Evelyn Alejandro Email and Phone Number

I help CT entrepreneurs and non-profits with social media management, websites, event marketing, branding, advertising, and more.

Educated business owners and their team members about Yelp’s mission and how the platform works Collaborated with business owners in all industries to help with their marketing strategyNegotiated and recommended Yelp advertising tools based on business owner’s revenue goalsFocused on getting business owners and their teams further along the engagement scale by building rapportSold over $125,000 in Yelp advertising Reviewed KPIs continuously and implemented feedback to improve

Maximized sell-through of TTI Power Tool & Outdoor products for a $2.96 million dollar accountSupported and implemented strategic corporate brand marketing initiatives and promotional eventsCultivated strong relationships with customers, Team TTI, and The Home Depot Monitored weekly sales and analyzed monthly results to identify additional opportunities and understand competitors Initiated and provided in-store product training sessions and demonstrations to educate store associates, management, and customersPlanned and executed demo events and stores walksContinuously learned about the tool marketplace (users, applications, products, competition, and channels) to effectively analyze market potential and communicate competitor market data

Overdrove large sales of Ryobi products in the Outdoor and Hardware Departments - 15 completed Sales over $500 with individual customersProposed add-on sales to each customerUpheld set integrity of all Ryobi bays, end caps, stack outs, etc Presented Product Knowledge Sessions to help Home Depot associates sell RyobiOrganized and tracked inventory in bay overheads and pallets Analyzed KPIs and Sales Reports to pick themes for events Maintained a high-level customer service experience Increased brand presence throughout the store through cross-merchandising

Created copy for captions, websites, etceteraConducted research on industry trends, competitors, industries, hashtags, and influencers Designed graphics for multiple brands and companies Gathered KPI reports and advised clients on strategyEnsured projects are organized and on track Developed better SEO for website pages using Moz toolsExecuted website edits

Created and executed profitable email marketing campaignsIncreased print marketing materials around East Bay | over 200 lawn signs and flyers Created and maintained their Facebook Group and gained 100+ membersPlanned and executed the operations of public relations events that aligned with their brand

Answered phone calls and assisted with troubleshooting minor software and hardware issuesInput tickets on the Solar Winds Web Helpdesk ticketing systemCreated “How To” documents for faculty, staff, and studentsMastered skills in Microsoft Office, PowerPoint, and Excel