• Designed and edited 50+ marketing materials (social media graphics, flyers, HTML emails, videos, etc.) while adhering to UCI brand guidelines• Managed social media with 3.2k followers and scheduled content posting through Meta Business Suite and Buffer, achieving 2.5k+ impressions on average• Attended, captured, and created real-time social media content during events and services

• Revamped cross-selling strategy by identifying 30+ ineffective items, offering data-driven recommendations, and updating cross-sell items on Too Faced’s website via the .NET system• Coded 50+ products’ tutorial and information sections of the website using HTML• Monitored over 2,000 user reviews via Bizrate and performed SEO research with Google Analytics, finding usability issues and providing insights for website optimization• Composed and scheduled 20 emails via Braze for… Show more • Revamped cross-selling strategy by identifying 30+ ineffective items, offering data-driven recommendations, and updating cross-sell items on Too Faced’s website via the .NET system• Coded 50+ products’ tutorial and information sections of the website using HTML• Monitored over 2,000 user reviews via Bizrate and performed SEO research with Google Analytics, finding usability issues and providing insights for website optimization• Composed and scheduled 20 emails via Braze for consistent campaign communication • Incorporated approximately 1,000 new relevant keywords for Smashbox's website to enhance on-site search and search engine performance Show less

• Designed 10+ flyers for department stores, invitation cards for press conferences, and banners/ads for Valmont’s website and social media accounts• Translated contents of marketing campaigns from English to Chinese for localization • Assisted the launch of Valmont’s app on the App Store and managed the app through CMS (organized membership statuses on Excel, set up products and descriptions on the back end, etc. )