Eve Cohen work email
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Eve Cohen has always obsessed over produce: As a child, she asked her parents to teach her about fruits and vegetables instead of reading stories at bedtime.Eve is a seasoned innovator with a track record of transforming the food landscape. In 2013, Eve and her team built the original Good Eggs online marketplace of more than 250 farmers and foodmakers in Northern California, introducing many nationally-recognized brands to the market for the first time (Tartine; Pop and Bottle; Miyokos). This experience reinforced her conviction that the simple act of connecting farmers and eaters has the power to strengthen communities and create lasting resilience in our food system.At Walmart, Eve’s team led the growth of the company's Online Grocery Pickup program from a five-market test to a nationwide service that now accounts for 37% of U.S. online grocery sales. Her work helped redefine the grocery retail experience, setting new standards for convenience and accessibility.Eve has deep expertise in both digital innovation and food systems work, and her leadership continues to help companies bridge the gap between producers, consumers and the broader food ecosystem. She is currently focused on accelerating the transition from a national food system that merely survives to one that thrives: an interconnected web of numerous bioregional, regenerative food systems working at scale to simultaneously address the concurrent crises of climate change, public health and social inequality. If you are working at any point across the food value chain to reduce barriers to scale and promote equitable prosperity, Eve wants to talk.
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Ceo And Co-FounderMarcellus Foods Jan 2021 - PresentMarcellus Foods is a new kind of food processor making it possible for everyone to eat great food every day, for every meal. We source exceptional ingredients from regional suppliers and process them into preps: freshly cooked whole foods that save labor in any kitchen. -
Head Of Creative ServicesBackcountry.Com May 2019 - Mar 2020Park City, Ut, UsMarketing Campaign Production - I manage an unparalleled team of producers, photographers, and videographers who create delightful, industry-leading content on location and in studio. Creative Process Management - I developed and implemented an end to end creative process to ensure content creation is efficient, effective, and on-budget. Product Content Strategy and Management - I oversee an internal creative studio producing unique copy and images for our ecommerce site, ensuring that our product content provides compelling, expert information to our customers across a wide variety of categories. -
Digital MerchandisingShipt Nov 2017 - May 2019Birmingham, Al, UsFounder of the merchandising function at Shipt. Defined and executed the merchandising strategy for the Shipt marketplace of over 60 retailers, 2,500 categories, and 4.5MM products.Formed and led Shipt’s cross-functional Content Strategy team with representatives from Merchandising, Product Catalog, Product, and Data Engineering, responsible for identifying and executing all enhancements to product content.Launched improved item images, secondary images, image zoom, improved item descriptions, allergen and nutrition information.Developed category-specific product attribute strategy including filter prioritization and consumer decision trees to ensure consistency throughout the shopping experience.Created and implemented strategy for all curated and promotional categories at over 60 retailers and in partnership with over 30 CPGs. Redesigned the creative brief process to ensure adherence to Shipt’s visual style while maximizing flexibility of assets to reduce costs. -
Online Grocery Digital ExperienceWalmart Ecommerce Nov 2015 - Nov 2017Bentonville, Arkansas, UsWorked across business and technology teams to develop great customer experiences for Walmart Online Grocery pickup.Developed concept and requirements for a meal planning solution projected to bring up to $25MM incremental revenue per year and improve the value proposition and stickiness of Walmart’s Online Grocery service.Served as lead business stakeholder for UX research and design process. Frequently presented to executive-level leaders throughout the company including the Head of Innovation and SVPs of Merchandising.Launched an enhanced weighted item experience to improve customer experience, increase conversion, and reduce shrink resulting in an immediate $8MM per month savings by reducing overages and allowing customers to order produce in a way more aligned with in-store shopping behaviors. -
Local Merchandise And Assortment LeadGood Eggs Sep 2013 - Aug 2015Oakland, California, UsFounded the role of Merchandise Lead for the San Francisco market. Developed and executed the merchandising strategy for the San Francisco marketplace including visual style and assortment strategy. Onboarded over 175 local farmers and food producers.Developed photography style and managed content production for both product and marketing assets.Created, from concept to execution, curated product bundles based on popular and classic recipes. Managed the development of all creative assets, including photography and descriptions.Developed a holiday planning process to improve product assortment and facilitate internal and vendor-facing communications, leading to a 19% lift in overall holiday sales. -
Farmer And Market Outreach CoordinatorAnimal Welfare Approved Aug 2011 - Aug 2013Terrebonne, Oregon, UsThe Animal Welfare Approved program audits and certifies family farms raising their animals to the highest welfare standards, outdoors on pasture or range. Farmers who earn the AWA seal benefit from having a third-party verification of their practices and consumers benefit by knowing that the label means what it says.Farmer Outreach: Supported farmers in the West, Pacific Northwest, and Midwest regions to apply for AWA certification. Traveled to a variety of conferences and events to meet farmers and help them understand if the AWA program was a good fit. Project Management: Led development of AWA's first app, available on iOS, Android, and mobile web.Marketing: Worked with retailers to understand the value of AWA certification to product sales and develop promotional strategies for AWA Certified products. Helped farmers make the most of their certification. -
Field Marketing Account CoordinatorEffect Partners Apr 2008 - Mar 2009Minneapolis, Minnesota, UsOrganized, from proposal to execution, experiential marketing programs for clients in the natural and organic industry while acting as a direct client contactCoordinated timelines, budgets, and logistics for multiple ongoing projects and eventsTrained and managed several teams of Regional Event Managers and Brand Activists -
Administrative Assistant, Private Event Coordinator, HostLa Belle Vie Jun 2007 - May 2008Booked, organized, and coordinated private events ranging in size from 10 to 100 guests Responsible for office-related tasks including filing, bookkeeping, and reservations
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Communications And Marketing InternWawas Barcelona Jan 2006 - Apr 2006Researched and contacted potential venues for promotion and advertising through mailings and research Assisted in the planning and design of new products
Eve Cohen Skills
Eve Cohen Education Details
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Macalester CollegeHistory; Media And Cultural History -
Trinity Global Learning SiteSpanish History
Frequently Asked Questions about Eve Cohen
What company does Eve Cohen work for?
Eve Cohen works for Marcellus Foods
What is Eve Cohen's role at the current company?
Eve Cohen's current role is co-founder, Marcellus PBC.
What is Eve Cohen's email address?
Eve Cohen's email address is ev****@****ail.com
What is Eve Cohen's direct phone number?
Eve Cohen's direct phone number is +190857*****
What schools did Eve Cohen attend?
Eve Cohen attended Macalester College, Trinity Global Learning Site.
What are some of Eve Cohen's interests?
Eve Cohen has interest in Social Services, Civil Rights And Social Action, Environment, Animal Welfare, Arts And Culture.
What skills is Eve Cohen known for?
Eve Cohen has skills like Social Media, Event Planning, Public Speaking, Research, Event Management, Marketing, Management, Customer Service, Microsoft Office, Sales, Project Management, Community Outreach.
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