- Work cross-functionally to develop the strategy and planning of annual and quarterly marketing and sales initiatives, in support of business imperatives and goals, including integrated media and creative campaigns and the go-to-market strategy for new products- Develop and maintain brand architecture across all internal and external touchpoints, ensuring each touchpoint represents the highest expression of the brand- Lead initiatives that drive revenue growth and brand awareness- Develop rich storytelling and content across all owned and paid channels - Support in the management and develop of the marketing budget- Provide leadership and guidance to the Global Marketing team, and foster strong cross-functional relationships across the organization - Manage up a team with four direct reports and was interim manager for the digital team- Working cross-functionally across the business to champion a superior customer experience across the end-to-end customer journey

- Manage the planning and execution of global marketing projects through establishing scope, timelines and budget - Lead/support initiatives that drive revenue growth, brand awareness and defined brand measures including the management of multi-channel advertising campaigns across multiple regions to help achieve forecasted revenue targets- Work with external vendors and agencies on the creative and asset development for campaigns that span from traditional media (TV, print, magazine) to digital (web content and social)- Support the organization through working with cross-functional teams and providing brand and marketing expertise- Partner with Product Operations in the development and marketing of new products as well as lead the annual product launch, helping shape the go-to-market strategy

- Launched new real estate developments on time and on budget including the management of branding, media campaigns, site signage and sales centres - Worked internal creative teams including art directors, designers & developers- Managed and negotiated contracts with external vendors including interior designers, millworkers, photographers, videographers and web developers- Streamlined internal processes to maximize efficiencies across our team

- Develop and implement integrated promotional/retail marketing campaigns and CRM programs;- Oversee the creative/production process, working with in-house creative and production teams and managing third-party suppliers to design promotional collateral, point-of-purchase materials, print ads, online banners, radio spots and emails;- Work collaboratively with internal team and clients, building and maintaining strong relationships both internally and externally to achieve campaign/project objectives;- Clients: Destination BC, BC Honda Dealers and BCLC.

- Develop and execute strategic communications and marketing plans;- Manage creative and digital projects;- Develop online marketing strategies including social media and SEO;- Clients include St. Paul's Hospital Foundation, Product Care

- Work with the Public Relations team to manage and execute the premiere event in downtown Vancouver;- Provide media relations support;- Secure event partners/sponsors.

As part of the donor relations team, I specialized in planning and managing events to raise funds for the Foundation, engage and recognize donors as well as raise awareness of the great work of the physicans at the hospital.My role included:- Managing the inaugural St. Paul’s Supper Club and the annual Lights of Hope;- Securing sponsorship as needed and working with third party suppliers; - Managing the branding development and production of promotional materials for the events;- Helping develop and execute social media strategies in support of major events;- Developing/tracking all expenses ensuring that our events are on budget;- Overseeing all the logistics of events through building good relationships with third-party suppliers- Working with the Board of Directors, providing updates and ensuring their ideas/feedback are incorporated accordingly.

- Developed creative strategies to increase awareness/attendance of events;- Managed the development/production of promotional materials - Helped oversee the production of the bi-annual Marketline publication.

I worked with numerous clients, managing public relations, advertising and digital projects across a broad spectrum of industries:Public Relations:- Developed communications strategies to connect with different audiences; - Planned and executed media and social media relations strategies; - Developed media materials, pitched to media and tracked coverage;- Managed small/large-scale events; - Created grassroots promotional strategies and publicity stunts; - Clients: B.C. Used Oil Management Association, Canada Line, Mr. Mikes Steakhouse & Bar, Starbucks Canada, Vancouver Magazine and Warner Bros. Canada.Advertising/Digital:- Managed the production of creative projects including advertising (print, online, OOH and radio), POP and websites; - Ensured all projects were done on time and on budget;- Worked closely with the clients providing weekly project updates; - Updated monthly budget control reports to ensure all projects were on budget;- Clients: Big City Cupcakes, Canfor, CityReach, Glentel/Tbooth Wireless, Regional Municipality of Wood Buffalo, Robeez, Thrifty Foods and TransLink.

Before working full time with Grey Vancouver, I was an intern through the co-op program at SFU. I worked alongside the Public Relations team on the following clients:Starbucks Canada - Monitored and tracked all media coverage and provided detailed monthly media summaries;- Developed press releases, media advisories & media kits for events and campaigns. Warner Bros. Canada - Developed grassroots promotions, publicity stunts and events for new theatrical releases; - Brainstormed and executed creative ideas for contests and promotions around film releases;- Tracked, managed and oversaw ticket allocations for screenings for four markets.

- Created a promotional campaign with an 8-person team that exceeded registration targets;- Created press releases to increase public awareness;- Developed and adapted daily lesson plans to the preferences of each set of campers; - Provided instruction on the exciting media & broadcasting industry and business world.

Working in a three person team, I set-up and organized information booths at high profile events around the Lower Mainland to attract potential consumers, of all ages, to our sales booth and promoted MasterCard to spectators, generating 100 new applications over two months.