Mark Zahn Email & Phone Number

Green Bay, Wi, Us

Appleton, Wisconsin, United States

Responsible for managing the Suess Electronics brand and reputation across all online and social media platforms; creative development of written and visual marketing content for social media, print and web; and providing full in-house production of radio and television advertising.• Maintaining all technical, aesthetic, content, search engine optimization and analytical aspects of the company website (WordPress CMS) and landing pages. Orchestrated the transfer of website assets from our third-party developer to bring website management fully in-house.• Managing all social media platforms for Suess Electronics and Suess' former Verizon Wireless division, including strategy, content creation and curation; competitive analysis, social ad buying/management, and online customer service.• Full in-house production of all radio and television spots, including scripting, recording and audio/video editing, as well as coordinating traffic and delivery.• Graphic design for social media profiles, websites, digital ads, physical/digital signage, vehicle graphics and print materials (direct mail, store handouts, etc).• Copywriting for newsletters, blogs, articles and advertisements.• Participating in planning, promotion and execution of in-store VIP and "technology night" events, resulting in year-after-year attendance growth.• Coordinating employee recruitment, including writing job postings and managing sponsored ad budgets.• Working with third-party marketing vendors and manufacturer representatives on Google AdWords, creative and strategy.• Facilitating e-commerce sales through the company's eBay store• Serving on company's AI technology committee responsible for researching and developing AI use cases and guidelines to enhance business growth (2024-).

Appleton-Oshkosh-Neenah Area

Managing social media marketing and advertising for a portfolio of clients, and developing creative concepts to drive engagement and leads.• Devised and executed social media marketing strategies to drive engagement, web traffic and leads.• Responded to customer comments and questions and handling crisis situations on social media.• Developed content calendars for multiple social media clients and four in-house brands.• Led and mentored a team of digital marketing specialists.• Coordinated all social media advertising, including strategy, creative development, budget management, optimization and reporting.• Full-service in-house multimedia production, including audio/video and photography.• Managed technical aspects of all client WordPress websites.• Designed inbound landing pages.

Appleton, Wisconsin, United States

Responsible for creating effective, award-winning local radio advertising campaigns, including copywriting and full-service audio production of more than 700 ads annually. Also managed ad trafficking on Internet radio streams, archiving production assets and studio recording sessions with clients.• Earned 10 Wisconsin Broadcasters Association awards for copywriting and production. (2005 - 2012)• Spearheaded long-term production asset archiving, which provided extensive and flexible library of past productions.• Designed and developed a customized online project management system, which streamlined radio ad production and provided asset archiving and real-time project status.• Modernized existing department project forms and developed new user-friendly forms, which streamlined processing of work requests for newly created Interactive Department.• Implemented complex workflow solutions that bridged two offices, including setting up file synchronization methods, automating script delivery to talent and training other members of the department on new communications tools such as interoffice web chat.• Launched company’s first satellite production studio in Green Bay, which resulted in increased client production bookings and higher-quality remote broadcasts. Researched and priced equipment, assisted in technical setup and established interoffice booking calendar.• Selected to serve on Emerging Technology committee; consulted on hardware and software solutions for ongoing initiatives.• Assumed parallel role as Multimedia / Interactive Specialist from 2006 through 2013, successfully balancing core duties with additional responsibilities that showcased versatile talents. - Served as resource for graphic design, web design, social media, web analytics and technology consulting. - Highly involved in content marketing for stations, including web video production, podcasting and blogging.

Appleton, Wisconsin

Performing set-up and takedown of broadcast production equipment, operating cameras, operating the video switcher and audio mixer, and directing a three person camera crew. Working as part of a crew of students and alumni from UW-Fox Valley's broadcasting department, producing video broadcasts of Appleton and Menasha city council meetings for Time Warner Cable.

Menasha, Wisconsin

Provides quick and responsive cashiering and customer service duties in a gas station retail environment. Ensuring quality standards for prepared food and beverage products. Performing interior and exterior maintenance and cleaning duties, including full floor cleaning on third shift. Replenishing store stock, signed in vendor deliveries and performed preparation for periodic inventory.• Designed improved interior and exterior signage which improved readability and increased sales.• Redesigned various in-store forms resulting in easier inventory and tracking of foodservice sales, and aided managerial duties.

Green Bay, Wisconsin Area

Reporting to the Chief Engineer. Responsible for day-to-day technical operations of station, including preparing satellite programming feeds for broadcast, loading local and national commercials, completing FCC reports and monitoring the broadcast automation system.• Devised operator checklist that streamlined efficiency of daily duties.

Menasha, Wisconsin

Reporting to the Director of IT. Responsible for providing one-on-one assistance to students with multimedia projects utilizing the campus’ multimedia lab, including audio/video production, audio recording, Adobe Photoshop, digital photography and Microsoft Office. Presents regular workshops on topics of multimedia and e-learning platforms as well as basic computer and Internet usage.• Implemented the “Wired For Success” program which, in direct cooperation with faculty, improved freshman classroom readiness through mandatory workshop participation in basic campus PC/web usage, including e-mail, Desire2Learn, Microsoft Office and other topics.• Developed an on-campus marketing plan to publicize workshop programming, including graphic design of electronic bulletin board advertisements and fliers, as well as promotions online and in the campus newspaper.• Created an information-rich website for the Media Lab, including lab information, workshop schedules and tutorials which supported continuous learning.• Developed marketing materials and presented workshops that increased check-outs of media hardware, including digital cameras, video cameras and recording equipment.

Appleton, Wisconsin

Assisting regular full-time employees with operation and maintenance of corrugated packaging manufacturing equipment as a temporary employee during summer. Assuming other duties as assigned by supervisors.

Appleton, Wisconsin

Performing "first-line" technical support duties, assisting field sales representatives with hardware and software issues related to a company-wide rollout of new laptops and paperless contract software/hardware. Logging incoming calls into Lotus Notes database and referring priority calls to full-time associates for immediate support.

Appleton, Wisconsin

Responsible for cashiering and customer service duties during holiday retail period, as well as assisting customers, performing demonstrations and making personal recommendations on retail computer software, video games, electronics, computer hardware, novelties and other merchandise. Efficiently performing regular stocking and inventory duties, as well as opening and closing procedures. Responsible for maintaining proper signage, department appearance standards and plan-o-gram execution. Performing basic troubleshooting and repair functions of demonstration video and game equipment, as well as display fixtures and computer hardware.• Transitioned into roles in the video, music and book departments beyond my initial seasonal hiring period, consistently demonstrating knowledge and expertise in these fields.• Consulted with management in creation of the store's first website, prior to national company-wide websites becoming available.

Ba, Radio/Tv/Film (Major), English-Creative Writing (Minor)

Activities and Societies: UW-Oshkosh Film Society

Bachelor Of Arts (B.A.), Radio And Television

Activities and Societies: UW-Fox Valley Theatre (promotions, publicity graphic design) Campus Activities Board Student Association

Education record

Education record