• Conducted generative and tactical user experience research related to Google Ads products and workflows to determine launch readiness, resulting in significant feature changes to on-boarding navigation flows and external account linking models. • Collaborated with product managers, designers, and engineers to design, plan, and resource research that shaped the direction of product development.• Expanded the scope of research by moderating sessions and validating research materials in Spanish.• Served as subject matter expert on participant recruitment and research operations. • Methods: usability studies, remote interviews, RITE, surveys, eye-tracking, personas, diary studies, speed-dating, focus groups, ethnographies.

• Conducted qualifying interviews to identify client needs and develop tailored marketing strategy recommendation presentations.• Identified key client personas and tailored sales language and presentations according to specific buying patterns. • Synthesized data from multiple sources to identify key opportunities to influence consumer behavior.

• Drove full sales cycle by identifying and pursuing 1500+ key SMB business accounts, assessing business goals, and designing personalized marketing solutions.• Ranked amongst top 10 reps in company-wide training class every single month.• Ranked top 3 revenue producer in San Francisco office director team in May 2017.• Average percent to quota of 196%• Selected for Pitch Handoff Program to mentor and assist new training classes with sales strategy.

• Coordinated all field campaigning strategies for Hillary Clinton and other Democratic candidates in Lancaster.• Organized community interviews to identify key leaders and organizations to help register minority voters (~300 in a month).• Recruited, trained, and managed ~80 volunteers to coordinate field campaigning strategies (incl. canvassing, phone banks) for Democratic candidates, increasing voter registrations by 8% and voter turnout by 3% (total: 90,066).• Built three sustainable neighborhood teams and oversaw a fully delegated staging location for GOTV. • Leveraged Votebuilder (VAN) software to target infrequent and unregistered voters and increased democratic voter turnout in my precinct.

• Selected as one of ~60 scholars to serve as an American cultural ambassador in México.• Designed, structured, and directed lessons for about 25 intermediate and advanced English language university students.• Directed four personal development workshops in career coaching, public speaking, debate, and American culture.• Organized and delivered three cultural conferences about academic and professional opportunities in the USA.• Conducted CSAT surveys on programming and received a 9.7/10 average satisfaction score for both trimesters.• Established and directed a free Latin dance class for about 30 students.

• Collaborated with Display product team to identify bad ad placements and collect client feedback via surveys (20% project).• Advised Google Ads (AdWords) clients on current campaign performance and provided strategic solutions for optimization.• Ensured product understanding and guided clients through onboarding and product navigation and usage. • Educated clients on ROI maximization and program analytics tracking on AdWords and Google Analytics software. • Collaborated with policy and engineering teams to resolve policy issues and technical bugs. • Obtained Google Ads (AdWords) Certification in two weeks.

• Conducted qualitative research in-lab and on-site and administered screeners, questionnaires, and surveys. • Moderated structured interviews in person and over the phone with both child and adult participants.• Assisted researcher with note-taking, coding, and data analysis for research sessions, using Excel and SPSS. • Recruited over 30 participants, ages 10-15, through in-person presentations at local schools.

• Worked alongside the Harvard University Office of Admissions to prepare 16 recruitment presentations for about 450 minority students. • Delivered presentations and application information to 16 middle schools and high schools in Los Angeles.