Managed and operated the official accounts of Dodie on Weibo and Wechat platform· Planned for social media posts and activities, helped in increasing the brand exposure· Administrated the brand’s Weibo community and maintained a relationship with consumers by frequent communication; organized 13 community events and increased the community members for more than 200 people · Monitored and dealt with the negative opinions from consumers· Produced weekly and monthly report for… Show more Managed and operated the official accounts of Dodie on Weibo and Wechat platform· Planned for social media posts and activities, helped in increasing the brand exposure· Administrated the brand’s Weibo community and maintained a relationship with consumers by frequent communication; organized 13 community events and increased the community members for more than 200 people · Monitored and dealt with the negative opinions from consumers· Produced weekly and monthly report for the two media platforms; analyzed the data and generated suggestion for further improvements Show less

Worked as a student journalist in the college's Media and Public Relations Office · Took photos and wrote reports for more than 40 activities · Engaged in interviews with alumni and got more than 4700 views for the review article · Wrote and edited articles for the college's official Wechat account

· Assisted with the product promotion and arranged various product information· Updated advertising copy and translated product introductions· Maintained customer relationship by sending greeting emails to previous customers· Supported the team by reorganizing the manufacturer's information