Healthscope has a network of 38 hospitals that service every state and territory. Passionate and expert healthcare teams welcome over 1.2 million patients and guests a year. Briefed to build and expand the marketing function's impact and influence to accelerate business growth across consumers, GPs, key surgeons and clinical streams

Marketing AuditsFractional CMO support / monthly advisory Brand tracking/ market research

Briefed to build a marketing function from the ground up; to deliver and execute a clear and compelling five-year marketing and customer-centric strategy. • Multi-million dollar + year on year increases in direct-to-consumer marketing revenue • Australian Chief Marketing Officer CMO Top 50 2018 (and 2017) as judged by CMO magazine IDP• YOY growth of first category preference in every geography; awareness growth in every market• Developed the company's first customer satisfaction framework (including NPS) to monitor and improve the customer experience; this included customer follow up and service recovery programs. • Finalist the prestigious Google Asia Pacific Advertising Awards 2017 (Search Innovation)• Slashed online cost per lead across FB, Adwords, Instagram by 66%.• Regular national PR across across major daily newspapers, radio, current affairs television and morning shows• Built a sophisticated 'influencer' marketing program with elite celebrities across Australia that drove demonstrable revenue growth in key segments• Managed the company’s sales team to ensure all enquiries receive perfect service, information and timely follow up• Work with the CEO and CFO to develop high impact investor relations materials

Briefed to introduce a more commercial focus to the company's marketing and a stronger analysis of the impact of marketing• Inventor of the SMS blood donor message - the concept of connecting where you blood is collected to where it is used - featuring in the SMS blood donor message which increased donor return rates by 49% over 12 months against the control group. • $15M company-wide digital transformation projects to move from legacy patient system to full marketing CRM (Oracle Cloud) Full requirement document scoping, process mapping (current and future), customer journey mapping, implementation plans• $10M above the line tie in with Unilever Australia (Lynx brand) to promote blood donation resulting in 98% brand recognition • increased 12 month donation rate of this group from 11% to 17% via a new customer segment (non-active but engaged) that required nurturing to continue to purchase

Briefed to deliver growth through b2b marketing lead enquiry growth, better sales collateral, tender supports, and cross sell and upsell. • Marketing responsibility for the Spotless/Bunnings ceiling insulation program (number one market position) and a customer satisfaction in excess of 97 per cent. Revenues circa $20M • Conceptualised and developed the company’s first ever product/service catalogue containing 125 products and services. This document now leads all business development activity • Developed a company-wide e-business strategy that consolidated 58 company websites onto a single platform; boosted online traffic from 25,000 visitors to more than 100,000 per month; increased the company’s visit-to-lead conversion rate by 90 per cent.• Doubled the tender success rate of the Painting Services division with a more customer focused proposal with more compelling service-delivery information. The company subsequently won its largest tender - to date - with the Education Department (Victoria)• Global Sharepoint intranet developed, designed and written (150,000 page views a week)• A new company trade show strategy (pre and post event follow up) achieved a company record of 308 leads • Revenue growth: via customer acquisition campaigns for the facilities management, cleaning, laundry and painting divisions (e-dm, dm, trade shows, advertising, customer events)• Brand management: consolidation of five sub-brands, increased brand awareness in core markets, refined the brand values, brand meaning and company’s brand focus • Sector marketing: plans across health, education, leisure, retail, resources• Customer satisfaction reporting: analysis, action planning and customer follow up • Merger and acquisition communications/marketing for the integration of two companies, CleanEvent ($30M) and Riley Shelley ($20M)

• Product launch: The first lifestyle DNA test in Australia’s history (ACTN3 sports gene test) • Marketing and promoting the distribution and partnership of the BRCA1 and BRCA2 gene test for cancer• Canine DNA testing business grew from 1000 customers to more than 5000 via marketing activities including a referral program and multi-test discounts• Conceptualised and launched the Dog Attack DNA Kit which generated more than $125,000 in free publicity (based on advertising rates). The story appeared on Channel 2, 7,9,10 news and featured in The Age and on the Sunrise program. Awareness of this product was greater than 90 per cent with Victorian local councils • Developed relationships with key State Government decision makers in the key policy areas of animal welfare which led to a key legislative change around mandatory canine disease testing• Designed and implemented an organisation-wide customer call log system to capture customer enquiries, questions, sales leads and complaints • Saved 30 per cent on marketing collateral expenditure by renegotiating and sourcing new suppliers• Conceptualising, designing and launching new DNA products using the full marketing mix• Ability to undertake competitor analysis, market attractiveness and market segment analysis • Presenting business plans and communication strategies to the Board of Directors • Conducting new product market research for the company’s business units • Conceptualising and editing the company’s annual reports 2006, 2007 and 2008 • Board reporting responsibilities for the management of the company’s Risk Management Report and policies, Business Continuity Plan, Securities Trading Policy, and Travel Policy

Briefed to support the commercialization of leading technology breakthroughs through a comprehensive global marketing program. • Managed a CSIRO national industry Roadshow around Australia attended by 700 CEOs Event survey results found that: 99% would attend the event again; 86% agreed or strongly agreed that their perceptions of CSIRO had improved; 78% agreed or strongly agreed that they were more likely to considerer CSIRO as a partner in future• A major international media campaign on hydrogen technologies led to 23 expressions of interest from commercial companies, with the division pursuing five of those• Dramatically improved the division’s media coverage ranking to the 6th best within CSIRO, up from 30th (audited by CARMA consultants); number one division for positive media mentions• Received three recognition prizes for outstanding work (media, events, business development) as decided by the division’s CEO