Everett J. Mitchell Ii, Cprw

Everett J. Mitchell Ii, Cprw Email and Phone Number

VP of Content @ WorkSimpli Software
Louisville, KY, US
Everett J. Mitchell Ii, Cprw's Location
Louisville, Kentucky, United States, United States
Everett J. Mitchell Ii, Cprw's Contact Details

Everett J. Mitchell Ii, Cprw work email

Everett J. Mitchell Ii, Cprw personal email

About Everett J. Mitchell Ii, Cprw

A dynamic, innovative leader with a consistent track record of success in creating content strategies that meet audience needs, promote brands and generate new revenue streams. I understand the importance of results. I take pride in identifying opportunities to deliver impactful messages by using a combination of writing, marketing, public relations, and web content development skills. I am a passionate contributor, adept at guiding teams to exceed all customers’ expectations while mastering new digital platforms and SEO strategies.During my 25+ year career, I have been recognized by peers and management as a motivating leader who brings out the greatest potential in each staff member to create impactful, cross-functional teams that drive business. Led a 280 staff that produced content that gained high recognition in the industry, including the best metro daily honor in the state for The Tennessean. I have also received the Gannett Supervisor of the Year award twice for my effective leadership style. These achievements are a result of my continual effort to stay current with industry best practices and immerse myself in leadership training and activities. A few other successes include: • Developed category-leading career and employment SEO content for BOLD products. • Developed consumer-facing resource centers with actionable content on careers and employment for BOLD products.• Attained professional resume writing certification, demonstrating expertise in the industry.• Developed content for acquisition marketing (enrollment path and email), and retention (product portal, customer communications) that strategically positioned One Technologies, LLC as a strong competitor in the industry. • Enhanced One Technologies, LLC's brand by creating a corporate statement and pillars, and producing and designing content for social media channels and the corporate website.• Grew two websites from concept to launch as the top executive of a medical news site, Medicare Newsgroup• Recognized as a Pulitzer Prize in Public Service finalist for work that revealed infringements in the criminal justice system which allowed lawbreakers to receive lenient to no charges for crimes ranging from theft to murder. • Coined the term ‘carjacking’.

Everett J. Mitchell Ii, Cprw's Current Company Details
WorkSimpli Software

Worksimpli Software

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VP of Content
Louisville, KY, US
Everett J. Mitchell Ii, Cprw Work Experience Details
  • Worksimpli Software
    Vp Of Content
    Worksimpli Software
    Louisville, Ky, Us
  • Worksimpli Software
    Vp Of Content
    Worksimpli Software Jun 2024 - Present
    Puerto Rico
    Develop and execute a comprehensive content strategy that includes video, digital, social media, and written content to meet business objectives and reinforce our brand. Lead and inspire a team of content creators, editors, and strategists to produce high-quality, engaging content. And collaborate with marketing, SEO, and design teams to ensure content is consistent, well-integrated across channels, and optimized for search and user experience.
  • Bold
    Senior Director, Head Of Content
    Bold Sep 2018 - Jul 2022
    Puerto Rico
    Elevate BOLD’s global content strategy, creation, and execution – enabling BOLD brands to be viewed as authoritative thought leaders in the careers and employment space across a customer’s career arc and tailored to each individual international market.Key Successes:• Reorganized staff to highlight their strengths and produce original, quality SEO content for our multi-brand strategy in the careers and employment space. • Streamlined the process by which we vet and onboard U.S. and international content vendors. • Improved BOLD brands overall SEO rankings attracting more site visits and conversions. • Launched on three brands unique, in-depth resource centers aimed at job seekers with content on resume and cover letter writing, job search tactics, interview approaches, and career development strategies. • Attained resume writing certification and successfully coached nine team members to the same result.
  • One Technologies, Llc
    Director Of Content
    One Technologies, Llc May 2014 - Jul 2018
    Dallas/Fort Worth Area
    Implement and deploy strategies for content creation that target customer base and solidify business partnerships. Oversee the production of internal and external copy. Manage vendor contracts and tools essential to production. Publish editorial and social media content that influences consumer credit.Key Successes:• Devised a content strategy for products, acquisition marketing, and customer care, and supported acquisition and retention efforts by hiring a full-time content writer and implementing a consumer credit news and information blog. • Enhanced the One Technologies, LLC's brand by creating a brand statement and brand pillars and producing and designing content for online platforms. • Established content strategies for acquisition marketing (enrollment), email, and retention (product portal, customer communications). • Created a brand for all social media channels, including Facebook, YouTube, LinkedIn, and Glassdoor, while managing the brand of the corporate website, onetechnologies.net. • Launched the ScoreSense blog to provide consumers with information to help them understand their credit standing and actively protect it. • Took over the neglected website, IdentityTheft.com and developed a section called Data Breach News for the website to maintain its relevancy. • Developed a ScoreSense SEO strategy and a domain migration plan to increase online exposure and searchability.
  • The Medicare Newsgroup
    Managing Editor
    The Medicare Newsgroup Sep 2011 - Sep 2013
    Chicago, Illinois
    Built MedicareNewsGroup.com and MedicareNewsDigest.com for journalists to produce news and commentary on Medicare and serve healthcare professionals, researchers, and policymakers. Executed editorial and social media strategies that drive audience development.Key Successes:• Outlined a content and audience outreach strategy for the startup website aimed at journalists covering Medicare, resulting in the content being referenced in approximately 100 different media outlets.• Partnered with leading academic and journalism training organizations to provide onsite seminar training to more than 100 journalists.• Grew two websites from concept to launch as the top executive of an independent news site for Medicare news, policies, and analysis.
  • Courier-Post
    Executive Editor
    Courier-Post Sep 2006 - Mar 2010
    Cherry Hill, New Jersey
    Restructured Courier-Post’s operations to emphasize local news and information through print, online and mobile platforms. Prepared financial budgets to project and sustain future company growth. Key Successes:• Led a staff of 75 who provided news coverage for three counties in South Jersey during a period of significant restructuring in Gannett and the newspaper industry at large.• Created a strategic plan to distribute editorial to print, online and multimedia outlets successfully.• Collaborated with the marketing and advertising departments to promote editorial content.
  • The Tennessean
    Vice President/News And Executive Editor
    The Tennessean Dec 2004 - Sep 2006
    Greater Nashville Area, Tn
    Reorganized staff to highlight their strengths and produce original, quality content on state government, country music and other news relevant to readers. Led senior team who managed section editors, reporters, photographers, graphic artists, and copyeditors.Key Successes:• Championed a 190-member staff to deliver exceptional, objective writing that led to The Tennessean being honored as the ‘best metro daily’ in the state in 2006.• Improved the daily and investigative reporting of Tennessee’s state capital newspaper.
  • The Detroit News
    Managing Editor
    The Detroit News Mar 2000 - Dec 2004
    Greater Detroit Area
    Recruited and hired a 280-member newsroom that led The Detroit News to become a 2003 Pulitzer Prize in Public Service finalist for work that revealed infringements in the criminal justice system which allowed lawbreakers to get away with crimes. Developed one of the most diverse reporting and editing staff in the industry. Collaborated with the publisher and editor to strategically plan, produce and organize content that attracted high readership in a highly competitive market.
  • Statesman Journal
    Executive Editor
    Statesman Journal Feb 1999 - Mar 2000
    Salem, Oregon
    Oversaw all newsroom operations to include managing 65 editors, designers, and reporters, to produce engaging copy that captivated readers.
  • The News Journal Media Group
    Managing Editor
    The News Journal Media Group Jan 1997 - Feb 1999
    Wilmington, Delaware
    Led a staff of 130 while supporting the executive editor in strategic and operational planning. Filled in as an interim editor for several months to maintain high-level operations. Prepared the newsroom's 1998 budget. Managed several award-winning projects for exceptional reporting and news coverage.
  • The Cincinnati Enquirer
    Assistant Managing Editor/Local News
    The Cincinnati Enquirer Nov 1993 - Jan 1997
    Cincinnati, Ohio
    Supervised 66 employees covering Ohio, Southeast Indiana and Northern Kentucky. Facilitated the strategic and operational planning of the local news product. Cultivated a dynamic local news staff that discovered and produced groundbreaking, public service stories.
  • The Detroit News
    Day City Editor
    The Detroit News Nov 1992 - Nov 1993
    Greater Detroit Area
    Coordinated the newspaper's daily coverage of Metro Detroit. Supervised general assignment reporters and collaborated with assistant city editors and their reporters to build the daily local news report.
  • The Detroit News
    Assistant City Editor
    The Detroit News Mar 1991 - Nov 1992
    Greater Detroit Area
    Supervised seven reporters covering police, courts, and community news in Detroit. Led staff writers reporting on the criminal justice system. Coined the term ‘carjacking’. Directed coverage of “Who Speaks for Black America?,” a yearlong special report examining the relevance of African-American civil rights organizations.
  • The Detroit News
    Reporter
    The Detroit News Sep 1989 - Mar 1991
    Greater Detroit Area
    Developed stories on the Detroit Police Department, crime, and the criminal justice system, which resulted in the police chief being sentenced to federal prison. Worked with a team of reporters covering Nelson Mandela’s United States tour.
  • The Courier-Journal
    Reporter
    The Courier-Journal Aug 1986 - Sep 1989
    Louisville, Kentucky Area
    Served in various roles as the general assignment reporter and courts reporter for the metro desk, and prior to that as the courts beat and night-side reporter.
  • The Evening Sun
    Reporter
    The Evening Sun Aug 1985 - Aug 1986
    Baltimore, Maryland Area
    Reported on Harford County schools, government, police, courts, and the United States Army's Aberdeen Proving Ground.
  • The Courier-Journal
    Reporter
    The Courier-Journal Aug 1984 - May 1985
    Lexington, Kentucky Area
    Covered political, social and governmental issues in eastern and central Kentucky, including the 1985 NCAA college basketball championship held in Lexington.

Everett J. Mitchell Ii, Cprw Skills

Newspaper Journalism Editing Editorial Public Relations Marketing Storytelling Ap Style Publications Breaking News Copy Editing Blogging Headline Writing Media Relations Magazines Social Networking Newspapers Publishing Digital Media Advertising Web Content Interviews Press Releases Content Management Fact Checking Investigative Reporting New Media Multimedia Corporate Communications News Writing Copywriting Content Strategy Social Media Ap Stylebook Content Development Strategic Communications Social Media Marketing Integrated Marketing Staff Development Leadership Development Cross Functional Team Leadership Creative Problem Solving Strategic Planning Audience Development Reputation Management Project Management Operations Management Marketing Communications Community Relations

Everett J. Mitchell Ii, Cprw Education Details

Frequently Asked Questions about Everett J. Mitchell Ii, Cprw

What company does Everett J. Mitchell Ii, Cprw work for?

Everett J. Mitchell Ii, Cprw works for Worksimpli Software

What is Everett J. Mitchell Ii, Cprw's role at the current company?

Everett J. Mitchell Ii, Cprw's current role is VP of Content.

What is Everett J. Mitchell Ii, Cprw's email address?

Everett J. Mitchell Ii, Cprw's email address is ej****@****ail.com

What schools did Everett J. Mitchell Ii, Cprw attend?

Everett J. Mitchell Ii, Cprw attended University Of Kentucky.

What skills is Everett J. Mitchell Ii, Cprw known for?

Everett J. Mitchell Ii, Cprw has skills like Newspaper, Journalism, Editing, Editorial, Public Relations, Marketing, Storytelling, Ap Style, Publications, Breaking News, Copy Editing, Blogging.

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