Manage the center’s internal and external communication activities

Led the Union’s Corporate Communications team, responsible for the implementation of both internal and external communication strategies. The team also advises the President of the National Trades Union Congress on local and international issues.As Team lead, I successfully hired and groomed two team members. I also established the roles and functions of the corporate communications department.To improve member outreach and engagement (both local and overseas), the team focused primarily on developing the union's digital presence across various social media platforms. The union's bi-monthly newsletter was digitalised to extent the reach to more members, particularly those out on their voyages.

Part of the Corporate Communications team driving the nationwide launch of the Open Electricity Market scheme in October 2018. We successfully launched marketing campaigns through multiple communication channels, including social media, traditional media, and public engagement.As the leading agency regulating Singapore's energy needs, we highlighted the annual Singapore International Energy Week to both local and international media.

Supported the firm’s strategic communications and branding functions, as well as communications projects across all business units. This included the production of materials such as product collateral, websites, and videos for consumers and businesses. Promoted the business through key events, including the Singapore International Water Week and Aquatech International.