Even Yang Email & Phone Number

Beijing City, China

* Creative related business management- Develop and execute creative strategy throughout the film campaigns to raise awareness- Create the assets and finish the localization procedure for all creative needs with the strong understanding of local market- Leverage creative media to support internal campaigns- Supervise local partners’ creative asset* Creative communications- Marketing and distribution support- Local vendor / artists management- Communications with various BUs / agencies from Home Office * Multi-functional creative support- Provide coordination to Marketing team members on their creative needs- Strongly support Distribution team to timely and properly achieve their creative plans- Provide creative material or services to other departments in need*Major projects include TOM AND JERRY, WONDER WOMAN 1984, TENET, AQUAMAN, FANTASTIC BEASTS: THE CRIME OF GRINDELWALD, LEGO MOVIE 2, etc.

Beijing City, China

In charge of project management in film-based operation and execution, promoting of major motion pictures released in China on Douban, projects headed include "Star Trek Beyond" "Miss Peregrine's Home for Peculiar Children" "The Great Wall" "Logan" "Alien: Covenant" "Blade Runner 2049" "Kingsman: The Golden Circle", etc. Experience in cooperating with studios including: FOX, Paramount, Warner Bros., Sony Columbia, Legendary Pictures, Huayi Brothers, etc. · Customize and execute each project/film's marketing and promotional plan as the lead, tailor a go-to-market strategy according to the film style and target audience on douban.com in line with the film's national online marketing strategy · Host one on one interviews with major film directors and protagonist, including Tim Burton, Hugh Jackman, Ridley Scott (in London) , Edgar Wright and Kenneth Branagh, etc (live interviews can be searched and seen online) .· Independently write in-depth articles and features, eg. "Star Manual" for "Star Trek Beyond", "Evolution of Alien" for "Alien: Covenant", etc;· Create various online promotional strategies with product placement, including online UGC events, online hashtag topics, large-scale interactive pages (teamwork with Design Department and IT Department);· Organize offline activities, including "Laowai" Screening for "The Great Wall", Secret Screening for "Alien:Covenant""Logan" and exclusive booth at Strawberry Film Festival for "Kaili Blues" (《路边野餐》);· Assist Design Team to finish advertising images, run ads according to plans, and collect data as well as analyze effectiveness after each project.· Run daily operations and maintenance of Douban Movie official account (豆瓣观影club) .

In charge of following regions: Northern USA (i.e. Chicago) , Canada and Latin America· Market Wise: Research and analyze current Chinese outbound travel market; design and execute product strategy; increase regional revenue.· Product Wise: Lead BD managers to sign potentially profitable contracts; evaluate, upload and update travel products.· Customer Service Wise: Manage and follow up clients' requirement and bookings; collect clients' feedback; supervise suppliers' service quality.· Domestic and International Wise: Cooperate with each department inside company i.e. IT Department, SEM Department, PR Department, etc; Maintain relationship with each travel organization i.e. Tourism Boards, Embassies, or consolidators; Maintain daily contact with current and potential overseas suppliers.

Lead the editing team of Region of America, overview and supervise all regional products' content online, and ensure its accuracy, logic and localization.

Write the full-episode scripts for the weekly TV shows 'Our Vision' and 'Local Laowai'; plan, on-set direct and help with post-production team of both shows; be in charge of part of the Producer's work to manage the production (locations, guests, props, etc), promote our own shows on social media and build the cooperation between other famous shows in China and BON.

Direct the 20-episode Chinese language and culture learning program called 'Living Chinese'. Translate the English scripts written by native hosts to Chinese to cameramen and edit them into shot list; direct the hosts on set; finish all the post-production work.

Bachelor Of Science (Bs), Mass Media Studies - Film Production

Bachelor Of Arts (B.A.), Broadcast Journalism

Education record