Evelyn is a data-driven, people-first leader focused on helping high-growth start ups scale faster.Evelyn is proud of her track record of starting and scaling data, marketing + ops teams - including designing and implementing the right tools and data architecture, prioritizing and focusing on the right business problems to solve, and deeply integrating the work of each team into the strategy of the business. She is most proud though of the work she has done hiring and coaching extraordinary ICs + People Managers across each of the disciplines.She believes that growth at a start up is everyone's job and the work of any team - data, marketing, ops, or other should be directly tied to business outcomes. These days Evelyn brings her wealth of experience to start ups looking to start or grow their data teams. As a fractional Head of Data / Analytics, Evelyn will:- Develop your data strategy from architecture / implementation to team structure / hiring all with a focus on helping you scale your business faster
- Meet with your executive team to make sure the key insights from data are translated into actions / outcomes / strategies for the business
- Conduct weekly 1-on-1s with your data team including coaching, mentoring, feedback, performance reviewsReach out to talk to Evelyn about building / scaling data teams, how to empower marketing teams to be data-driven (including tracking, tagging, attribution modelling, marketing mix modelling, and strategic planning), how to choose the right data infrastructure, and how to build data literacy across an org.