Evelyn Yang Email & Phone Number

Hong Kong Island, Hong Kong

Hong Kong Sar

DeFi incubator

Hong Kong Sar

BitRush is a premier firm based in Hong Kong SAR that specializes in strategic marketing consultancy and PR services for web3 companies. We collaborate closely with a diverse range of partners, from startups to established corporations, to develop tailored marketing strategies based on our deep industry knowledge and market insights. Our comprehensive suite of services focuses on public relations and growth marketing, helping our clients unlock new opportunities and achieve their goals in the fast-paced web3 realm.Turn your aspirations into reality.

Shenzhen, Guangdong, China

- Report Writing: Write weekly NFT reports and columns, share trends, cases and insights according to the NFT data analysis tool developed by the lab. - Product Optimization: Co-work with the developer team to regularly provide product feedback and propose optimization suggestions.- Product Marketing: Build partnerships with various projects, expanding market reach and fostering collaborations.

Hong Kong Sar

- Develop media partnerships with various conferences, companies, and organizations within the Web3 industry. - Conduct interviews with Web3 pioneers to generate exclusive content, and managed the whole process from initial outreach to final publication.- Research and compose columns, and video scripts to share observations on alpha projects or significant cases in the industry.- Create and execute a comprehensive content strategy for various multi-media platforms, including website, App, YouTube, and Twitter.- Prepare and review content for Web3 events, ensuring high-quality and engaging content for attendees.

- Created and constantly optimized Amazon product detail pages/Advertising banner of furniture category with Design and Operation department. - Led Instagram Group of the Philippines marketing team to plan, implement, and oversee US influencer activations and campaigns. - Provided termly team performance reviews and streamlined department KPIs and goals to enhance team engagement. - Maintained marketing program on Amazon, including Amazon Live, Amazon Post and media recommendation.

- Generated, edited, published a podcast column Lemon 8:00 am about the application of SAAS(i.e. WMS, ERP, POS) in chain businesses. - Managed and maintained blog accounts for various platforms (i.e.Wechat, Himalaya, Buzztop, Lemon APP). Doubled Wechat followers, improving average reading rate over 80%. - Co-organized Key Account Salon in 6 cities across China, led 7 sessions of IT manager training in the headquarter, with customer satisfaction reaching over 95%. - Worked cross-functionally to troubleshoot for KA including sales, Engineering, Product Management, and Support teams. Travelled approximately 40% of the time(mostly in southwestern China) for customer field visits.

Cyberport University Partnership Programme, Fintech Entrepernership

Accelerate Cambridge course run by the Cambridge Judge Business School and Hong Kong Cyberport to educate and nurture aspiring Fintech.

Master Of Arts, Chinese, 3.83/4.0(Distinction)

- Major in Creative Writing. - Academic Merits Award in Sem 1. - Novel Published in Hong Kong Literary( No.448, 04/2022). - Thesis.

Bachelor Of Science, Accounting