Everett Lowe Email & Phone Number

Pittsburgh, Pennsylvania, United States

• Develops strategy and executes innovative fundraising campaigns—direct mail and digital—for a wide variety of nationally recognized nonprofit clients.• Acts as proficiency partner alongside creative and account services leadership to ensure client's preferences and unique brand shine through.• Collaborates with creative directors, designers, and client services personnel to develop and execute successful fundraising appeals.• Provides direction on campaign strategy, based on historical data and current marketplace trends.• Oversees creation of client newsletters, ensuring adherence to agency and industry best practices; trains and instructs writers on improving the tone and flow of newsletter copy.• Consults and advises new clients on how to best increase their donor base via newsletters and improving methods of resource gathering.• Mentors copyeditor candidates toward growth in direct-response writing.• Initiates and maintains training presentations and agency process documents geared toward maximizing efficiency across departments and amplifying client resource cultivation.

Greater Pittsburgh Region

Greater Pittsburgh Area

• Oversaw creation—copy and design—of all client newsletters, ensuring adherence to agency and industry best practices; optimized content for both print and digital mediums.• Consulted and advised new clients on how to best increase their donor base via newsletters.• Advised, counseled, and directed copyeditor and proofreader regarding quality control.• Initiated and maintained training presentations and agency process documents geared toward maximizing efficiency across departments and amplifying client resource cultivation. • Managed bank of client resource (success stories and testimonials) for use in multiple campaigns. • Crafted and preserved in-house agency style guide for fellow creatives to reference and follow.• Upheld quality and consistency standards for a broad range of nationally recognized nonprofits.

Freedom, Pa

• Edited direct mail appeals, newsletters, and digital campaigns for a wide variety of national clients. • Finessed and refined lackluster copy; rewrote according to strategy and client identity.• Created and maintained separate style guides for each client according to preferences.

Freedom, Pa

• Wrote innovative fundraising appeals and newsletters for a variety of nonprofit clients, including top-performing mailings for world relief charity and longstanding control copy for well-known international movement.• Collaborated with creative directors, designers, and client services personnel to develop and execute successful fundraising campaigns.• Provided direction on campaign strategy, based on historical data and current marketplace trends.• Conducted interviews and research to strengthen copy’s accessibility and effectiveness.

Freedom, Pa

• Proofread and modified creative copy and letter set-up.• Provided final quality control check, verified edits, and recommended copy corrections.• Facilitated daily workflow and communication between departments.