Whether you’re an emerging beauty product line or established Cosmetics Company your success depends on visibility, credibility and sustainability. That's where I can help!As a strategic consultant, I advise businesses, hotels, spas and distributors on building brand value, market presence and consumer connections in a way that yields immediate and long-lasting results.My process starts with market assessment and competitive intelligence gathering, which allows me to address pain points and identify opportunities. From there, I formulate all elements of a global product, marketing and distribution plan, build robust spa infrastructures, and train sales representatives, promoters, buyers, and in-store beauty consultants to optimize revenue, media exposure and customer satisfaction.A recent success story: VeriFrench brought me in as Brand & Sales Development partner to open U.S. distribution for their luxury brands and European fragrance. In less than two years, I achieved initial market share goals by: *Driving product launch and forming partnerships with luxury hotels and spas, including Gurney Spa Hamptons, Turnberry Isle Resort, Carrillon Miami Beach, and Jumby Bay Antigua. *Swiftly planning a major publicity event at Vagabond Hotel and producing social media campaign that attracted hundreds of beauty editors, fashion bloggers, and buyers from LA, London and NY. *Creating promotions that increased consumer demand at tradeshows, such as SPATEC, ISPA and Global Wellness. My specialties include:*New Business Acquisition *Talent Training & Development *Budget/Operations Management*Branding, Advertising &Promotions *Department Store Launches *Customer Experience *Product Mix Creation *Space Design & Sales Optimization *Loyalty Programming If you're looking to penetrate new markets, expand categories, increase distribution and strengthen consumer engagement, then I'm the prime consultant who can make it happen for you. Let's connect!

Oversee daily operations of thriving 1,700 sq. ft. spa with six treatment rooms and highly skilled licensed beauty consultants providing broad range of in-demand pampering-plus services, products and related amenities.Key Achievements: Converted residential location into ultimate destination for health, wellness and beauty with atmosphere that melds local traditions with Miami flair. Built affluent customer base with 92% return rate and earned 5-Star rating on YELP for unsurpassed service. Initiated productive alliances with major hotel chains, including Marriott, Hilton and Somerfield Suites, and created successful targeted spa program for business travelers.  Secured preferred vendor status with ESPN while catering to area universities, such as UCONN, UHART and Trinity. Elevated visibility and credibility through participation at AAD conferences, tradeshows and other industry events. Hired Spa Manager and led establishment to maintenance mode, allowing owner to pursue new ventures.

Enamored by BioCosmetics' mission to educate ethnic consumers on how to clear up skin conditions vs. covering them up, I helped originate their 'Black Opal' brand and bring it to mass market. By training and managing 25 marketing specialists and nurturing 11 sales reps to top-performing status, we increased revenue by 43% in one year, and expanded the brand to 13 markets, including Bahamas, Jamaica, Holland, Paris and UK.In my next endeavor, I spearheaded the company's first prestige ethnic line, Interface, in Nordstrom stores across multiple states, including Atlanta, Chicago and… As the company was challenged by lost distribution of their #1 product in Sally's Beauty Supply, I formed buyer partnerships that regained market share and increased placement from 48 to 372 stores nationwide in five months.Throughout my tenure, I coordinated corporate training schools and produced international consumer shows that generated press coverage and sold-out seminars that drew thousands of attendees. When a life decision brought me back to Connecticut, I was asked to serve as Global Business Development Consultant, where I continued to help maximize brand visibility and ensure long-term sales growth.

After years of success in mass/prestige retail, I transitioned my experience to the medical arena. DCL, a global leader in advanced skincare technology, pioneered direct dispensing and I was placed in charge of the entire brand—from strategic business/operational planning to brand/sales/marketing directing to recruitment/resource management. It was a thrilling challenge to exceed goals with a limited budget and rookie staff.After swiftly creating internal process improvements, I instituted marketing tools, ad/PR campaigns and sample/merchandising programs that established DCL's market presence. Simultaneously, I developed a stellar field sales and customer service team, and empowered them with innovative out-bound selling strategies and incentive programs that transformed order takers into talented closers. We grew national sales to $5.3M with an average 5% yearly increase despite the declining market.When competition entered the game, I amped up our efforts. By producing a synergetic branding strategy across all product categories, strengthening partnerships in the physician market, and training plastic surgeons and dermatologists in U.S., Turkey and Taiwan, I helped expand DCL into to new specialty areas, including OBGYN, dentistry and medical spas.In just three and a half years, we drove international revenue from $300K to $1.5M.

What started out as a small make-up compact for Ebony fashion models exploded into a full-line of cosmetics specifically designed to suit women of color. After succeeding as Fashion Fair Cosmetics' special events coordinator, I was quickly recognized for my sales and training talents and promoted to Account Executive responsible for managing the New England territory. While expanding distribution in the local retail arena, I travelled nationally and abroad to develop staff product knowledge and sales skills.It was an exciting journey to be an early part of what is now the world's largest African-owned cosmetics company