Director, Digital Strategy
Current
Jul 2021 - Present
AeroLeads people directory · profile
Evelyn Long Email & Phone Number
Director, Digital Strategy
at
Razorfish Health
1 work email found
@razorfishhealth.com
1 phone found area 631
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Director, Digital Strategy
Location
Sewell, New Jersey, United States
Who is Evelyn Long? Overview
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Quick answer
Evelyn Long is listed as Director, Digital Strategy at Razorfish Health, based in Sewell, New Jersey, United States. AeroLeads shows a work email signal at razorfishhealth.com, phone signal with area code 631, and a matched LinkedIn profile for Evelyn Long.
Evelyn Long previously worked as Director, Data & Analytics at Evoke and Manager, Analytics at Razorfish Health. Evelyn Long holds Ba, Advertising/Public Relations, Minor In Business from Penn State University.
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Email format at Razorfish Health
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{first}.{last}@razorfishhealth.com
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Profile bio
About Evelyn Long
Seasoned market researcher with over 15 years of experience in media research and data analytics, specializing in the health and wellness industry. I am a self-starter with a proven ability to deliver data driven strategic marketing insights and actionable recommendations that address client business objectives.
Listed skills include Microsoft Office, Microsoft Excel, Microsoft Word, Microsoft Powerpoint, and 12 others.
Current workplace
Evelyn Long's current company
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9 roles
Evelyn Long work experience
A career timeline built from the work history available for this profile.
Director, Data & Analytics
Jul 2018 - Jul 2021
Manager, Analytics
As of January 2018, Discovery Worldwide merged with Razorfish Health to offer a transformative blend of science, tech, and design.
Apr 2017 - Jul 2018
Senior Analyst, Analytics
-Lead analyst across multiple health and wellness accounts, responsible for overseeing development of holistic digital performance reports by collaborating with partner agencies and media teams; delivered results and optimization recommendations to clients through in-person presentations.-Developed customized measurement plans to identify appropriate KPIs and supporting metrics to align brand strategy and objectives with digital measures of success.-Wrote, implemented, and launched custom research surveys to measure website satisfaction, intent, and attitudes; analyzed results to understand consumer behavior to provide additional context in quantitative reporting.-Constructed reporting templates and dashboards to convey performance and insights for brand teams.-Communicated tagging requirements during site development to ensure analytics are properly captured within Adobe Analytics and Google Analytics-Managed and trained junior level team members to ensure high quality deliverables and on-time delivery
Mar 2015 - Apr 2017
Digital Research Analyst
-Managed all digital analytics reporting for Philly.com, Inquirer.com and PhillyDailyNews.com; Responsible for preparing and distributing five digital reports and a final presentation to internal stakeholders each month.-Analyzed consumer behavior on all IGM properties using Omniture to report overall traffic, top stories, channels, peak visitation times, and visitor profiles.-Administrator for all Omniture accounts and responsible for creating dashboards that are distributed company-wide to report overall health of our digital properties.-Utilized comScore to analyze digital trends among core competitors.-Helped in the development of market surveys for the Philadelphia Inquirer and Daily News editorial staff; quantified results utilizing SPSS to apply weights and create crosstabs and means tables; Created final presentations to report key findings to each editorial staff.-Scheduled RAM surveys to test effectiveness of advertising on Philly.com, oftentimes creating ad hoc questions to supplement the standard survey; Analyzed, and presented survey results to clients.-Assisted in print analysis of Scarborough readership and circulation.
May 2014 - Mar 2015
Marketing Analyst
-Day-to-day research contact for assigned advertising sales teams, analyzing print, digital, and mobile syndicated reports for sales efforts.-Communicated key findings to sales and internal teams from new data releases across all platforms, utilizing syndicated sources like MRI, Scarborough, Nielsen @Plan, and comScore.-Worked with sales development teams to develop materials for ad sales, such as client specific brochures, presentations, and fact sheets.-Analyzed circulation/readership trends from ABC and MRI to show readership strengths.-Collaborated with department colleagues to supply clients with internal website and mobile data from WebTrends and Localytics.-Fulfilled client and agency ad hoc requests to facilitate sales.
Nov 2010 - May 2014
Research Manager
-Completed all syndicated research requests for Better Homes and Gardens and Midwest Living, working directly with publishers, marketing and sales.-Developed strategic plans and presentation ideas for sales pitches and marketing efforts.-Presented regularly at weekly sales meetings to inform magazine teams of new data releases.-Provided ongoing editorial analysis and ad effectiveness campaign reports for current advertisers using Halls and VISTA/MRI Starch.-Supplied category-related and general industry trend information to supplement syndicated data for sales efforts; kept abreast of client and agency news from trade sources.-Assisted in pitching multi-media platforms using Omniture, ComScore, and Nielsen @Plan.-Spearheaded corporate share of market reports for upper management teams each month.-Trained new Research Analysts.
Jan 2009 - Nov 2010
Associate Research Manager
Oct 2007 - Jan 2009
Research Analyst
-Analyzed syndicated research (MRI, J.D. Power, MMR, MARS) to complete RFPs for ad sales departments.-Responsible for running PIB industry reports, 18-Media, Hall's and VISTA and analyzed data on a client-by-client basis, as well as some category analysis.-Responsible for generating and compiling share of market reports across all Meredith titles; created the home solutions share of market report for all home accounts, comparing current and previous year’s paging and spending across publishing groups; utilized Excel to create pie charts with these comparisons for over 75 accounts.-Assisted Managers & Associate Directors on presentations and other projects generated within the department.
May 2006 - Oct 2007
1 education record
Evelyn Long education
-
Penn State University
FAQ
Frequently asked questions about Evelyn Long
Quick answers generated from the profile data available on this page.
What company does Evelyn Long work for?
Evelyn Long works for Razorfish Health.
What is Evelyn Long's role at Razorfish Health?
Evelyn Long is listed as Director, Digital Strategy at Razorfish Health.
What is Evelyn Long's email address?
AeroLeads has found 1 work email signal at @razorfishhealth.com for Evelyn Long at Razorfish Health.
What is Evelyn Long's phone number?
AeroLeads has found 1 phone signal(s) with area code 631 for Evelyn Long at Razorfish Health.
Where is Evelyn Long based?
Evelyn Long is based in Sewell, New Jersey, United States while working with Razorfish Health.
What companies has Evelyn Long worked for?
Evelyn Long has worked for Razorfish Health, Evoke, Philly.Com, The New York Times, and Meredith.
How can I contact Evelyn Long?
You can use AeroLeads to view verified contact signals for Evelyn Long at Razorfish Health, including work email, phone, and LinkedIn data when available.
What schools did Evelyn Long attend?
Evelyn Long holds Ba, Advertising/Public Relations, Minor In Business from Penn State University.
What skills is Evelyn Long known for?
Evelyn Long is listed with skills including Microsoft Office, Microsoft Excel, Microsoft Word, Microsoft Powerpoint, Market Research, Powerpoint, Omniture, and Digital Media.
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