Manager of the Digital Hub, +60 cross-functional team created to integrate UX, Product, Martech, and digital media operations serving DDB Colombia Agencies.

Responsible for digital strategy and product unit at TRACK, a Digital + CRM company from DDB Worldwide. In charge of Content, Social Media, Performance Media, UX/UI, and omnichannel communications.Highlights:- Digital team Management and building. Growing it from 3 to +40 people - Directed traffic growth strategies, including SEO, content distribution, Digital media, and email marketing- Led setup for email marketing + CRM team and operation for Claro Colombia (largest mobile operator in Colombia), sending +12M emails monthly.- In charge of building a digital ecosystem of CX, Programmatic Media, and analytics for promotional strategies of Mastercard and the affiliate banks in Colombia, Peru, and Central America. - Led the E-commerce project for DDB Group in Colombia.Working With clients such as Mastercard, British American Tobacco, TENA, Azzorti, and Corona

Generating content strategies and building digital products. with strong focus in data and user experience.Responsibilities:- Build digital (content, media an SEO) strategies- Social Media Management- Extract, generate and analyze digital data reports (analytics, social media, Paid Media)- Optimize Paid media campaings.Work for clients like: Tecnoquimicas, Terpel, Juan Valdez, Banco de Bogotá.

I worked remotely (living in France) with this innovation lab in Medellin building data-viz products, as a consulter for the research team, adapting the data and generating visualization models. Using tools like cartoDB, D3.js, MongoDB, google spreadsheets.Worked with clients like SURA, Corpocentro, UPB.

I created the digital team of the agency. Recruiting talent and setting the culture track to adopt a digital mindset across the areas. My role was to supervise all the projects involving digital products, working as a link between the creative and IT teams.Working with clients like VISA, EPM, UNE, Grupo SURA, ARGOS, Bancolombia, Credibanco.