Working closely with each client, I help you to discover your story—what’s unique and compelling about you, your passion for your work, how you’re bettering the world, who needs your help and why—and tell that story to your target audience with style.My goal: Create authoritative content in a beautiful format that conveys who you are as an approachable expert in your field—someone devoted to doing your best work to better the lives of others—and help you connect with those who will most benefit.Specialties include:* Stunning websites that clearly explain your business, establish your authority and convey how your unique mix of experience, character and commitment distinguish your great work—the keystone of your marketing strategy.* Smart blogging that establishes your authority in your field and helps to boost your search rankings with fresh content.* Thoughtful lead-generation materials, including user-friendly eBooks, that share your insights to draw qualified visitors to your website.

Created and built Department of Marketing and Communications to develop and promote the Hebrew College brand, assisting in College’s transformation from a local teacher’s college with about 300 students to a national institution offering inclusive, innovative academic opportunities for Jewish clergy, professional educators, adult learners and teens, serving more than 2,500 students across all programs and platforms.• Guided creation of Hebrew College brand identity, including College and program logos, graphics standards, unified visual elements across all print and electronic media. Defined and oversaw brand management, ensuring cohesive message, tone and quality of all marketing and public relations materials. • Directed development of www.hebrewcollege.edu, including a 2008 re-design. Guided transition from print to electronic and social media as primary, cost-efficient means to communicate with target audiences, saving the College more than $150,000 in print-related expenses. Instituted click-tracking, use of web analytics to evaluate effectiveness of Internet marketing and SEO.• Guided creation of print and electronic collateral, ranging from invitations and ad books to web landing pages and videos, to support the College’s successful multi-million-dollar development campaigns, including annual fundraising and lead donor events. • Developed strategy and oversaw creation of marketing media for all aspects of academic recruitment. Key player in senior leadership team that created the Rabbinical School of Hebrew College, the School of Jewish Music, Hebrew College Online, Me’ah adult learning program.• Created and published two magazines and a variety of newsletters for five years that were consistently praised by readers as comparable to Ivy League publications. As resources constricted, guided shift in communications vehicles from print to web, including a blog that HubSpot ranked in the 75th percentile in terms of SEO.

• Published "Trees at Risk: The Rise and Decline of an Urban Forest—A Case Study of Worcester, Massachusetts" (Chandler House Press, 2001); excerpts and reviews at www.treesatrisk.com. Cited by Massachusetts Lt. Governor Tim Murray and Congressman Jim McGovern in 2009 as key evidence in their initiative to replace 20,000 public trees lost to the city’s Asian Longhorned Beetle infestation.• Specialized in environmental journalism for regional publications, including the Boston Globe, Boston Business Journal, Worcester Magazine, 1984–1997*Won 1st Place Award, General News Story in a Weekly Newspaper, New England Press Association, 1989

• Lecturer in Journalism, College of Arts and Sciences, Department of English, 1994–1997. Consistently received excellent evaluations for teaching effectiveness from students.• Writing Instructor, College of Professional and Continuing Education, 1988–1990

• Raised funds, founded and directed Massachusetts Public Radio News and Information Service, Amherst, Mass., 1982–1983. Produced over 60 series for NPR collaborative of WGBH-Boston, WICN-Worcester, WFCR-Amherst and WAMC-Albany, with funding from the Massachusetts Foundation for Humanities and Public Policy.• News and Public Affairs Director, WICN-FM, Worcester, Mass., 1980–1981• Producer/Reporter, WSSR-FM, Springfield, Ill., 1979–1980. Covered the spring 1980 Illinois legislative debate of the Equal Rights Amendment for National Public Radio

• Reviewed the $300 million institutional budget for the Illinois Department of Mental Health and Developmental Disabilities, as well as budget for the Department of Corrections • Analyzed financial impact of legislation, including worker’s compensation reform