Everett Lowe Email & Phone Number

Pittsburgh, Pennsylvania, United States

• Develops strategy and executes innovative fundraising campaigns—direct mail and digital—for a wide variety of nationally recognized nonprofit clients.
• Acts as proficiency partner alongside creative and account services leadership to ensure client's preferences and unique brand shine through.
• Collaborates with creative directors, designers, and client services personnel to develop and execute successful fundraising appeals.
• Provides direction on campaign strategy, based on historical data and current marketplace trends.
• Oversees creation of client newsletters, ensuring adherence to agency and industry best practices; trains and instructs writers on improving the tone and flow of newsletter copy.
• Consults and advises new clients on how to best increase their donor base via newsletters and improving methods of resource gathering.

Greater Pittsburgh Region

Greater Pittsburgh Area

• Oversaw creation—copy and design—of all client newsletters, ensuring adherence to agency and industry best practices; optimized content for both print and digital mediums.
• Consulted and advised new clients on how to best increase their donor base via newsletters.
• Advised, counseled, and directed copyeditor and proofreader regarding quality control.
• Initiated and maintained training presentations and agency process documents geared toward maximizing efficiency across departments and amplifying client resource cultivation.
• Managed bank of client resource (success stories and testimonials) for use in multiple campaigns.
• Crafted and preserved in-house agency style guide for fellow creatives to reference and follow.

Freedom, PA

• Edited direct mail appeals, newsletters, and digital campaigns for a wide variety of national clients.
• Finessed and refined lackluster copy; rewrote according to strategy and client identity.
• Created and maintained separate style guides for each client according to preferences.

Freedom, PA

• Wrote innovative fundraising appeals and newsletters for a variety of nonprofit clients, including top-performing mailings for world relief charity and longstanding control copy for well-known international movement.
• Collaborated with creative directors, designers, and client services personnel to develop and execute successful fundraising campaigns.
• Provided direction on campaign strategy, based on historical data and current marketplace trends.
• Conducted interviews and research to strengthen copy’s accessibility and effectiveness.

Freedom, PA

• Proofread and modified creative copy and letter set-up.
• Provided final quality control check, verified edits, and recommended copy corrections.
• Facilitated daily workflow and communication between departments.