Executive Vice President
CurrentFrom his early concert and event producing days at UNLV to world tours and global programs with brands and bands such as Blackberry, U2, BestBuy, The Police, Coldplay and Chivas Regal - Joe always had his focus set on creating opportunities that allowed him to connect, build and share.Pro-Ject was his answer and a dream became a reality. In 2020, Pro-Ject was acquired by Groundswell. Another dream becoming a reality.Pro-Ject Innovations, Inc. operates as Groundswell Experiential and Joe Lucchese serves as Executive Vice President from the Chicago office.