Evencio Gonzalez Email & Phone Number

Mexico City, Mexico

Mexico City, Mexico

Mexico City, Mexico

Mexico City Area, Mexico

• Lead the storage unit, define the brand strategy for each product line (HW, Software, Services), and develop professionals in the organization. Responsible for defining strategy from High End to Low-End products.
• Brand execution through a discipline opportunity management for pipeline generation.
• Introduced changes in the price delegations and review of business cases, improving the profitability of the Brand by 10%, higher growth in LATAM in 1H 2019.
• Team development obtaining 100% of the required certifications, identification of top talent and two professionals promoted in 2018.
• Awarded Level III Sales Certification - Certification to the best sellers of the company.

Mexico City Area, Mexico

• Responsible for the IBM customer finance unit (IBM Global Financing - IGF). IGF offers financial solutions to IBM customers for financing IT solutions including hardware, software, and services. IGF is the world leader.
• Exceeded the budget for new contracts, margins, PTIs and provisions for bad debts in 2016 and 2017 through i) launch of new solutions, ii) new incentives for business associates, iii) discipline in the opportunity.
• Lead a multifunctional team to establish IBM Capital Mexico as a separate legal entity from IBM de México.
• Generated disruptive innovation with the launch of a new financing offer for third-party equipment using factoring (payment plan), which represented an annual increase of USD 20M.
• Exceeded employee engagement index, being the best in Mexico and Latin America.

São Paulo Area, Brazil

• Lead sales teams including 4 direct sellers, 1 channel manager, 2 inside Sellers, marketing and 1 complex deal maker. Responsibility for increasing the portfolio through new financing contracts in the state of Sao.
• Exceeded the budget for new contracts and gross profit in 2012 and 2014 through i) implement disciplined monitoring of opportunities ii) weekly coaching with each representative, iii) new marketing activities.
• Team development: i) training in sales and certifications to 100% of the team, ii) identification of top talent iii) 3 people promoted iv) 1 expatriate professional.
• I received the Sales Eminence Award for the results of 2012 and 2014.

São Paulo Area, Brazil

• Develop the ecosystem of channels for IBM Global Financing in Latin America. Implement a financing solution for contracts worth less than USD 100K, develop an incentive system for marketing channels, select and recruit.
• Implemented Rapid Online Financing in Brazil, Mexico, Colombia, Peru, and Chile. A system through the web that allows for any IT solution, request a financing proposal, request credit, obtain approval and generate a.
• Achieved exponential growth of new contracts in Rapid Online Financing “RoF” from USD 3M in 2006 to USD 106M in 2012. Transforming into “WW benchmark” with better processes in “RoF” and the region with the highest.
• Recruited new “non-IBM” manufacturers such as Cisco, Oracle, SAS, SAP for financing through IBM Global Financing as “preferent financing partner”, which represented USD 24M per year in new contracts in Brazil.

* Lead client financing sales team for Chile, Colombia, Peru, and Venezuela.

Master International Management, Marketing

Mba, Finance

Focus on International Marketing, Product and Brand Management, and Marketing Research

Mba, Finance

Engineer, Civil