Evelyn Gosnell Email and Phone Number
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Evelyn Gosnell personal email
I help companies use the science of decision-making to better understand how real people think and behave, so that they can create better products and services.Why do I do what I do? Because my curiosity has always driven me to want to understand human behavior. And that has taken me on a path from product management, marketing, and sales to behavioral science.Now, as Managing Director at Irrational Labs, I've worked on major interventions with:Google, Procter & Gamble, Intuit, The World Bank, TikTok, Microsoft, Airbnb, and Indeed. How we help teams:- Behavioral diagnoses that uncover drivers for key metrics like retention, adoption, and behavior change- Trainings on behavioral economics 101 and how to apply behavioral insights in your product- Experimental research to test hypotheses and de-risk product launches- Literature reviews on what the field already knows about your topic- Consulting for product and marketing teamsWant to learn more? https://irrationallabs.com/contact/
Irrational Labs
View- Website:
- irrationallabs.org
- Employees:
- 12
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Managing DirectorIrrational Labs 2014 - PresentSan Francisco, California, United StatesIrrational Labs is a product design and behavior change lab, dedicated to using behavioral economics insights to help people be happier, healthier and wealthier. We help companies (big and small) understand how and why their customers behave the way they do and then design creative solutions that work.Our clients include Airbnb, Microsoft, LinkedIn, Indeed, Bumble, Intuit, Aetna, Uber, The World Bank, Fidelity and many more. We have trained thousands of people on how to apply behavioral insights to drive business KPIs. Our team is world experts at applying behavioral insights to drive real world problems.
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Head Of Product Development And Behavioral ScienceShapa Health 2016 - Jul 2019San Francisco Bay AreaShapa is a smart scale without numbers, created to solve an age-old problem: how to successfully manage and lose weight without demotivation. Shapa takes the negative experience of stepping on a traditional scale and transforms it into a positive experience that motivates people to make healthy lifestyle changes.Shapa was co-founded by social scientist and Duke University professor Dan Ariely as an innovative approach to chronic disease management and prevention -- applying principles of social science to its products for effective health management. The new smart scale, Shapa’s first product, takes what we know about behavioral science and incorporates it into its design, feedback mechanism, and recommendations to help people more successfully manage their weight and health. -
InstructorUc San Diego Extension Apr 2017 - Aug 2018Greater San Diego AreaBehavioral Economics Course Instructor.Behavioral economics is the science of how and why people make the decisions they do. It’s the study of what truly motivates us – in the choices we make as consumers to the biases that affect our behaviors and habits. Course Goals:Students will learn the key principles of behavioral economics and how to apply them in a business context. Upon completing the course, students will view themselves as choice architects; they will know how to shape customers' decisions by shaping the environment where the decisions are made. -
Director Of Strategic AccountsAlphabroder Oct 2012 - Mar 2015Managed and built relationships with Alphabroder's Strategic Accounts through consultative sales methodology. Identified and implemented major growth opportunities with a focus on efficiency, service improvements, and differentiation. -
Sales & Marketing ManagementTeamwork Athletic Apparel Mar 2007 - Oct 2012Greater San Diego AreaHead of Sales & Marketing 2011- 2012Oversaw and led Sales & Marketing Department, managing Strategic Accounts, Business Development, Inside Sales, Marketing Communication, Advertising, and E-commerce Strategy. Led annual Strategic Planning process including Market, Competitor, and Customer Analysis to define commercial growth strategy.Head of Marketing 2008-2011Directed and managed Marketing Communication and Product Management functions. Delivered comprehensive expertise in product introduction, promotion, and professional communication. Propelled the expansion of a new internet product line. Product Manager 2007-2008Created a customer segmentation initiative and managed the successful creation of customer relationship program. Directed and negotiated licensing agreements. Spearheaded international sales initiative. Coordinated and performed a variety of marketing research and analysis leading to revised pricing and design strategy.
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Product ManagementGuerlain 2006 - 2007Paris Area, FranceUtilized expertise in market penetration, global market analysis, and brand management. Managed all elements of new product launch to international market including: promotion strategy, branding, and advertisement campaign. Assembled a number of innovative sales measurement tools. Conducted product and sales analysis used to benchmark company versus competitor performance. -
Product ManagementChristian Dior 2005 - 2006Paris Area, FranceManaged all aspects of numerous holiday marketing campaigns for Christian Dior's perfume line. Directed and developed overall design strategy. Communicated and collaborated with international suppliers, primarily in China.
Evelyn Gosnell Education Details
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Anthropology & French -
Program On Sustainable Market Leadership
Frequently Asked Questions about Evelyn Gosnell
What company does Evelyn Gosnell work for?
Evelyn Gosnell works for Irrational Labs
What is Evelyn Gosnell's role at the current company?
Evelyn Gosnell's current role is Managing Director | Irrational Labs | Building behaviorally informed products that are good for people.
What is Evelyn Gosnell's email address?
Evelyn Gosnell's email address is ev****@****abs.org
What schools did Evelyn Gosnell attend?
Evelyn Gosnell attended Duke University, Harvard University, Institut D'etudes Politiques De Paris / Sciences Po Paris.
Who are Evelyn Gosnell's colleagues?
Evelyn Gosnell's colleagues are Isabel Macdonald, Phd, Madeline Kelso, Ba, Bsn, Rn, Eva Frishberg, Lindsay Juarez, Juan Cruz Loureiro, Monica Zhang, Alexander Blau.
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Evelyn Gosnell
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