Creative Director
New York, New York
Developed and implemented creative strategies and aesthetic vision for Nickelodeon and Nick Jr and 12 properties, (e.g. SpongeBob) for: Trade and consumer advertising, promotion marketing, retail environments, trade shows, events, product development of toys, apparel, home goods and games. Leader of a 25 member creative department: 3 teams comprised of art directors, designers of product, print, packaging, copywriters, and illustrators freelance resources.Soft-goods, packaging, gaming, trade and consumer advertising, retail environments, promotion marketing, trade shows/events, home furnishings, home video, and Nick/ Universal Studios Florida.Lead, at it’s peak, a 25-member team comprised of 4 art directors, 15 product, print and packaging designers, a copywriter, and 5 illustrators, as well as out-of-house agencies, designers and photographers, etc. Created brand style guides, property style guides, movie guides, “tent pole” event support, and seasonal style guide supplements; worked with partners on implementation, product submissions/ approvals, brand, and property presentations.