Created a solid foundation on their communication plan, and ten years later, a charity that was once struggling for funds is still going strong, helping around 13K people each year, and remains prominent on major media.

São Paulo Area, Brazil

• Worked in a high-pressure environment for an economic hard news press, developing the ability to write quickly and accurately approximately 4 – 8 quality articles per week/day.
• Mastered the ability to translate complex economic topics into simple language that the general audiences could easily understand without sacrificing precision on the information.
• I was invited to be part of the team developing a new magazine within the company, where I could further develop my critical thinking by writing more detailed financial articles, giving me a strong foundation I could.

Editor of "Bolso da Saia", a website about personal finances aimed to female audience. Part of the "Clube Mapfre Mulher", the digital strategy of communicationin social media of Mapfre Seguros at that time.

São Paulo Area, Brazil

At IDG Now I wrote articles about technology, personal computing, telecommunications, mobile market, internet and social media. I realizes many interviews with businessmen of the technology sector, as well attended to many events, press meetings and product launches.

São Paulo Area, Brazil

Writing articles about journalism, press relations and communication market. Coverage of events, conferences, book launches and interviews with important names in the Brazilian and international press scenario.

Regulation & Ethics - R01

Grammar And Proofreading, Business/Corporate Communications

Post-Graduate, Economic Analysis

2008, Social Communications & Journalism

Financial Protection - R05