Everett J. Mitchell Ii, Cprw Email & Phone Number

Louisville, KY, US

Puerto Rico

Develop and execute a comprehensive content strategy that includes video, digital, social media, and written content to meet business objectives and reinforce our brand. Lead and inspire a team of content creators, editors, and strategists to produce high-quality, engaging content. And collaborate with marketing, SEO, and design teams to ensure content is.

Puerto Rico

• Elevate BOLD’s global content strategy, creation, and execution – enabling BOLD brands to be viewed as authoritative thought leaders in the careers and employment space across a customer’s career arc and tailored to.
• Reorganized staff to highlight their strengths and produce original, quality SEO content for our multi-brand strategy in the careers and employment space.
• Streamlined the process by which we vet and onboard U.S. and international content vendors.
• Improved BOLD brands overall SEO rankings attracting more site visits and conversions.
• Launched on three brands unique, in-depth resource centers aimed at job seekers with content on resume and cover letter writing, job search tactics, interview approaches, and career development strategies.
• Attained resume writing certification and successfully coached nine team members to the same result.

Dallas/Fort Worth Area

• Implement and deploy strategies for content creation that target customer base and solidify business partnerships. Oversee the production of internal and external copy. Manage vendor contracts and tools essential to.
• Devised a content strategy for products, acquisition marketing, and customer care, and supported acquisition and retention efforts by hiring a full-time content writer and implementing a consumer credit news and.
• Enhanced the One Technologies, LLC's brand by creating a brand statement and brand pillars and producing and designing content for online platforms.
• Established content strategies for acquisition marketing (enrollment), email, and retention (product portal, customer communications).
• Created a brand for all social media channels, including Facebook, YouTube, LinkedIn, and Glassdoor, while managing the brand of the corporate website, onetechnologies.net.
• Launched the ScoreSense blog to provide consumers with information to help them understand their credit standing and actively protect it.

Chicago, Illinois

• Built MedicareNewsGroup.com and MedicareNewsDigest.com for journalists to produce news and commentary on Medicare and serve healthcare professionals, researchers, and policymakers. Executed editorial and social media.
• Outlined a content and audience outreach strategy for the startup website aimed at journalists covering Medicare, resulting in the content being referenced in approximately 100 different media outlets.
• Partnered with leading academic and journalism training organizations to provide onsite seminar training to more than 100 journalists.
• Grew two websites from concept to launch as the top executive of an independent news site for Medicare news, policies, and analysis.

Cherry Hill, New Jersey

• Restructured Courier-Post’s operations to emphasize local news and information through print, online and mobile platforms. Prepared financial budgets to project and sustain future company growth. Key Successes:
• Led a staff of 75 who provided news coverage for three counties in South Jersey during a period of significant restructuring in Gannett and the newspaper industry at large.
• Created a strategic plan to distribute editorial to print, online and multimedia outlets successfully.
• Collaborated with the marketing and advertising departments to promote editorial content.

Greater Nashville Area, TN

• Reorganized staff to highlight their strengths and produce original, quality content on state government, country music and other news relevant to readers. Led senior team who managed section editors, reporters.
• Championed a 190-member staff to deliver exceptional, objective writing that led to The Tennessean being honored as the ‘best metro daily’ in the state in 2006.
• Improved the daily and investigative reporting of Tennessee’s state capital newspaper.

Greater Detroit Area

Recruited and hired a 280-member newsroom that led The Detroit News to become a 2003 Pulitzer Prize in Public Service finalist for work that revealed infringements in the criminal justice system which allowed lawbreakers to get away with crimes. Developed one of the most diverse reporting and editing staff in the industry. Collaborated with the publisher.

Salem, Oregon

Oversaw all newsroom operations to include managing 65 editors, designers, and reporters, to produce engaging copy that captivated readers.

Wilmington, Delaware

Led a staff of 130 while supporting the executive editor in strategic and operational planning. Filled in as an interim editor for several months to maintain high-level operations. Prepared the newsroom's 1998 budget. Managed several award-winning projects for exceptional reporting and news coverage.

Cincinnati, Ohio

Supervised 66 employees covering Ohio, Southeast Indiana and Northern Kentucky. Facilitated the strategic and operational planning of the local news product. Cultivated a dynamic local news staff that discovered and produced groundbreaking, public service stories.

Greater Detroit Area

Coordinated the newspaper's daily coverage of Metro Detroit. Supervised general assignment reporters and collaborated with assistant city editors and their reporters to build the daily local news report.

Greater Detroit Area

Supervised seven reporters covering police, courts, and community news in Detroit. Led staff writers reporting on the criminal justice system. Coined the term ‘carjacking’. Directed coverage of “Who Speaks for Black America?,” a yearlong special report examining the relevance of African-American civil rights organizations.

Greater Detroit Area

Developed stories on the Detroit Police Department, crime, and the criminal justice system, which resulted in the police chief being sentenced to federal prison. Worked with a team of reporters covering Nelson Mandela’s United States tour.

Louisville, Kentucky Area

Served in various roles as the general assignment reporter and courts reporter for the metro desk, and prior to that as the courts beat and night-side reporter.

Baltimore, Maryland Area

Reported on Harford County schools, government, police, courts, and the United States Army's Aberdeen Proving Ground.

Lexington, Kentucky Area

Covered political, social and governmental issues in eastern and central Kentucky, including the 1985 NCAA college basketball championship held in Lexington.